Remotely Collective

11/06/2022

Geeked Out with the geekiest geniuses in the industry 👌🏻See you at the next one!

08/18/2022

It's out. Meet the top companies achieving spectacular growth in 2022. Congratulations to our clients at Petalura for making the list 🏆

Delve into the list, and prepare to be wowed by American ingenuity and resilience.

07/13/2022

We're hiring!! 🚀

https://www.remotelycollective.com/careers

06/23/2022

Worried about the glooming news of the upcoming recession?

The midyear forecasts by GroupM and Zenit's online analysts paint a different picture for eCommerce. Global ad spend will actually grow faster than the inflation rate (8% vs. 6.9%), with digital ad spend remaining healthy.

Plus, huge growth is still expected in online video ads and social media ads between now and 2024.

So get spending and align your marketing efforts: THIS is the quarter to acquire the customer that will stick with your brand in Q4 (and beyond) and to really impact their decision and experience.

More info right here 👉 https://www.adexchanger.com/agencies/marketers-shouldnt-fear-the-recession-according-to-groupm-and-zeniths-latest-forecasts/

09/30/2021

The busiest time of the year for advertising and eCommerce has arrived. Kick off Q4 with our live at Digital Distillery. Join our Founder & Marketing expert Laura Ciannamea tomorrow, Friday, Oct 1 at 4pm EST. She’ll talk about:

1️⃣ How iOS15 is impacting email marketing and steps you should take now

2️⃣ List building and Popup TIPS

3️⃣ Ways to use email marketing to reinforce Facebook audiences and performance

If you want to join, but you’re not a member, sign up here:
https://bit.ly/3EI2M5E

09/10/2021

This was fun!! Talked some bots & Klaviyo strategies this morning with the one and only Rutger Thole and kicked off a brand new 🤖 + 🍻 LIVE Geek Out.

On this episode we dove into the best practices on how to set for success and how to use messenger bots to build SMS and Email lists for marketing purposes. - Catch the replay on Youtube & Facebook, The Botfather & the Bots + Beers 🤖🍻 community are THE to-go resources for everything Messenger, ManyChat & plug ‘n’ play bots.

08/26/2021

🗓 SAVE THE DATES 🗓

I’m honored to be included in such a lineup with big hitters and fellow masterminders like , , , , , , .

At we‘ve incorporated a lot of these folks’ strategies and approaches like Depesh’s , Curt’s , Rutger’s magic bots. You can only learn from these minds.

So let’s get ready for BFCM together. On Friday, October 1st 4PM EST, join us inside the DDPRO community. I’ll share some cool List building & Email strategies to supercharge your Q4 eCommerce Marketing.

If you’re already a Digital Distillery Pro member, RSVP in our private Facebook community here: https://bit.ly/3ye94W6
Not a member yet? Sign up here: https://bit.ly/3B0ul7y 💥

xx

Laura, Founder & Strategist at Remotely

03/30/2021

Klaviyo made a big announcement today that - like we expected - is about expanding 👉 Owned Channels capability.

See it like this:

📥 With OWNED CHANNELS (Email & SMS) you own the direct relationship with your customers

📤 With PAID SOCIAL, platforms own that relationship. These are equally important for growth, acquisition and capture - and yes they still work big time, BUT...

💰 Email, SMS and Conversational Marketing is the future of how businesses will grow and maximize recurring revenue.

🔥 Consider that Klaviyo went from 20,000 customers in 2019 to 60,000 paid customers today (plus 100,000 using Klaviyo for free). Something to consider for any brand who's still debating if they should add owned channels marketing to their mix!

Here are some highlights from today's announcement:

👉 EXPANDING SMS
Klaviyo already had SMS capability, but they're now supporting 1:1 conversations via text.

➡️ this means that customers can actually reply and this starts looking very much like ManyChat's LiveChat, where customer service can interact with the customer and answer their questions. Control conversation s from the new SMS Conversations Tab in Klaviyo.

➡️ Build SMS and Email within the same flow structure or in separate flows (shown below)

➡️ Forms are now mobile optimized

➡️ One click personalization for profile or event data is now available in the builder for sms flows as well. This means you can easily pull dynamic data like the name of the customer, name of the product etc.

➡️ Previews are available for SMS flows as well to see how that looks

➡️ Klaviyo provides a unique number and toll free number for every account (NO Short Code which can give issues in deliverability across carriers)

➡️ Last click attribution is by default 24 hours for SMS, but you can change it and it will be attributed to sms rather than email if the person clicked on sms last! Awesome customization and transparent data and attribution are big wins.

💥 Use SMS as an additional channel to capture and nurture people that otherwise wouldn't go through email

💥 Use SMS for new product announcements and build lists for new product launches

👉 PERSONALIZED BENCHMARKS
Klaviyo already had this but it's now available for all accounts.

👏 👏 👏

02/08/2021

Had an interesting conversation about Email Marketing with Matt Johnston on his latest Podcast episode at Guide Social.

👉 Why is Email more important than ever in the digital marketing mix & with iOS14 updates coming (you don't wanna miss out)

👉 What are the most common mistakes and how to avoid them

👉 What are the key Email Flows that will make or break your setup, help you build a brand and generate 💰💰

👉 Hint hint, our new Bootcamp coming up, to step up your email game (for agencies & DTC)

🎤

In this week’s podcast episode, Matt Johnston talks to Laura Ciannamea about email marketing and Klaviyo. Lauren is the founder and strategies of Remotely Collective, an e-commerce digital marketing agency based in Los Angeles. Laura is an expert in email marketing and works with e-commerce brands...

11/11/2020

Another step towards the WeChat model?

The new shopping button on WhatsApp makes it easier for you to browse a brand's catalogs of goods and services.

11/11/2020

Such a historic moment for our Democracy 🇺🇸 A big welcome our new President-elect Joe Biden and Vice-President-elect Kamala Harris.

08/20/2020

In looking at data from Cyber Weekend 2019, Klaviyo’s business intelligence found that 60% of Cyber Weekend sales were driven by consumers who engaged with an email from a brand prior to Q3 that same year.

What are you doing RIGHT NOW to reach new subscribers and customers, and nurture the current ones?
👉 https://www.klaviyo.com/blog/email-list-growth-tips