Lippe Taylor

Lippe Taylor We are Lippe Taylor - the award winning, brand-building, fiercely independent firm - and we have a way with women.

Founded by CEO Maureen Lippe, former editor at Harper’s Bazaar and Vogue, Lippe Taylor creates innovative marketing and public relations campaigns to engage your target audiences and drive sales. Lippe Taylor specializes in brand communications and reaching women with exciting and engaging traditional and social media campaigns.

Write As LatinX Heritage Month comes to a close, we’re celebrating an incredible panel discussion hosted by our LatinX E...
10/15/2023

Write As LatinX Heritage Month comes to a close, we’re celebrating an incredible panel discussion hosted by our LatinX ERG, Nuestras Voces, featuring panelists from POPSUGAR and REMEZCLA. From overcoming stereotypes to showcasing diverse perspectives, our "Yo Si Soy" panel highlighted the importance of positive representation and reshaping the narrative around LatinX communities. Thank you to all who joined us in this meaningful conversation! a caption...

10/03/2023

Stereotypes are a fixed, oversimplified image or idea of a particular type of person or thing. This , our LatinX ERG, Nuestras Voces, is challenging long-standing cultural biases with the empowering series, "Yo Si Soy." “Yo Si Soy” celebrates the diversity of the LatinX culture by reclaiming the narrative and shattering the stereotypical way Latines are portrayed or viewed in society, media, films and beyond.

“Our stories are meant to be inspiring and showcase the resilience in our community by revealing that it is possible to overcome bias and discrimination. Join us in breaking down barriers and supporting positive representation.” – Nuestras Voces ERG, Lippe Taylor

Review season can be a balancing act at both the organizational and individual levels. In this recent Forbes article, C...
09/28/2023

Review season can be a balancing act at both the organizational and individual levels. In this recent Forbes article, Chief Growth Officer, Stephanie Smirnov provides game-changing tips for navigating 360 feedback and shares invaluable strategies on striking the perfect balance to yield effective and actionable insights. Learn more from Stephanie and other experts at the link below.

https://www.forbes.com/sites/forbescoachescouncil/2023/09/12/18-mistakes-for-coaches-to-avoid-when-doing-360-degree-reviews/?sh=5f0b3f4e62be&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--5EJU562lxNB88O1HHveAjnuFh-Tl5bXag5-6qiA3ZlW7b1Ja_C_ibLSCcyKyJ4x-5AxFt

What better way to kick off Climate Week than by taking action? Last week, members of our agency joined forces with Clim...
09/27/2023

What better way to kick off Climate Week than by taking action? Last week, members of our agency joined forces with Climate Basecamp in Union Square for the “Save the Flavors” activation. The group gave out free scoops of ethically produced Blue Marble Ice Cream to promote awareness around the potential extinction of popular food ingredients. A huge thank you to everyone who stopped by and showed support 🙌 and a special shoutout to Gail Whiteman, Chuck Tatham, and Ellie Kempner for their invaluable partnership in making this extraordinary event possible. Together, let's keep raising awareness and actively combat the pressing issue of climate change.

What better way to kick off than by taking action? Last week, members of our agency joined forces with Climate Basecam...
09/27/2023

What better way to kick off than by taking action? Last week, members of our agency joined forces with Climate Basecamp in Union Square for the “Save the Flavors” activation. The group gave out free scoops of ethically produced Blue Marble Ice Cream to promote awareness around the potential extinction of popular food ingredients. A huge thank you to everyone who stopped by and showed support 🙌 and a special shoutout to Gail Whiteman, Chuck Tatham, and Ellie Kempner for their invaluable partnership in making this extraordinary event possible. Together, let's keep raising awareness and actively combat the pressing issue of climate change.

