08/29/2026
We will spend thousands on education to become better photographers. 📸
Thousands more on gear.
We’ll learn posing, lighting, editing, social media….
But suggest actually SELLING something to the clients we already worked so hard to get?
Suddenly everybody gets uncomfortable.
“I don’t want to be salesy.”
Neither do I.
But somewhere along the way, I think we started confusing selling with pressuring.
They aren’t the same thing.
Your clients hired you because they value photography. They trusted you with one of the biggest days of their lives. And then for a lot of photographers, the experience ends with a gallery link and a “hope you love them!”
Meanwhile, those images they invested thousands of dollars to create are living on a phone.
I don’t think there’s anything gross about sitting down with a client, showing them what they created with you, helping them figure out what they actually want to DO with those photographs, and giving them the opportunity to buy it.
Yes, you make more money.
They also walk away with something they probably never would have created on their own.
That sounds like pretty good business to me.