Evergreen Entertainment, Nashville, TN (2026)

12/05/2024

Let us know if you have specific q’s 📝

Trello: We use it for organizing releases, tours, or bigger collaborations that have multiple phases or layers.

Basecamp: This is actually what we use for our day-to-day project management and client communications!

Notion: This one can be overwhelming for those new to these, but it’s one of the most useful and innovational tools for creative project management!

QB Self-Employed: Because we need to remind everyone how critical it is to track/budget your income and expenses as an artist, no matter how much you’re making, no matter the time of year. A lot of artists think they don’t need to treat it like a business until they’re making “real money” - please, please, please don’t make that mistake.

See you soon for more end-of-year artist tips and thinggssssss 🤫🦋

04/09/2024

Do your eyes gloss over when you see the word “pre-save” bc same 🫠

If you don’t have a substantial group of FANS (not friends/family), there’s no reason to stress about pre-saves. Even with 1000 fans, we wouldn’t encourage you to lose sleep over it.

“But what about Spotify editorials? Won’t I miss out on catching their attention?”

There are about 20 other things you should be more worried about if your goal is to land editorial playlists.

Two years ago today, we might’ve advised differently. But it’s 2024 and we’re tired of watching artists suffer because they don’t know how to shift with the latest formula of “what every artist should be doing to blow up!!!!!”

It’s no secret that artists HATE asking fans to pre-save… and fans hate pre-saving. Until you can post that pre-save link without feeling like you’re asking for a FAVOR, leave it alone.

Sure, there are some cool platforms to help make this process easier by automatically saving future releases, but what good are those tools if the people getting those notifications aren’t activated and ready to hit play?

Focus on nurturing the people who are actual fans, even if there’s only one. Congrats, your fan club just started.

Get to know them. Understand why they keep coming back. Make them feel like you’re doing this for them - and with them.

THAT’S how you’ll create a lifetime career, not just a single that does kinda better than the last.

Disclaimer: We believe there’s a time and place for everything, so this advice doesn’t apply to everyone. We tailor every artist’s release strategy to fit their current goals + long term ambitions 🦋

02/19/2024

We wish artists would realize… it’s not all that complicated 🙇🏻‍♀️

We’re at a really interesting point in social media’s evolution. Yes, trends and “best practices” still have an impact, but the average social media consumer is OVER creators (and artists, by default) trying so hard.

Stop thinking so big. Can you believe I just said that?

Spend less time worrying about the possible 10,000 strangers who MIGHT watch half of your video and spend more time watering the small garden of energized, passionate fans who are ready to show up for you.

DM us your biggest social media dilemmas and we’ll tell you what we’re *actually* thinking 💭

02/12/2024

“Again” is the newest track from that poses questions of introspection and self-discovery that we may be too afraid to ask ourselves. Tareaz bares it all in this raw and emotional ballad, exposing her own vulnerability in an elegant, elevated package. Listen now on all streaming platforms 💛

01/09/2024

Excuse us while we rant 📢

The lack of transparency in the independent music scene results in artists making decisions that could deeply hurt them in the long run. Our biggest mission is to educate artists and instill confidence in them, especially on the business side.

Here are some of the most common mistakes we see:

😍Working with someone just because they compliment you!

Artists fall hard and fast for someone who loves them back. But the thing is, we’ll ALWAYS be honest if we don’t think we’re a good fit for your needs - even if that means pointing out things you might be unaware of. Because it’ll save us ALL stress, money, and time if we’re realistic from the start. Not every marketing agency, PR firm, or mgmt company has that mindset, so be cautious when entering into any working relationship.

🤓 Submitting to any playlist!

We usually don’t even mention playlists when we first meet an artist who wants to work with us. Why? Because the playlisting waters are MUDDY to say the least. Tools like Submithub or PlaylistPush can make pitching more accessible for artists on a budget, but even the most trusted submissions have some risk. We cannot count how many times an artist has emailed us in a panic because Spotify removed their best song due to botted streams.

We like to view playlist as more of a cherry on top rather than THE goal of campaign. This mindset has led to countless editorial and user-generated playlists for our clients, because we focus on substance (quality content, artist identity) first.

📞 Not following up with contacts!

We’re all guilty of it. You meet someone at a mixer, get their number, annnndddd never set up that Zoom. Make it a 2024 goal to touch base with your contacts on a monthly basis. DON’T wait until you need them for something. This is truly one of the “keys to success” as an independent artist right now.

