Cornerstone Strategic Branding

03/06/2024

05/05/2021

Cheers to a good cause! Stella Artois has launched a new aluminum bottle, exclusively available at bars and restaurants, with a QR Code to the “Open For Good” campaign for patrons to further support their local eateries. The "Open For Good" campaign, comes after the yearlong struggle restaurants have gone through during the pandemic.

In partnership with the James Beard Foundation, Stella Artois' new aluminum bottle is exclusively available at bars and restaurants to help support local restaurants that have been impacted by the pandemic. 

05/05/2021

Santiago-based startup, Algramo, aims to drive the refill revolution & has worked with global consumer goods companies Unilever, Purin and Walmart.

04/29/2021

We are proud to announce that our work on SweeTARTS received a GDUSA Package Design Award this year!

Though SweeTARTS is a celebrated candy brand with an array of flavors and forms, consumers sometimes found it hard to spot it on shelf. CSB’s new SweeTARTS identity required a strong master brand to reflect the reality of a small shelf presence. We needed to connect packs and stand out in a very colorful world!

After an in-depth analysis of the category, we dug into the mind of our enthusiastic, go-getter target to understand the best way to create packaging that resonated with them. Based on our learnings, we explored brand hierarchy, logo impact and modernization, along with the most compelling way to show our unique forms like Ropes, Bites and Mini Chewy candy.

In testing, consumers found our new design highly attractive, clear, and highly differentiated at shelf. The winning design restores the SweeTARTS brand’s bold, iconic color split, amplifies the logo in 2 lines, and shows off SweeTARTS’ unique forms with tantalizing candy visuals.

Creative Director: Sarah Sansom
Art Director: Adam Garber
Designers: Jenny Slife & Anthony Masiello
Illustrator: David O’Neil
Group Account Director: Lorin Zarkin