09/25/2026
One of the most common things leaders say to me is: “I’d love to spend more time with my people, but I just don’t have that time.”
My response is usually the same: “You don’t have time not to.”
Building trust isn’t something you can rush. It happens one conversation at a time. One check-in, one question, one moment where someone feels seen, known, and valued.
When deadlines are tight and pressure is high, those moments can feel like a distraction from the “real work.”
But they are the real work, because when people know you care about them, something changes. They communicate more openly, solve problems together, and stay committed when things get difficult.
Then, when a crisis comes (because eventually one will), you aren’t trying to build trust in the middle of the storm. You’re drawing on trust that already exists.
I’ve seen leaders navigate incredibly difficult seasons because they invested in their people long before those challenges appeared.
I’ve also seen leaders struggle because they tried to build relationships only when they needed something from their team.
Connection is slow. It takes time and consistency. But the return is greater than most leaders expect.
When your people feel seen, known, and valued, they work harder, but more importantly, they work together.
And that’s where teams become resilient.
What’s one simple way you invest in your team outside of project updates and task lists?