Amused Alex, New York, NY (2026)

12/15/2023

The never-needing question: Inbound or Outbound marketing?

Your lead generation strategy depends on choosing the right answer.

There are examples all around us from successful brands but this is a new and updated strategy (not what used to work).

Imagine you are:

Type A: DTC brand who is tired of paying Meta and Google for more clicks

> going hard on inbound marketing might be better

Type B: Expert who is tired of working with cheap clients on freelancing platforms

> Run your own paid ads to get better clients

See?

The point is try something different than what your competitors are doing.

Follow and for more marketing strategies for experts and DTC brands.

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12/10/2023

Comment 'leads' and access the Lead Magnet Evolution's 5-day crash course for FREE.

This email course will teach you how to generate at least 1 high-ticket client monthly.

It's a big claim but inside you will find:

Day 1: 3 Myths That Limit Your Lead Generation
Day 2: 3 Ways to Capture Attention Online (and retaining it)
Day 3: Create Your Free Email Course (copy my tech stack)
Day 4: How to Schedule 30 Posts (in less than 3 hours)
Day 5: 3 Habits to Build Your Social Selling Routine

Everything is delivered to your inbox.

All you have to do is subscribe.

Then you will know how to:

• build your personal brand online
• use a free email course to find leads
• find clients with social selling strategy

Excited to get your first lesson?

Go to my profile and follow the link or
comment 'leads' and access this FREE 5-day crash course.

- - -- - -
P.S.: Hi, Muse! My name is Alex, founder & CMO of Amused.
We believe that free education is the best marketing.
Check the first comment to see my 🎁 for you.

11/24/2023

The 5 stages of solving your client's problems (without selling).

When was the last time you bought something worth north of $100 instantly?

If you are like me, not very often (almost never).

It used to take an average of 7 times before customers purchased a product.

However, today a customer needs an average of 21 touchpoints before considering a product or service worth > between $100 and $500.

A touchpoint can be a customer landing on your:

(not in a particular order)

• Ad
• Bio
• Call
• App
• Live
• Link
• Event
• Email
• Article
• Website
• Podcast
• Message
• Webinars
• Newsletter
• Testimonial
• Landing page
• Word of Mouth
• Content on social
• Social media profile
• Search engine results
• Educational email course

Quality matters, of course, but most founders don't even have all these 21 touchpoints covered.

So, for those founders, the question is more like "Which of these assets do you currently have? And which are you missing?".

That's an important step to consider which of the 5 buying stages is left unchecked:

Stage 1/ Problem Unaware

At this stage, you have to educate yourself on the mistakes people often make in that industry, considering the alternatives and their pros & cons (fill that gap).

Stage 2/ Problem Aware
At this stage, you have to present the benefits of solving the problem they acknowledge they have but for some reason haven't solved yet.

Stage 3/ Solution Aware
At this stage, you have to present your service in alignment with the problem your clients' find most painful and willing to pay to solve (fill that gap).

Stage 4/ Solution Considering
At this stage, you have to present your solution as the ONE in the market or use another value proposition to stand out from the other competitors.

Stage 5/ Decision/Purchase
At this stage, you have to remove all friction (unnecessary steps) to purchase and communicate clearly your process from A to B with minimal effort for the client.

Would you agree? Let me know in the comments.

11/23/2023

Educate before you sell.
Give before you ask.
Sharing is carrying.

What would you add?

- - -
P.S.: Hi, Muse! My name is Alex, founder & CMO of Amused.
We believe that free education is the best marketing.
Check the first comment to see my 🎁 for you.

11/19/2023

3 powerful realizations to bring you hope (success is right at the corner).

Stop walking blindfolded!

Being in a tunnel (without hope) is no fun.

A) Building an audience compounds with every

• person you touch
• post you make
• every day

B) Money is a byproduct of

• last year's practice
• last month's results
• your current attitude

C) Respect matters most when you

• can help someone behind you
• are right but can help out
• can easily cease to care

- - -
Follow for more marketing strategies and productivity tips.

P.S.: Hey Muse, it's Alex 👋🏻
Helping 7-figure experts to package and sell their creativity online.
If that's you, check the comments to see how I can help you 👇

11/18/2023

5 Cognitive Biases That Make Clients Buy

Beware of human nature.

I want to argue that most of what we buy is a byproduct of our biases.

(fight me)

We are constantly under the influence of these 5 biases.

