09/27/2026
THIS is how you serve and protect your clients! đ„
Before Allen Iverson had an NBA agent he trusted, there was one man he already trusted with everything.
Allen Iverson's relationship with Gary Moore started long before the NBA.
When Allen's home life became unstable, Moore sometimes took him into his own home. He gave him a room, helped him with school, drove him around and became one of the adults Allen could depend on.
So when Iverson reached the NBA and realized he needed someone looking out for him beyond basketball, he knew exactly who to call.
Allen asked Gary Moore to leave Hampton and come to Philadelphia.
Moore agreed â but he wanted to make it official. He drew up a contract outlining his responsibilities, and the two signed it.
From there, Moore became one of the most trusted people in Iverson's inner circle. He wasn't just managing Allen's career. He was thinking about what would happen after basketball.
When Reebok's lifetime deal eventually came together, Moore helped push for a deferred-payment structure that would protect Iverson's future.
The result was a trust designed to pay Allen $32 million when he turned 55.
Moore's reason was simple:
âBecause I didn't want him to retire broke.â
That's what makes Gary Moore's story different.
He wasn't just the man managing Allen Iverson.
He was one of the people who had been protecting Allen since before the NBA ever existed.