The Slade Group

03/06/2026

12/26/2022

12/26/2022

Culture, communication and commitment deliver team stability in ’23. Published by jls1000 on December 26, 2022 Jump into your commitment to your team right now. Making swift changes, while making sure everyone is working in the same direction, requires tenacity and focus. As we enter (yet another)...

10/08/2022

Brand Builder, SEO Resource, Sales Accelerator, Content Creator and Mentor Brand Builder, SEO Resource, Sales Accelerator, Content Creator and Mentor

The Slade Group
Process design expert with lean canvas experience.

As I have for years, I make a difference as a volunteer in my community. I love learning, adapting to new challenges and creating processes that deliver remarkable results.

04/03/2022

What are the top talent acquisition trends for 2022?
• Internal mobility programs will become a business imperative.
• Companies will be prioritizing entry-level talent programs.
• More companies will offer sign-on bonuses.
• Hiring processes will be expedited.
• Companies will be stepping up their learning and development programs.

I will add two more.

Boomers bring talent and performance capabilities. And reduce churn and its costs.

Winners deliver higher upside. Transferable and upgradable skills.

Goal-Oriented: With increased educational and financial opportunities than previous generations, Baby Boomers are achievement-oriented, dedicated, and career-focused. They welcome exciting, challenging projects and strive to make a difference.

Baby boomers bring with them years of varied employment and life experience and skills, all of which can bring value to your business. But what may be their most valuable asset is emotional maturity and intelligence, which plays a key factor in supporting successful communications and personal interactions.

Leaders need to take a proactive approach by providing opportunities for boomers to learn and upskill, while also mentoring younger employees. Boomers are often stereotyped as being set in their ways, but they are actually very eager to keep learning and advancing. It’s essential for an organization to capitalize on this desire. And allowing Boomers to mentor younger colleagues can serve as a powerful tool for a company and its employees since boomers have decades of experience to draw upon.

08/16/2020

Regeneration has a “to the core” new meaning when it comes to your relationships that are unfolding on your daily horizon.

08/16/2020

http://marketingcompanyaustintexas.com/can-you-get-over-too-many-best-practices-and-deliver-a-feel-good-outcome/

When does good information and augmented intelligence (AI) become overload and just noise to you on your path to creating a great customer experience? Can you tell or are you just p***ed because yo…

07/24/2019

When does good information and augmented intelligence (AI) become overload and just noise to you on your path to creating a great experience for your customers?

Can you tell or are you just p***ed because your brain hurts?

Let’s see what we can do together to lower your stress and increase your revenue stream and sales numbers. Can you write down a simple paragraph about what your customers want and why they buy from you?

Yes, just one paragraph!

As a person acquires a product or a set of services to use along their work creation path, their wants and needs change.

Did they feel good about their buying decision? We want to be confident that they are happy. Because that’s what they want to be – “happy” with their decision and outcomes. In other words, “to feel good”. Buying is an emotional choice.

Now, build a connection pipeline to them and around their circumstances and tribe so that you create and sustain their trust.
• Frame your content/messages using your prospect’s words.
• Offer value and the confidence in the outcomes they want and need.
• Give them plenty of reasons to respect and trust you by sharing content they can use.
• Do your best to anticipate what challenges they will face in the near term. Confide!
• Ask! Use a call to action (CTA) to move them closer to a purchase or to buy now.
• Always, always take the time to say Please and Thank You!
I just deleted 41 bookmarks from my browser. Why? They and the content the present are mostly either at the peripheral of what I want and need or they have outlived their value. Am I being cutthroat? Not really.

This is part of my learning curve. Just as in other areas of my life where I have simplified and decluttered, here I am opening up my daily horizon to laser focus on the actions I pointed out above. And, I’ll track results. Tweak. Rinse and repeat so that I deliver all that you want.

Please reach out and tell me how I can make our connection better. Thanks!

Joe

01/18/2019

Aligned or Adrift?

Below is the very first post I created and loaded to my company blog (https://www.marketingcompanyaustintexas.com/) in 2013. It was the first small brick in the process of building usable content over the course of nearly 300 posts the following 5 years. I’ve added my 2018/2019 insights with the intention of giving you more confidence about 1) the dollar value of recruiting talent, 2) visualizing and finding winners and 3) bringing those winning attributes to your age-diverse work groups.

It’s remarkable to me how it still resonates, in the words we used then, with the major challenges we face today in going from good to great. My research and client work over the past two years has taken me down roads and into relationships which highlighted the frustration C-levels experience while they try to grow their business and see the front door repeatedly bang open and close as one after another “new hire” fails or leaves for a more attractive gig.
And they leave a ton of money in the hands or search professionals and online job boards. Do we really need to make these same mistakes repeatedly up to the point we feel like it’s time for a Hari Kari ritual executive event?
“This set of bullets is from an INC. magazine blog post. I want to share them and my comments on each point. To read more of the blog go to . . . http://www.inc.com/drew-greenblatt/the-man-who-saved-my-company.html/

Takeaways;
• People don’t resist change on instinct. They judge the change first and then resist. We are creatures of habit. So, change needs to be compelling, where we easily connect with the benefits, to say the two necessary things to make change happen – First “I want to do this”, and second “I can do this”. then the Dr. Albert Bandura principle takes over.

• Excess capacity must be used to grow the business, never to lay off people. Loyalty is a two-way street. We are seeing a growing number of C-level and Director leaders sphincter muscles spasming as they “hire, fire, hire, fire” seeking to get real talent and committed players into their marketing and other key operational roles and on the team. About the time a new CMO or team-leader has reached nominal productivity, they are now 15 months into their typical 24 to 28-month stay. That’s sickening, disloyal and a waste of human capital.

• Identify the core conflict that is the root of every team and workflow problem: That takes courage. And a willingness to call in an expert to help you, the leader, look at the cause of the conflict is a healthy step to relieving that conflict and replacing it with alignment and a new process.

• The important metric in project management is not time and deadline, but the amount of mutual trust between managers and producers. The success of a company is determined by the harmony of the relationships within it. Mutual trust accelerates all good things in a business environment and relationship. Learn how to create and sustain it.

Talk to us about the non-destructive ways we can get you to improve your satisfaction with how you recruit talent, how you lead and with how your marketing and sales teams perform when they are more aligned and working from a basis of trust and mastery of the work being done.”



https://www.sladegroup.com/

Simon Sinek Jeff Bullas Jeff Goins Sonia Simone Crazy Smart!
Seth Godin Joe Pulizzi Heidi Cohen Neil Patel Lee Odden

10/12/2018

When you learn to fail publicly and then get up again and try, you are learning to win. Get up and try. Learn & do. Practice purposefully and you become a winner. Ask winners to teach you!