11/11/2025
18 MONTHS LATER, PART 2
The uniform is a medium.
The military, as a medium, prescribes certain solutions and structures for how to live and serve. There are elements of both technology and environment unique to being in the uniform—so well adapted to military life they have little parallel once we leave that saturation.
You can’t be a military man without the uniform. You can be militant, you can have martial discipline. But military? No longer.
Marshall McLuhan is well known for the phrase “The medium is the message”. He frames that quote in a variety of ways. One framing, really sticks with me:
“the medium is also the message — that, all puns aside, it literally works over and saturates and molds and transforms every sense ratio. The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.”
The uniform made me a military man.
We wrap a lot of values and emotion into the uniform, as the uniform exerts more influence on us than we realize. Pervasively. Implicitly. The author Seth Godin captures this perfectly:
“People like us, do things like this.”
The “people like us” are those who serve. It’s hard to let go of a medium because we don’t see ourselves separate from it. We become it. But just as we entered into a social contract with the uniform—on top of the official contracts—we must also exit the same way. Deliberately. Consciously.
Today, we’re fortunate that veterans return with a measure of honor and respect not often seen in history. The uniform is recognized for what it represents.
There’s a lot to reconcile with the uniform as medium. It wasn’t my original intent to post this today, but Veterans Day is the right day to recognize that power—and to honor those who wore the uniform and carried what it represents into the world beyond it.