09/18/2026
What do Denmark, Spain, pickleball, fine wine, and sales coaching have in common? Rico Louw.
Born in Denmark, raised in Spain, and now at home in Middle Tennessee, Rico brings a unique perspective to the Skillway team. He speaks three languages, loves to cook, and has become known around here for his trademark “Rico-isms.”
Rico also brings decades of sales and leadership experience across multiple industries. He’s led multi-state sales teams, managed major accounts across the U.S., Mexico, and the Caribbean, and built his career around something that still drives his coaching today: relationships.
As a Skillway Sales Coach, Rico helps clients sharpen their skills, build better habits, and CRUSH their sales goals.
Fun Fact: Rico once walked more than 10,000 steps for 513 days straight. The streak only ended because his watch broke!
Learn more about Rico: https://skwy.co/46QLVwV