06/16/2026
A lot of insurance agents think they don’t have anything to post.
What they really mean is they don’t have anything insurance-related to post.
There’s a difference.
If you’re waiting for an insurance topic, a client question, or a policy review to inspire your next post, you’re missing half the content opportunities around you.
I’m literally headed to the lake today.
And I can already think of 20 posts that have nothing to do with insurance and everything to do with helping people get to know me.
That’s the goal.
Because people don’t refer business to strangers.
They refer business to people they feel connected to.
What’s one thing you’re doing this summer that could become a post?