Culture Shift Team

Culture Shift Team Marketing & Inclusive Workplace Culture firm. Building brand recognition & trust for clients inside and outside their organizations. B Corp Certified.

Unlock what’s really driving your team’s performance—and where to take strategic action.What if the real challenge isn’t...
04/07/2026

Unlock what’s really driving your team’s performance—and where to take strategic action.

What if the real challenge isn’t strategy, but how your team is experiencing work?

The Workplace Culture Lens™ (WCL) by Culture Shift Team helps uncover the invisible dynamics shaping performance, collaboration, and trust—so leaders can act with clarity.

For a limited time:
�✔ 90-minute facilitated session�
✔ Individual assessments included�
✔ Up to 15 participants�
Special rate: $1,500

If something feels “off” but is hard to name—this is where to start.

Schedule your discovery call before May 29, 2026.

Contact us at, [email protected] or click the link below,
https://www.cultureshiftteam.com/contact-wcl-limited-offer

Free Webinar: The Human Side of AI Adoption: Workplace Culture, Change and Innovation. Wednesday, Jan 28, 2026, 11:00 AM...
01/16/2026

Free Webinar: The Human Side of AI Adoption: Workplace Culture, Change and Innovation.

Wednesday, Jan 28, 2026, 11:00 AM CST
Register today: https://bit.ly/4jI6cdv

The Human side AI adoption is no longer just a technical challenge. It’s a cultural one. Robert Lawrence Wilson hosts the conversation with Cheryl Thompson of CADIA and Manju Abraham, a leading business transformation expert. We will explore how organizations can navigate the risks, opportunities, and human realities of AI-driven change.

This webinar brings together perspectives on AI productivity, employee engagement, and change management, grounded in Culture Shift Team’s Workplace Culture Lens (WCL).

What to expect:
· Cheryl Thompson (CADIA) will share how AI tools are reshaping individual productivity and what supports effective integration into everyday work.
· Manju Abraham will explore what it takes to engage employees, build trust, and sustain momentum during AI adoption.
· Facilitated by Robert Wilson, the conversation will use the Workplace Culture Lens to help make sense of how teams experience risk, innovation, and uncertainty during periods of change.

Using the WCL as a guide, the session will surface patterns around stability and disruption, leadership, communication, and psychological safety—offering participants a clearer way to interpret what they’re seeing in their own organizations and to navigate change with greater intention.

Why attend:
If you’re leading AI initiatives, supporting organizational change, or helping teams adapt in uncertain environments, this session will offer practical insight and shared language for addressing the cultural dynamics that shape whether innovation succeeds or stalls.

This webinar is ideal for leaders, HR and people professionals, change agents, and anyone responsible for guiding organizations through transformation.

11/14/2025

8 Years of Culture Shifting!

This month, Culture Shift Team celebrates 8 years of purpose-driven work at the intersection of communications, community, and workplace culture.

Year 8 has been one of faith and resilience—a season of pivoting and reinvention. Through every challenge and transition, we’ve held on to what matters most: impact, integrity, and inclusive innovation.

To our clients, who trust us to tell stories that matter…�To our team and subcontractors, who bring vision to life with creativity and heart…�To our colleagues, family, and friends, who cheer us on behind the scenes…

Thank you for walking this journey with us. Your support fuels our next chapter. Let’s keep building a world where everyone feels seen, heard, and valued.

Free Learning Session: Uncover What Drives Your Team’s Performance (Space is Limited.) To lead effectively—whether durin...
10/07/2025

Free Learning Session: Uncover What Drives Your Team’s Performance (Space is Limited.) To lead effectively—whether during a merger, a leadership transition, or a season of growth—leaders must first understand the cultural forces already shaping their teams and performance.

Join Culture Shift Team (CST) for a free, live virtual session: The Workplace Culture Lens. A powerful, interactive workshop with practical tools to analyze and intentionally shape workplace culture across leadership style, values, communication, and inclusion.

Date: Wednesday, October 29, 2025
Time: 11:00 AM–1:00 PM CST
Registration: Free — Reserve your seat (20 spots only): https://bit.ly/Fall2025_WCL_CST

Cameras on; conversation encouraged!

What you’ll learn:

- How to identify and visualize the dynamics shaping employee experience, decision-making, and connection
- How cultural styles create friction—and how to navigate them constructively
- How to lead through culture during change, mergers, and leadership transitions
- How to align values and culture with business priorities
- How to move from awareness to intentional culture shaping

SHRM Credit: Approved for 2 PDCs for SHRM-CP® / SHRM-SCP®.

Facilitator: Robert Lawrence Wilson, Co-Founder & Chief Strategy Officer, CST — 15+ years helping Fortune 100s, nonprofits, and public agencies build culturally aware, high-performing workplaces.

