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V Startup Agency Digital PR for innovative organizations and dynamic brands

08/04/2026

Summer is a great time to look back on winter highlights ☀️

One of ours was hosting our AI + Healthcare event in NYC, where founders, investors, clinicians, and innovators came together to explore how AI is transforming medicine.

We’re grateful to everyone who joined and shared their expertise Memorial Sloan Kettering Cancer Center Northwell Health, and others.

🚀 Startups only get one chance to launch — but so many blow it.You’d be surprised how often founders spend months buildi...
10/31/2025

🚀 Startups only get one chance to launch — but so many blow it.

You’d be surprised how often founders spend months building their product, expanding into new markets, or raising funds…
Then, when it’s time to tell the world, they just wing it.

No strategy. No storytelling. No media prep.
Just a press wire, a cold pitch, and a prayer.

So — if you ever want to ruin your startup launch announcement (especially when expanding to the U.S.), here’s the perfect playbook 👇

💣 5 Terrible Ideas to Make Your Launch Crash and Burn:

1. Skip PR altogether.
Just quietly open your U.S. office. If you’re big at home, clients and investors will magically find you, right?

2. Don’t plan ahead.
Forget about giving journalists time to review your story or offer exclusives. Tier 1 media totally have time to turn things around overnight... Yeah, sure.

3. Let ChatGPT write your press release.
Who needs a human touch? Reporters love AI-written press releases — especially when they’ve already read 200 that week.

4. Use the cheapest press wire.
Just run it through a random wire service and enjoy your mentions on Bloomberg.NET. Totally the same thing as real Bloomberg.

5. Skip the follow-up.
No post-launch interviews, no op-eds, no thought leadership. Why build momentum when you can let your launch die quietly?

Because remember:
👉 You only launch once.
And if you mess it up, no one will even know you tried. 😬

P.S. The same playbook works if you want to tank your fundraising announcement too. 😉

Breaking into tier-1 media as an early-stage startup can feel impossible.You don’t have massive funding. You don’t have ...
10/31/2025

Breaking into tier-1 media as an early-stage startup can feel impossible.
You don’t have massive funding. You don’t have millions of users. You might not even have a full PR team.

But here’s the thing — you don’t need any of that to get noticed by top publications.
What you do need is a story that matters.

Over the past few years, we’ve helped early-stage startups land features in Forbes, Fast Company, Business Insider, TechCrunch, and more — all without paid placements or expensive retainers.

Here’s what actually works 👇

🧠 1. Share your own data.
A location-based VR startup analyzed 9 months of visitor data across 11 sites in Eastern Europe — and landed a Forbes U.S. feature ahead of its American launch.

📚 2. Lead with your expertise.
An EdTech founder (who’s also a bestselling author) shared insights on overcoming procrastination — and Fast Company picked it up.

🌍 3. Tell your personal story.
A VC founder opened up about her journey as an immigrant entrepreneur — and Business Insider and Entrepreneur U.S. told her story.

🤝 4. Announce powerful partnerships.
Small teams can have big allies.
Our AdTech clients earned TechCrunch and Digiday coverage after teaming up with Twitch and Gaana.

🔬 5. Highlight real breakthroughs.
If your product is backed by research or proven results, the media listens.
Clinical data from one client’s trials led to tier-1 coverage.

Let’s be honest — without massive funding or traction, getting into top media is tough.
But what you already have is powerful:

👉 Your insights.
👉 Your data.
👉 Your innovation.

Use that.
That’s your headline.

Visit our website (link in comments) to read our client stories and case studies.

💡 PR cycles can take forever — but what if your biotech story can’t wait?Building thought leadership in biotech is hard....
10/22/2025

💡 PR cycles can take forever — but what if your biotech story can’t wait?

Building thought leadership in biotech is hard.
Especially when you’re still in early trials, competing with billion-dollar players, and tackling one of the most complex diseases in the world: Alzheimer’s.

So, we did something different.

👉 Instead of waiting for traditional PR momentum, we focused on the founder.
We helped CEO of Nuravax, Roman Kniazev , step into the spotlight — and made him the storyteller behind the science.

In just 90 days, he went from under-the-radar to widely published across top-tier biotech and mainstream outlets. Here's what we landed:

📢 12+ media hits across 3 continents in 3 months.

🎯 We positioned him as a thought leader in Alzheimer’s prevention — not in theory, but in action.

This is what smart founder PR looks like.
If you’re a biotech innovator with a bold mission and no time to waste, don’t wait to get noticed.

Your science is complex. Your story doesn’t have to be.

Let’s talk.

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