Brain Candy

08/22/2023

After the release of his newest single and EP in 2023, country artist David Nail saw triple digit increases in views and likes on YouTube Shorts ✨

Working alongside the team at 117 Entertainment, the Brain Candy marketing team built a cohesive plan to establish social media consistency and growth for David across multiple platforms for the release cycles of his newest projects, including YouTube 🎬

Throughout the digital rollout of his newest single, official music video, and EP, David Nail saw his organic Shorts views on YouTube increase by 312%, while his likes surged by 186% 🚀

Need a hand with your next release? Reach out to us today to learn more about how our marketing team can help support your next project.

07/31/2023

July has been full of special new releases, and these are no different! With tunes from James Blake, Tyler Childers, and the new incredibly powerful new single from Ni****ne Dolls, we'll definitely have these on repeat for a little while 🎶

07/28/2023

Regarding paid digital advertising, pinpointing your target audience is the key. Platforms like Meta and Google can be a double-edged sword in the music industry. While they can be an excellent tool to grow your fanbase, drive traffic to your online channels, increase your hard ticket value, and boost awareness, they can also waste your time and money if you do not optimize your campaign with refined targeting.

Whether the overall goal is to sell more show tickets, get more authentic monthly listeners, sell more merchandise, or grow your social media presence, setting up the right campaign goals and targeting the right audience is paramount. Meta and Google have over 20+ years of information about their users without factoring in the wide variety of other digital advertising platforms. The ability to laser-target an audience from a wealth of information is a game-changer, but only if you know how to use the tools! (And avoid those stubborn robots, of course…)

Using Lookalike Audiences, Meta can analyze your existing fanbase to help you find target audiences with lots of things in common. Creating Lookalike Audiences of your social media followers, website visitors, previous ticket buyers, video viewers, or email subscribers is a great way to target new people who draw similarities to your existing fanbase.

Similarly, you can use the Placements feature on Google to direct your ads to specific websites, apps, YouTube videos, or YouTube channels. Using strategic Placements can help you narrow down your target audience and be sure that your money is well-spent when using digital ads to build your online presence.

What are some of your favorite digital advertising hacks? We’re all ears! ✨

07/24/2023

We know, it's Monday but we hope this roundup of fresh Candy Coated Tracks will help set the week off right! We got new releases from ODESZA , Chris Stapleton, Noah Kahan, Post Malone & Tiera Kennedy!

What songs help you forget that it's Monday? We wanna know!! 😂

07/21/2023

When it comes to effective social media engagement on platforms like Twitter and Threads, one of our top tips at Brain Candy is to actively engage with your audience. This tip applies to most creatives, along with independent musicians and major acts, when it comes to building awareness and fostering meaningful connections with your fans.

On Twitter, we've witnessed firsthand the impact of engagement on there. By actively participating in conversations related to your shared interests, you can join ongoing discussions and forge new relationships centered around that. While this approach may appear simple, we've seen it go beyond Twitter, and showing an increase on other social and streaming platforms, as well as increasing ticket or merch sales.

Threads, much like Twitter, revolves around community and conversation, making authentic engagement invaluable. Instead of getting caught up in growth "hacks" or trends, the biggest growth we've seen came from a focus on sharing what they (the creative) found valuable. By sharing your unique perspective and insights, there's a good chance it will resonate with others as well. Unlike platforms such as Instagram, where visuals dominate, Threads places a premium on the clarity of communication and the quality of your message.

Regardless of your creative identity or platform preferences, the key lies in authentic engagement. It's not just about the frequency or quantity of your posts online; it's the quality of your interactions around your interests that allows you to increase your visibility, build deeper relationships with your audience across various platforms.

We're curious about your experiences on Twitter & Threads. Which one resonates with you more? We would love to hear your thoughts!

07/17/2023

We’re kicking the week off right with a fresh batch of new releases from Ives, Nitepunk, Local Natives, Haley Johnsen Music, Sam Ferrara , and more! 🎶 🍭

Which tracks do you have on repeat right now? 🎧 Let us know!! 👇🏼

Candy-Coated Tracks · Playlist · 12 songs · 1 likes

07/14/2023

Here at Brain Candy, we're committed to helping our fellow creators by sharing our favorite tips & tricks in the industry. Today, we want to share our three best tips for creating a solid and engaging EPK. ✨

1️⃣ Be Concise! In a world filled with information overload, hook your audience with a compelling bio and bite-sized details. Less is often more – focus on concise statements that exude confidence and professionalism.

2️⃣ Be Aesthetic! Your EPK should visually reflect the essence of your brand. Ask yourself, "Do these images tell a cohesive story? Do they capture the true spirit of my creative journey?" Enhance your visuals by revamping your logo, refining your color palette, and creating high-quality content.

3️⃣ Keep it Fresh! An EPK is a dynamic representation of your growth as an artist. Regularly update your artist stats, highlight your most viewed music videos, interviews, and live shows. Showcase your social media presence and demonstrate the captivating story of your artistic evolution.

What do you think of these? What do you feel is important to have? We'd love to hear your thoughts! Let's chat! 👇🏻

07/10/2023

🍭 𝐂𝐚𝐧𝐝𝐲-𝐂𝐨𝐚𝐭𝐞𝐝 𝐓𝐫𝐚𝐜𝐤𝐬 🍭

Dive into our handpicked selection of the hottest new releases in our latest music roundup, featuring releases from Summer Belt, David Nail, Grouplove, Dominic Fike, Whitney Miller & More!

https://spoti.fi/3PQ9lLj

07/05/2023

Protecting our ears is a priority, which is we partner with Westone Audio for the most comfortable and high-quality hearing protection. Thanks again for these AMAZING ear plugs!