Siegel+Gale

03/08/2024

Sophie Lutman, Executive Creative Director at Siegel+Gale, explores 25 years of industry evolution through the lens of her own personal career growth, and shares her…

11/16/2022

Little Black Book, Amy Chen, director of experience at Siegel+Gale delves into the metaverse and looks at why people aren't clamouring to hang out in the space

02/05/2022

Fellow Simplifier Matt Lyles, host of the SIMPLE brand podcast, has curated lots of stories of brands that are delivering simple experiences to win and keep their customers. But now he needs even more stories--and he can get them with your help.

Matt would love to get your opinion on simple customer experiences and who’s delivering simplicity really well:

I’ve curated a number of case studies and stories of brands that are simplicity crusaders. But now I need even more case studies and stories. I think I can get them with your help. And your participation in this survey will really help in that process.

01/13/2022

Do you know the staggering amount of money brands leave on the table when they fail to simplify? Find out what else companies can gain by simplifying ➡️ worldssimplestbrands.com

01/11/2022

We're pleased to announce the Top 10 simplest brands in the United Kingdom 🇬🇧 🇬🇧 🇬🇧

Find out how the world’s leading brands stack up ➡️ worldssimplestbrands.com

01/05/2022

New year, new ranking. Congratulations to our Global Top 10!

From Stockholm to Shanghai, Boston to Berlin, see how the world’s top brands stack up ➡️ worldssimplestbrands.com

12/30/2021

Since 2009, a stock portfolio comprised of the publicly traded simplest brands in our Global Top 10 has outperformed the major indexes by 1,600%.

To find out more, visit ➡️ worldssimplestbrands.com

12/28/2021

“The pandemic has made life harder, and World’s Simplest Brands found that people want transparent, direct, simple experiences that make their lives easier,” said Howard Belk, co-CEO-Chief Creative Officer, Siegel+Gale. “The brands that topped this list simplified not only the consumption experience; they simplified the human experience.” Read the full MediaPost article here: https://bit.ly/3etgyNp

Find out how consumers rank leading brands and what companies can gain by simplifying ➡️ worldssimplestbrands.com

12/22/2021

We’re opening for the Ball Drop! 🎉 🎊 🎆
And your first resolution for 2022? Read our World’s Simplest Brands study ➡️ worldssimplestbrands.com