1) Confirmation Bias
2) Conviction Bias
3) Appearance Bias
4) The Group Bias
5) The Blame Bias

💾 Found this post useful? Save it for later.

- - - - - -
P.S.: Hey Muse, it's Alex 👋🏻
Helping 7-figure experts to package and sell their creativity online.
If that's you, check the comments to see how I can help you 👇

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11/17/2023

Make your next marketing campaign blow up (or not)!

Follow these 3 steps religiously to create your marketing strategy:

A/ Objectives
Set a clear SMART (small/ measurable/ achievable relevant/ time-bound) goal for your current milestone

B/ KPIs*
Monitor your campaign's status and optimize when needed.

C/ Action list
Create and assign each task to a member of your team to launch that campaign ASAP.

Bonus tip: I usually create a phased plan to help clients focus on a single milestone at a time (usually monthly).

*KPIs(key performance indicators) are those metrics that inform your progress or regress relative to your objectives.

- - -
Follow for more marketing strategies and productivity tips.

P.S.: Hey Muse, it's Alex 👋🏻
Helping 7-figure experts to package and sell their creativity online.
If that's you, check the comments to see how I can help you 👇

Hashtags:

10/23/2023

Do this before you start selling online 👇

Before you have a product for sale you need:

1) Create your own distribution

• audience
• email list
• community

2) Increased brand awareness

• optimized social profiles
• a simple website
• a freebie

3) Build personal connections

• no vibe, no tribe
• no people, no business
• ghost followers don't convert

4) Grow an audience online

• post consistently at least 3 times a week
• connect with your followers in DMs
• write at least 10 comments a day

5) Ad-free impressions
• a 1000 impressions on Instagram is worth approx. $4
• a reel gets me at least 1,000 impressions
• hit 10 000 impressions with a post = $40

6) Warm leads
• Ask qualifying questions in DMs
• Run polls to generate demand
• Do at least 1 live Q'n'A a month

Do this and win!

Like what you read? Follow for more marketing strategies to build your solo business to 6-figures and beyond.

10/22/2023

Comment 'Authority' to preorder Authority Alchemy's mini course.

Here is what I'm cooking for you:

• Online Presence 101 ($997 value)
• 0-Waste Content Plan ($997 value)
• Craft Your Irresistible Offer Stack ($997 value)

Bonus #1: Authority Alchemy Community (unlimited Q'n'A)
Bonus #2: How To Build A 1-Page Personal Website (without coding)

Tired of being invisible online?

DM me 'Authority' to preorder Authority Alchemy now.

* * *
Hi Muse, my name is Alex.

👨🏻💻 My vision is to create a community of 1M SaaS founders.
🤩 Building founders' personal brands with personal branding & marketing automation.
🔔 Turn on your notifications and you will never miss a post (visit my profile).

P.S.: Be the muse your clients seek to find.

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10/17/2023

🟠 Stop and Think: What do you think is brand strategy?

(share on your story)

Sometimes we get stuck on the surface level of our brand strategy iceberg but it helps to zoom out and see the big picture again.

💡 Only then you will know where to dive deeper. Seek clarity. Do good business.

If you found this helpful, chances are someone in one of your followers will too.
Share on your story 🚀

- - -
P.S.: I'm reposting this from last year (who remembers it?).

* * *
Hi Muse, my name is Alex.

👨🏻 My vision is to create a community of 1M SaaS founders.
🤩 Building founders' personal brands with personal branding & marketing automation.
🔔 Turn on your notifications and you will never miss a post (visit my profile).

P.S.: Be the muse your clients seek to find.

Hashtags:

10/16/2023

What should you prioritize first?

Marketing and branding are both sides of the same coin.

But

Time is finite, and as an aspiring 6-figure solopreneur you might be wondering...

"Should I focus on only on my marketing to get my first client?"

I hear you, so here is my take.

P.S.: Follow for more marketing strategies for solopreneurs.

* * *
Hi Muse, my name is Alex.

👨🏻💻 My vision is to create a community of 1M SaaS founders.
🤩 Building founders' personal brands with personal branding & marketing automation.
🔔 Turn on your notifications and you will never miss a post (visit my profile).

P.S.: Be the muse your clients seek to find.

Hashtags:

10/14/2023

Marketing vs Branding

Never confuse those two words again.

da

Amused Alex

12/15/2023

12/10/2023

11/24/2023

11/23/2023

11/19/2023

11/18/2023

11/17/2023

10/23/2023

10/22/2023

10/17/2023

10/16/2023

10/14/2023

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