10/15/2024
Last weekend, I got a little ambitious in the kitchen.
I had this idea that I was going to cook a gourmet dinner... something fancy, something impressive.
You know, the kind of meal where you feel like you’re channeling a Michelin-star chef?
So, I grabbed the ingredients, pulled out this complicated recipe, and got to work.
At first, it was fun.
But pretty quickly... things started falling apart.
There were too many steps... too many moving parts. The kitchen started looking more like a disaster zone than a place to make food.
Pots were boiling over.
Ingredients were everywhere.
I was flipping back and forth between the recipe and the stove, trying to figure out how to keep everything from burning.
At some point, I realized... I was in way over my head.
I stood there, feeling completely defeated.
That’s when I did something I should’ve done way earlier—I called up a friend of mine who’s a great cook.
I explained the whole mess, hoping he’d have some miracle advice.
You know what he told me?
“Just keep it simple.”
That’s it.
I could almost hear him laughing on the other end of the line. He said, “Why are you complicating it? Just make something you know will work.”
I took a breath, scrapped the fancy recipe, and went with something basic.
A simple dish I knew how to make without even thinking.
And guess what?
It was a hit.
It wasn’t gourmet... it wasn’t flashy... but it tasted great, and it was done without any of the stress.
That’s when it hit me.
Sometimes we overcomplicate things.
In the kitchen... and in business.
I see it happen all the time.
So many coaches and course creators spend hours trying to come up with the latest flashy trick.
They pack their emails with fancy language, complicated funnels, and endless automation...
But often, it’s the simplest approach that works best.
Just like in the kitchen.
When you strip things down and focus on telling a good story—something real, something that resonates—that’s when people connect with you.
They don’t need the fancy, overly polished stuff.
They need something they can relate to.
And that’s where storytelling comes in.
A well-told story does more than just fill space in an email.
It builds trust, creates connection, and gets your audience engaged.
So, if you’ve been complicating your emails and trying to do too much... maybe it’s time to simplify and let good storytelling do the work.
Alright, let me go finish laundry.
We'll chat later
Jay "Email Whisperer" Simon
P.S. If you want to stop stressing over complicated email strategies... and get back to what really works—(building connections through storytelling)—let’s chat.
