Cornerstone Services, Inc.

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Cornerstone Services, Inc. Cornerstone Services, Inc. Results-oriented Direct Mail * Software * List Data * Graphic Design * Printing * Non-Profit Fund-Raising * Data Management

(CRST) is a Hudson Valley, New York based local direct mail marketing company specializing in strategy, data, mailing, Every Door Direct Mail (EDDM) by USPS, graphic design and printing.

Nearly three decades. Thousands of campaigns. One mission: help local businesses grow through the mail. We've seen trend...
10/06/2026

Nearly three decades. Thousands of campaigns. One mission: help local businesses grow through the mail. We've seen trends come and go — direct mail has outlasted them all. 📮
👉 crst.net

Picture every home and business in your target neighborhood receiving your piece — the same week. EDDM makes it possible...
10/03/2026

Picture every home and business in your target neighborhood receiving your piece — the same week. EDDM makes it possible, and CRST makes it simple. Choose your carrier routes. We handle the rest. 🏨📬
👉 Find your zone → crst.net

"How long does direct mail take?" — Great question. From your first call to pieces in mailboxes: 15 to 20 business days....
10/01/2026

"How long does direct mail take?" — Great question. From your first call to pieces in mailboxes: 15 to 20 business days.

Day 1: Kickoff | Days 2–5: Design | Days 6–10: Print | Days 11–14: Presort & Induct | Days 15–20: In Mailboxes ✅

💬 COMMENT "GUIDE" and we'll send you our full campaign timeline guide — free.

Email gets deleted. Physical mail gets noticed. USPS Informed Delivery shows recipients a digital preview of their mail ...
09/29/2026

Email gets deleted. Physical mail gets noticed. USPS Informed Delivery shows recipients a digital preview of their mail before it even arrives — driving a 63% average open rate. We help you set it up at no extra cost. 📱📬
👉 Learn more → crst.net

Wondering what direct mail actually costs? A 5,000-piece postcard campaign — design, print, list, and postage — runs $0....
09/26/2026

Wondering what direct mail actually costs? A 5,000-piece postcard campaign — design, print, list, and postage — runs $0.65 to $0.90 per piece all-in. No hidden fees. No surprises. Just transparent pricing from a team that's been doing this since 1998. 💰
👉 Get your free estimate at crst.net

Want to reach every home and business in a neighborhood — without buying a list? That's EDDM. Every Door Direct Mail let...
09/24/2026

Want to reach every home and business in a neighborhood — without buying a list? That's EDDM. Every Door Direct Mail lets you saturate carrier routes for as little as $0.26 per piece. No targeting needed. Just results. 🗺️
👉 Ask us which routes are right for you → crst.net

Direct mail doesn't have to be complicated. At CRST, we handle every step in-house — from custom design to USPS inductio...
09/22/2026

Direct mail doesn't have to be complicated. At CRST, we handle every step in-house — from custom design to USPS induction — so you don't have to juggle multiple vendors. One call. One team. Done. 📬
👉 Visit crst.net to get started.

One postcard to a cold list won't sell a car.That's the thing most dealerships figure out after the first campaign. Dire...
06/22/2026

One postcard to a cold list won't sell a car.

That's the thing most dealerships figure out after the first campaign. Direct mail works for automotive — but only when you understand what's actually driving the numbers.

Here's the short version:

Conquest mail (cold prospects, in-market shoppers) averages 2–5% response. That's the industry benchmark from the ANA/DMA Response Rate Report.

Your own service customers and leaseholders? 5–9%. Same channel. VerYour own service customers and leaseholders? 5–9%. Same channel. Ver different list.

The dealerships I see get the best results aren't necessarily mailing more. They're mailing smarter — cleaning the data before it prints, making a specific offer with a real deadline, and going back two or three times instead of once.

One drop on a high-consideration purchase rarely moves anyone. A $35,000 decision takes more than one postcard to close.

Full breakdown — benchmarks by campaign type, what moves the numbers, and what I see going wrong on most automotive direct mail — is in the new post on the Cornerstone blog.

Link in the comments.

Cornerstone Services Inc. | New Paltz, NY | (845) 255-5722 | [email protected]

Serving businesses across the Hudson Valley and beyond since 1998.

Something I see all the time working with nonprofits across the Hudson Valley:They mail their best donors once a year. O...
06/19/2026

Something I see all the time working with nonprofits across the Hudson Valley:

They mail their best donors once a year. Once.

And then wonder why direct mail "doesn't work."

It works. The strategy doesn't.

A well-run nonprofit mailing program touches its house file four to six times a year — renewals, upgrades, mid-year appeals, emergency campaigns. Your most loyal donors want to hear from you. One mailing a year tells them you don't need them that much.

There's also something even more basic most nonprofits are missing.

If your organization is a qualifying 501(c)(3) and you haven't filed PS Form 3624 with USPS, you've been paying commercial postage rates on every campaign you've ever mailed. The nonprofit Standard Mail rate is significantly lower. You file once. It applies to every future mailing permanently.

Those savings go back into the mission — not the mail budget.

I broke down the full picture over on the blog this week: what response rates nonprofits actually see by sector, why list quality determines your outcome before a single piece goes to press, and what three things move the number most.

Link in the comments.

If your nonprofit is planning a fall appeal or a year-end campaign, call us first. We've been mailing for Hudson Valley nonprofits since 1998.

Call (845) 255-5722 | [email protected]
Cornerstone Services Inc. | New Paltz, NY

HVAC, plumbing, and roofing companies: direct mail response rates run 2–5% on cold prospect campaigns. But where you lan...
06/17/2026

HVAC, plumbing, and roofing companies: direct mail response rates run 2–5% on cold prospect campaigns. But where you land in that range depends almost entirely on timing, targeting, and whether you made an actual offer.

Here’s what works by trade

HVAC — Timing is everything. Spring and fall campaigns consistently outperform off-season drops to the same list — often 2x the response. Send when homeowners are already thinking about tune-ups. Oversized postcards. Clear offer. Deadline. That’s the format.

Plumbing — You’re building name recognition for a need that shows up without warning. A drain cleaning coupon gives people a reason to call before the emergency hits. That first call becomes a relationship. When the pipe bursts at midnight, they call you — not the contractor they’ve never heard of.

Roofing — Storm-triggered campaigns mailed within two weeks of a hail or wind event get the highest response rates, every time. Homeowners are already looking at their roofs. Mail that arrives in that window gets read. The best roofing programs run two tracks: an evergreen brand drop twice a year, and a fast-turn storm drop when weather hits.

And one thing that applies to all three:

“Call us today” is not an offer. “$50 off a spring tune-up through April 30” is. A deadline creates urgency that a generic message never will.

We’ve run HVAC, plumbing, and roofing campaigns across Ulster, Dutchess, and Orange Counties since 1998 — including list targeting, printing, and postal processing, all in-house from New Paltz.

Full benchmarks, EDDM vs. targeted list breakdown, and the ROI math are on the blog. Link in the comments

Call (845) 255-5722 | or email [email protected]

Address

31 S Ohioville Road
New Paltz, NY
12561

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18452555722

Website

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