BFNY. We are a collective of sensory architects - creative thinkers, brand strategists, designers and perf

Every Iconic building needs an iconic fragrance. The Library aroma at   enhances the expression of materials, texture an...
06/14/2022

Every Iconic building needs an iconic fragrance. The Library aroma at enhances the expression of materials, texture and color used by and assists in drawing in, and emotionally connecting the inhabitant to the space.

It’s scientifically proven that the right, subtle aroma can increase productivity & morale, as well as make people happi...
06/11/2022

It’s scientifically proven that the right, subtle aroma can increase productivity & morale, as well as make people happier and add to the perception of the workplace as a comfortable and inviting environment.

All brands should consider the power of scent and the positive emotional impact it could have on their business.        ...
08/21/2021

All brands should consider the power of scent and the positive emotional impact it could have on their business.

06/02/2020
As a brand, you must appeal to your audience’s emotions to fully engage them. If you want to be loved, make them feel yo...
05/26/2020

As a brand, you must appeal to your audience’s emotions to fully engage them. If you want to be loved, make them feel your story.

We embarked on a mission to develop an aroma that both, spoke to the heart of one of the richest and most diverse culina...
05/26/2020

We embarked on a mission to develop an aroma that both, spoke to the heart of one of the richest and most diverse culinary heritages in the world, but also celebrated the social and processional experience of preparing for a meal. To connect the entry foyer to the dining space in anticipation of the dining experience, we focused our material palette on familiar herbs and spices with a welcoming warmth of creamy woods and soft florals.

Scent connects us to long-buried memories of people, places and events in our past. What scent takes you back in time?  ...
05/17/2020

Scent connects us to long-buried memories of people, places and events in our past. What scent takes you back in time?

An aroma can suddenly reconnect us to a person, place or time in our life with incredible clarity. What aroma takes you ...
05/17/2020

An aroma can suddenly reconnect us to a person, place or time in our life with incredible clarity. What aroma takes you back in time?

For real estate developer  and architect , 20 East End was conceived as a marriage between a modern, idealized vision of...
05/16/2020

For real estate developer and architect , 20 East End was conceived as a marriage between a modern, idealized vision of city living, and the deeply rooted traditions that defined the Gilded Age of New York City dwellings of the early 20th century.
Our mission was to create an aroma that not only added to the richness and character of the design, but one that, like the architectural concept itself, referenced the past and spoke to the future.
The result: A complex, warm and inviting aroma reminiscent of the exclusive private clubs of 1920’s NYC, with the scent of pipe to***co, worn leather and unctuous apricot jam. @ 20 East End Avenue

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134 Fifth Avenue, 4th Fl
New York, NY
10011

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