Content creators play a pivotal role in bridging the gap between brands and their audiences, and this is no different in...
09/26/2023

Content creators play a pivotal role in bridging the gap between brands and their audiences, and this is no different in the ever evolving world of healthcare and pharma. Join our Head of Influencer Marketing, Corey Martin and other industry leaders from Tagger, Allergan Aesthetics, and MedFluencers at this year's VidCon Baltimore conference for an insightful conversation on navigating the unique challenges and opportunities for healthcare marketers exploring influencer strategies.

Looking to make a difference and connect with your community? Join our VP, Planning, Kathleen Adams this weekend as she ...
09/20/2023

Looking to make a difference and connect with your community? Join our VP, Planning, Kathleen Adams this weekend as she speaks at the Summit about the power of social activism. She’ll be sharing tips on how to identify causes that align with your personal values to drive impactful social change. Click the link below for more details and join in on the movement.

https://sistasinsales.com/?utm_medium=email&_hsmi=275078419&_hsenc=p2ANqtz--5bIKeM33PVIN33WwMMPbkvUk4LVywrLWedutH-PJfUgP3yeZ8HBSVJUIFgYrWv4GjuRhozmQ41qUWOkbTCFSuXWXIQQ&utm_content=275078419&utm_source=hs_email

Today marks the beginning of LatinX Heritage Month, and Lippe Taylor Group along with our Nuestras Voces ERG are proud t...
09/15/2023

Today marks the beginning of LatinX Heritage Month, and Lippe Taylor Group along with our Nuestras Voces ERG are proud to observe this month and bring activations that exemplify this year's theme – "Flip the Script" – which challenges negative stereotypes and biases about the LatinX community, promoting a more inclusive and positive narrative that reflects the strength and resilience of our communities. Through “asset values framing”, we shift the focus from deficits to strengths, highlighting the positive contributions of the LatinX community to our society.

Stay connected to see our activations this month!

🎉 We’re excited to announce that we’ve won not one, but two awards at the Fierce Pharma Marketing Awards! 🏆Our work with...
09/15/2023

🎉 We’re excited to announce that we’ve won not one, but two awards at the Fierce Pharma Marketing Awards! 🏆Our work with Bayer Consumer Health has been recognized for best Online Video or Film and Social Media for Consumer for The Gratitude Project and Midol’s the Real Reason, respectively. We’re proud of our teams whose hard work made these wins possible.

📢 Have you heard the buzz? Our own Senior Account Executive, Tori M. Brown, M.A. is taking the stage at PRNEWS' Digital ...
09/07/2023

📢 Have you heard the buzz? Our own Senior Account Executive, Tori M. Brown, M.A. is taking the stage at PRNEWS' Digital Learning Series: PR Social Media Summer Seminar next Thursday, September 14 to share the secrets to effective marketing campaigns. She’ll be providing tips on how brands can successfully leverage culturally relevant moments to boost consumer engagement and brand awareness. Don't miss the chance to join Tori for a virtual social media deep dive on “Newsjacking: How to do It Well.” Register now at the link below with code PRNEWS to unlock a special discount. 🤩
https://hubs.ly/Q021xLdT0

08/29/2023

“It’s no longer about just the product we’re getting or having all the information about that product; it’s about the causes and people we want to support.” Consumers expectations have evolved significantly in the recent years. Brands like Mattel have found themselves at the intersection of this emergent consumer sentiment – and they’re not alone.

We recently sat down with Chief Integration Officer, Joe Becker to revisit his Forbes article from earlier this year titled, “Humanizing Your Brand Through Evolved Corporate Communications And Citizenship.” In this interview, Becker, quoted above, and Lippe Taylor leaders Alyssa Ciambriello and Jamie Ress Jacobson delve into the value of humanizing corporate brands and share how re-positioning purpose can lead to long-term sustainability across various business divisions. Check it out now.

https://www.forbes.com/sites/forbesagencycouncil/2023/02/24/humanizing-your-brand-through-evolved-corporate-communications-and-citizenship/?sh=3fa725696d3c

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