Want to ask us about your next release strategy? We’re just a DM away 🦋

11/14/2023

We knew this day was coming! 👋

This is a HUGE development for artists, especially independent artists who use the social media app as one of their main promo tools.

One of the biggest hurdles for artists on the app has been migrating followers into DSP streams. It can’t feel so frustrating when a video pops off…with only a slight bump in actual listeners.

This feature will allow artists to better reach the fans who genuinely love their music, and it’ll make it easier for fans to discover rising talent.

We’ll be sharing more about how you can best use this new feature to your advantage as it rolls out. Got questions in the meantime? We’re just a DM away 🫶

Source: Music Business Worldwide

11/10/2023

You should’ve seen our faces when we first heard these tracks 🫢

We can’t let the week end without celebrating our pop princess, , and her new EP that’s finally out in the world! 🌎

We’ve had the privilege of working with Kayla through countless projects and rollouts, and this is the most well-rounded, thoughtfully executed, and overall FUN release of them all.

Kayla is an entirely different artist than when she first came to us. She’s brave. She knows who she wants to be. She knows the sound she’s after. Her feet are firmly on the ground, ready to run towards her dreams.

We have a feeling ‘A Shot in the Dark’ is the start of a wild ride for Kayla, and we can’t wait to cheer her on every step of the way 💕

Track artwork by our lovely designer JC + photos by

10/31/2023

Just a couple of bad weeds 🌱

Yerba Mala has so much to celebrate in just under 2 weeks - including Spotify's Fresh Finds and Fresh Finds Indie!

Here are a few of our favorite reviews from a few of our favorite publications - shoutout to the band's publicist and these writers 💜

Massive thank you to everyone who's been loving on this EP as much as we do. To watch 's growth over the last year has been a gift.

10/27/2023

This is what being obsessed with your clients looks like 💋

We're in awe of Sasha's drive to be her authentic self, and we're thankful to be along for the journey of discovering what exactly that looks and feels like.

Slide 2 is an illustration our in-house designer, JC, created after seeing the work Sasha put in to discover her ideal fan. Through countless personal details, this character humanizes the comments, views, and data that can otherwise feel like just numbers.

Our favorite single from Sasha so far, "HOWL," is out just in time for your spooky playlists 🐺

10/24/2023

We've seen a lot of artists uninspired lately, could this be why? 🤔

💭 You don't look forward to creating content anymore, even the occasional story feels like a chore.

Workshopping your artist identity and image can breathe new life into your project, sparking the inspirations and creativity you thought you lost.

💭 Your engagement dropped for "no reason" and you can't figure out how to break the plateau.

Truthfully, this can be caused by many other things, but if you're not vibing with your look/message anymore, odds are your audience isn't either.

💭 You've had the same artist image since 2014.

Some artist logos are timeless, others scream "I didn't think it was that important." We recommend revisiting your branding assets every quarter (or at least 8-10 weeks prior to a big release) to make sure it's all still representing YOU.

💭 The music you're creating feels (or sounds) different from your past releases.

With the genre-bending we're seeing in the indie music scene right now, you can go from disco cowgirl to fairy princess overnight.

10/19/2023

It happens more than you know 🧐

It's not hard to understand why music publications are charging $30, $100, even upwards of $1000 for coverage of an artist. With people consuming more social media over traditional media, outlets still need to cover business costs.

In the past, blogs made most of their money from advertisement placements on their site. Less people viewing articles = less value in advertisements. So, the people who want to be featured on that blog end up paying the difference through advertorials (paid placements). Makes sense!

Where things get icky is when media outlets take advantage of this trend to not only cover business costs, but also make a pretty huge profit that doesn't reflect the real value they're providing their customers (aka artists and publicists).

There's a lot to shed light on here (and trust us, we will eventually), but what artists need to know right now, is how to combat these muddy waters.

While traditional PR (interviews, reviews, roundups) are still important to maintaining strong SEO, brand awareness, and credibility for rising artists, there's a bucket of endless opportunities that you can create for FREE - it's called social media.

So, without totally saying goodbye to traditional PR, we're exploring new ways to increase brand awareness, reach people who'd actually enjoy the music, and create space for all-around career growth. Most of that comes from creative, thoughtful, and consistent content strategy.

This allows us to still leverage traditional media opportunities and stay on-the-nose of one of the most influential elements of the entertainment industry (PR), while setting no limits to the possibilities in the digital space.

Can you tell we love our jobs?

Shoutout to all the incredible, hard working music publicists out there who are facing these challenges head-on, you got this 🫶

Evergreen Entertainment

12/05/2024

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11/14/2023

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