09/17/2025

CST’s Campaign Development & Implementation team takes your vision from idea to impact. We start by defining objectives, audience segments, and develop messaging—grounded in cultural insights. Our creative team then produces on-brand assets (digital, print, OOH, events) while our planners map an optimized media mix. Once live, we continuously track performance, adjusting tactics, creative, and budget to maximize reach, engagement, and ROI.

Visit cultureshiftteam.com to discover how we’ve powered successful campaigns that build recognition, awareness, and trust—both inside and outside organizations.

09/03/2025

At CST, our Benchmarking & Competitive Analysis service delivers a 360° view of your competitive landscape. We combine robust data gathering with deep-dive analysis to measure your brand’s performance across critical metrics and pinpoint gaps where you can innovate. From competitor scorecards to white-space discovery and tactical roadmaps, our tailored insights empower you to make confident, data-driven decisions—and seize market leadership.

Visit cultureshiftteam.com to learn how we have supported our clients to build brand recognition, brand awareness and brand trust both inside and outside their organization.

🎉 We’re honored! 🎉Culture Shift Team is proud to share that we received a Multicultural Public Relations Award of Merit ...
08/29/2025

🎉 We’re honored! 🎉
Culture Shift Team is proud to share that we received a Multicultural Public Relations Award of Merit at the 39th PRSA Nashville Parthenon Awards on August 19th!

This is especially meaningful—it was the first time we submitted a campaign for award consideration.

The recognition was for our multicultural outreach and public relations work on PREVENTABLE, the largest adult dementia prevention research trial in the U.S. Since 2022, our marketing team has supported PREVENTABLE through strategic community engagement, education, and awareness efforts.

Our Founding Partners, Marcela Gómez, Robert Lawrence Wilson, and Ann Gillespie, were present at the ceremony to receive the award on behalf of our CST marketing team, Luisa Ballesteros Cortes, Pilar Arrieta, and Paola Serrano.

We’re grateful to PRSA Nashville for the recognition, and to our partners at PREVENTABLE for their trust. Here’s to the power of inclusive communication and culturally grounded strategy!

08/20/2025

At CST, our Customer Surveys service brings the voice of your customers to the forefront. We handle end-to-end survey management—questionnaire design, multilingual translation, targeted sampling, and omni-channel distribution—to ensure you capture representative feedback from every community. Our analytics team then digs deep into responses, uncovering cultural nuances and actionable trends. With concise reports, you’ll have the insights you need to optimize offerings, strengthen loyalty, and drive growth.

Visit cultureshiftteam.com to learn how we have supported our clients to build brand recognition, brand awareness and brand trust both inside and outside their organization.

08/06/2025

At CST, our Vetting & Management of Partnerships service helps you forge alliances that truly move the needle. We begin with comprehensive due diligence, evaluating potential partners’ cultural alignment, compliance standards, and capacity for impact. From there, we craft clear partnership agreements, define shared KPIs, and coordinate collaborative initiatives. Our hands-on management approach ensures transparent communication, ongoing performance monitoring, and agile optimization throughout the partnership lifecycle.

Whether you’re engaging community organizations, corporate allies, or grassroots groups, CST equips you with the strategic framework and operational support to build trusted, high-impact collaborations. Discover how we’ve helped clients expand their reach, drive shared goals, and create lasting value at cultureshiftteam.com.

07/23/2025

At CST, our Digital and Social Media Strategy & Planning service delivers a clear roadmap to amplify your online impact. We start by auditing your current channels and understanding your target audience. From there, we craft integrated strategies, combining organic content plans, paid social campaigns, and community-building tactics—that align with your business goals. Our team builds detailed content calendars, defines budget-efficient ad buys, and establishes robust KPI frameworks for ongoing optimization. With real-time reporting and iterative improvements, we ensure your brand not only reaches but deeply engages audiences across every digital touchpoint.

Visit cultureshiftteam.com to learn how we have supported our clients to build brand recognition, brand awareness and brand trust both inside and outside their organization.

07/16/2025

CST’s Community Engagement Strategy & Implementation service helps you build authentic, lasting relationships with the audiences that matter most. We begin by cultural research to understand community needs, values, and communication channels. From there, we develop a tailored engagement plan, combining grassroots outreach, virtual forums, and collaborative events, to spark meaningful dialogue and co-create solutions.

Our hands-on implementation includes:
- Activating community ambassadors and local partners
- Designing interactive webinar and events
- Establishing feedback mechanisms for continuous improvement
- Tracking participation and sentiment with real-time dashboards

By measuring impact at every step, we ensure your initiatives drive trust, amplify your brand’s voice, and foster genuine community advocacy. Ready to connect and grow together? Visit cultureshiftteam.com to learn how we have supported our clients to build brand recognition, brand awareness and brand trust both inside and outside their organization.

Address

Nashville, TN
37203

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 4pm

Telephone

+16156062772

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