04/30/2020
๐ก๐ฒ๐๐ฒ๐ฟ ๐ฆ๐๐ผ๐ฝ ๐๐ผ๐ถ๐ป๐ด ๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฆ๐ฎ๐น๐ฒ๐!โฃ
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โฃOwner-operated businesses are hard to run. โฃ
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โฃ๐๐ป๐๐ฟ๐ฒ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ ๐ด๐ฒ๐ ๐๐ผ ๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐ผ๐ป '๐ฑ๐ผ๐ถ๐ป๐ด ๐ฎ๐น๐น ๐๐ต๐ฒ ๐๐ต๐ถ๐ป๐ด๐' ๐๐ต๐ฎ๐ ๐๐ฒ ๐๐ผ๐บ๐ฒ๐๐ถ๐บ๐ฒ๐ ๐ณ๐ผ๐ฟ๐ด๐ฒ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ฎ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐ฑ๐ฟ๐ถ๐๐ฒ๐ ๐ผ๐๐ฟ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ.โฃ
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โฃFor example, I have a consulting client that went live in her FB group a few weeks ago to give a presentation and then pitched her course at the end.โฃ
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โฃShe generated a few thousand dollars in sales within the next 24 hours.โฃ
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โฃThis past Tuesday we had a call and I said โฃ
โฃ"๐๐ฉ๐ช๐ด ๐ธ๐ฆ๐ฆ๐ฌ, ๐จ๐ช๐ท๐ฆ ๐ต๐ฉ๐ฆ ๐ฆ๐น๐ข๐ค๐ต ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ข๐จ๐ข๐ช๐ฏ."โฃ
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โฃThere was some resistance because she felt she needed to switch up the content seeing as it was so soon after the last presentation.โฃ
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โฃAfter helping her reposition how she'd position the presentation, she trusted me and went all in.โฃ
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โฃShe made one post Tuesday night to let her group know she was doing another presentation the next day (Wednesday).โฃ
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โฃThen she went live last night and essentially did the same presentation again.โฃ
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โฃ๐ ๐ฐ๐ถ ๐ต๐ฉ๐ช๐ฏ๐ฌ ๐ช๐ต ๐ธ๐ฐ๐ณ๐ฌ๐ฆ๐ฅ?โฃ
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โฃ๐ฌ๐ข๐จ'๐ฅ๐ ๐๐๐ฅ๐ก ๐ง๐ข๐ข๐ง๐๐ก' ๐๐ง ๐๐๐!โฃ
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โฃBetween the pre-announcement post and the actual live presentation, โฃ
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โฃShe brought in an additional $5k in sales in the last 24 hours + an additional $400 from a $37 order bump we also added to her checkout page.โฃ
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โฃ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐ผ๐ ๐ฎ๐ฝ๐ฝ๐น๐ ๐๐ต๐ถ๐ ๐น๐ฒ๐๐๐ผ๐ป ๐๐ผ ๐๐ผ๐๐ฟ ๐ผ๐๐ป ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐?โฃ
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โฃ1) Go look at your best month of sales from the last year or two in business.โฃ
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โฃ2) Analyze what you did to generate the extra sales... (Was it a specific ad campaign, email campaign, posts, event you went to, etc?)โฃ
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โฃ3) Take what you did, and re-launch a similar variationโฃ
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โฃ4) Watch as the revenue will start to roll in faster than the coronavirus spread of 2020 (too soon? oops ๐)