Yvonne Liao

Yvonne Liao Yvonne Liao is a luxury footwear company based in New York City. Her designs empower women to rediscover fun and live more vibrant lives.

Yvonne Liao is a designer, entrepreneur and the founder of Yvonne Liao, a luxury footwear company based in New York City. Prior to starting her own footwear line, Yvonne spent a decade working in fashion product development, sales and marketing with some of the biggest brands in the industry. Along the way, she helped a number of designers, fashion bloggers and celebrities launch fashion brands on major home shopping networks, such as project runway designer Nick Verreos and fashion blogger Jessica Sturdy. After spending her life designing and drawing shoes, however, she was frustrated with products that lack personality, creativity and color and began prototyping a collection of flats, sandals, mules, high heels and sneakers. She made her first pair of stilettos in the summer 2019 and launched her first capsule collection in the spring of 2021. Since the launch, her designs have been featured in Vogue Italy (2021) and on a number of prominent social media accounts. A native of Singapore, Yvonne has a Bachelor’s degree from National University of Singapore and an MA in Luxury & Fashion Management from Savannah College of Art & Design (SCAD). She lives in New York City with her husband, 77lb lab mutt Momo, and an enormous closet of shoes.

Okay, ladies… I need your opinion…I’ve been staring at these three shoes for what feels like forever, so now it’s your t...
08/27/2026

Okay, ladies… I need your opinion…

I’ve been staring at these three shoes for what feels like forever, so now it’s your turn to make the impossible choice.

If you could only take ONE pair home, which one would it be?

Three shoes. Three personalities. One very difficult decision.

So tell me… Bryant, Liberty, or Hudson? 👇

And the really exciting part?

They’re finally almost yours. ❤️

Presale opens September 10.



Bryant — Classic navy loafer or NYC attitude with coffee cup + pizza rhinestone patches? ☕🍕

Liberty — Gold + silver mule heels because Because sometimes more sparkle is exactly what you need.

Hudson — Black mesh, multicolored rhinestones, and definitely NOT your average fall boot.

08/26/2026

From my sewing table → NYC streets → the runway. 🪡👠✨

A little behind the scenes of getting my shoes ready for Style Across the Aisle.

Every pair starts with hours of hands-on work, a whole lot of love, and one very exciting destination. ❤️

So surreal seeing something I made with my own hands become part of a fashion show.

08/20/2026

Want to see what goes on behind the scenes of photographing a shoe collection? 👠✨

Follow me into the studio as we photograph my new collection!

From unpacking the shoes to getting every detail just right, there’s so much that goes into capturing them before they make their way to you.

You’ve already seen some of these styles—and now we’re getting one step closer to making them yours. ❤️

My new collection is finally coming soon!

Which style are you most excited to see? 👀

❤️

08/20/2026

Want to see what goes on behind the scenes of photographing a shoe collection? 👠✨

Follow me into the studio as we photograph my new collection!

From unpacking the shoes to getting every detail just right, there’s so much that goes into capturing them before they make their way to you.

You’ve already seen some of these styles—and now we’re getting one step closer to making them yours. ❤️

My new collection is finally coming soon!

Which style are you most excited to see?

07/22/2026

Brooklyn friends, come shop with me this Saturday!

I’m so excited to be part of the Brooklyn Pop-Up x Red Hook Summer Market this weekend! I’ll be bringing my colorful collection of comfortable, statement-making shoes—including my bestselling rhinestone mesh flats, floral heels, loafers, and more. The market features 60+ local makers, food, music, and a fun community atmosphere from 12–6 PM. L

If you’ve been curious about my shoes, this is the perfect opportunity to try them on, find your perfect fit, and say hello! I always love meeting everyone in person and sharing the story behind my brand.

📍 Dikeman Hook Studio
161 Dikeman St, Brooklyn, NY 11231
🗓️ Saturday, 7/25
⏰ 12:00 PM – 6:00 PM

Bring a friend, make a day of it in Red Hook, and support local small businesses. I can’t wait to see you!

❤️

07/21/2026

Did you know the floral details on these heels can be customized?

Whether you’re dressing up for a special event, heading on vacation, or styling them for a day in the city, I can customize the floral details to reflect your personal style.

Every pair features comfortable padded insoles to help support your feet, so you don’t have to choose between comfort and style.

✨ You can also shop this style at HEMLINE SAN ANTONIO or contact me to create your own custom pair.

Which floral design would you choose? 🌸🤍

07/20/2026

🌸 Did you know the floral details on these heels can be customized?

Whether you’re dressing up for a special event, heading on vacation, or styling them for a day in the city, I can customize the floral details to reflect your personal style.

And because beautiful shoes should feel as good as they look, every pair features comfortable padded insoles to support your feet throughout the day.

Every custom pair starts with a conversation. Let’s create something uniquely yours. 🤍✨

07/14/2026

Every custom bridal project begins with a conversation. 🤍

I recently had the pleasure of working with Sheena Lu , who wanted to customize a pair of Nike sneakers for her wedding day. She shared her ideas and inspiration photos with me, and together we transformed her vision into a one-of-a-kind pair made just for her.

One of my favorite parts of the process is collaborating with each bride. Throughout the customization, I share progress photos and welcome feedback along the way because I want every bride to truly love what she’ll be wearing on one of the most important days of her life.

It was such a joy to personally deliver her finished sneakers and see her excitement as she unboxed them and tried them on for the first time. Moments like these remind me why I love what I do.

Thank you, Sheena H, for entrusting me to bring your vision to life. Wishing you a lifetime of love and happiness! 🤍✨

If you’ve been dreaming of a custom pair for your wedding or a special occasion, I’d love to hear your ideas. Let’s create something uniquely yours.

A full circle moment - I’m so excited to share that my Mercer Mary-Janes will be available at Bazaar SCAD, my alma mater...
07/13/2026

A full circle moment - I’m so excited to share that my Mercer Mary-Janes will be available at Bazaar SCAD, my alma mater. So happy to be returning to the place where my fashion journey began.

15 years ago, I took a leap of faith.I walked away from a teaching career in Singapore that I had built over 16 years to...
07/10/2026

15 years ago, I took a leap of faith.

I walked away from a teaching career in Singapore that I had built over 16 years to pursue a dream I couldn’t ignore.

I arrived at SCAD with two suitcases, a lot of uncertainty, and a heart full of hope.

Those years challenged me in every way. I learned to create again, embraced being a student, and discovered that sometimes the scariest decisions lead to the most meaningful destinations.

After graduating, I moved to New York and spent years working in the fashion industry. Eventually, I found my true calling in shoemaking and launched Yvonne Liao Footwear—creating bold, comfortable shoes that celebrate women and bring joy with every step.

Today, I’m overwhelmed with gratitude to share that my collection is heading to BAZAAR by shopSCAD , SCAD’s luxury boutique.

Walking back onto the same campus where I once dreamed about my future—this time as a designer whose shoes will be on its shelves—is a full-circle moment I’ll never forget.

This milestone isn’t just mine. It’s a reminder that dreams don’t happen overnight. They’re built through courage, countless small steps, setbacks, perseverance, and the support of people who believe in you along the way.

To everyone who has encouraged me, bought a pair of shoes, shared my story, or simply cheered me on—thank you. You are part of this journey too. ❤️

If you’re standing at the edge of a big decision, wondering whether it’s worth taking the leap, I hope my story reminds you that it’s never too late to begin again.

Here’s to coming full circle. ✨

Address

4 East 60th Street
New York, NY
10022

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