Digital Response Marketing Group

02/06/2019

This is pretty fascinating.

In 2007, a writer for The Atlantic predicted that the social network would dominate as an engine of connection—and an invasive peddler of user data.

08/18/2016

As rakes in advertising dollars, display advertising’s lack of relevancy & context is failing to engage consumers. Beacons may provide the solution are searching for in the age of mobile: http://www.marketingtechnews.net/news/2016/aug/17/beacons-better-display-advertising/

Consumers are becoming tired of being analysed by demographic and statistics, and ad acceptance is in decline.

08/10/2016

What would Facebook's ten year master plan mean for most businesses? Nothing good, suggests a recent article in information-age.com. If Facebook succeeds in becoming a one-stop for all and eliminates 's apps by becoming the gatekeeper of consumer information, could be negatively impacted and businesses will lose the ability to integrate consumer feedback into product development.
http://www.information-age.com/it-management/strategy-and-innovation/123461816/3-reasons-why-facebook-and-its-chatbots-masterplan-should-worry-businesses

Facebook's masterplan – to connect all people with all companies through its platform – is bad news for businesses

08/05/2016

What does the future hold for advertisers? Rather than force feeding a polished story to a receptive audience, small creative teams that embrace while spinning story lines that adapt to consumer narrative will do well. Successful agencies will be stripped down. This will mean less overhead, but will require dynamic media teams, people who enjoy the challenges of a constantly evolving medium. http://dreams-inn.com/the-future-of-advertising/

Uncategorized The Future of Advertising August 1, 2016 chuck Leave a comment The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind. Twenty creative directors, planners, media strategists, and account execu...

07/26/2016

We are entering once again into a new way of thinking. The evolution of the electronic device is going to be a study in minimalism. A singular product that connects us with the cloud will encourage companies to produce software and hardware that provide an all-inclusive interface with our environment. Emphasis will not be on the tangible machine per se, but on the access it permits to the system as a whole.
https://techcrunch.com/2016/07/25/the-future-is-a-smarter-world-of-dumber-devices/?ncid=rss

In the early 2000s, we lived in an era of expensive storage and slow connectivity. Those of us tasked with predicting the future faced a dilemma: Would..

07/19/2016

John Kaplan, head of Global Sales of , discusses his company's decision to monetize their search engine. Pinterest's unique visual platform lends itself well in promoting brands to potential customers. After the infrastructure and targeting are in place, Kaplan believes close to half of Pinterest's revenue will be derived from search .
http://www.emarketer.com/Article/Socials-Next-Evolution-Pinterest-Begins-Monetize-Users-Searches/1014213

07/12/2016

In , do you see as a driving force in facilitating conversions or is it just another industry buzzword?
http://www.cio.com/article/3089072/marketing/why-user-experience-matters-in-digital-marketing.html

User experience is the most critical component in your digital marketing campaign.

07/06/2016

When you see a posting of a happy couple, or someone enjoying their vacation stroll, are you filled with envy or are you happy for them? One out of three people experience achievement-envy, a sense of exclusion that creates a "crisis of happiness" according to a recent post in adweek.com. Lesson to be learned? Rather than thinking twice about posting that not-so-flattering pic, or feeling excluded when viewing others' happy moments, try to appreciate that your friends are lovely people, having wonderful adventures and that they in turn will appreciate your candid snapshots!
http://www.adweek.com/news/technology/how-social-media-has-changed-camera-and-photography-forever-172320

It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should consider, especially today, National Camera Day, before we upload that beautiful Hawaiian sunset.

06/29/2016

How will we know when what we are reading is written by a human or a computer? The day may be fast-approaching when the Hemingway's and Steinbeck's will be placed by AI. An Israeli company has developed an algorithm to produce articles in less than 50 seconds. This may prove cost-effective for companies that need to generate eye-catching content. https://techcrunch.com/2016/06/28/meet-articoolo-the-robot-writer-with-content-for-brains/

There is great writing. And there is content. And at this juncture in the internet's evolution it seems very plain, Dear Online Reader, that you are mostly..

06/21/2016

As our society becomes increasingly and our online identities and interactions more constructed, are we beginning to see more value in authenticity and less-than-perfect realities?
http://www.cmo.com/features/articles/2016/6/16/spotting-the-real-reality-trends.html

E-book sales are down and printed book sales are up. Consumers spoiled by digital evolution now yearn for authentic experiences. Is your brand ready for the fusion?