Rheom Materials

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Change your impact, not your life 🌿

10/01/2026

👟 Introducing the future of biobased footwear.

Today, we’re stepping into the footwear industry

Shorai®Dura for footwear uppers, as shown in this prototype.

Benree™ for hard plastic components, like high-heel applications tested with Bared Footwear

“By providing an assortment of biobased materials, brands can change the system, not just a swatch of it.” - Zimri T. Hinshaw

Rheom is becoming a one-stop shop for footwear. Learn more at the link in bio.

09/24/2026

Did someone say new materials?

We had a chance to showcase our newest version of Shorai® at Texworld NYC & Apparel Sourcing NYC this summer. Can you spot it?

Stay tuned.. we have an exciting announcement coming soon 👀

09/10/2026

Next week The Shorai® Collection will be on display in NYC!

Rheom is a featured exhibitor in the Innovation Gallery at the Sustainable Design Impact Hub: Fashion × Deep Tech Edition.

Three items from The Shorai® Collection with Econock | Leather Accessories will be on display. Stay tuned.

📍 September 17 | Newlab, Brooklyn Navy Yard

09/03/2026

Rheom sat down with Specialty Fabrics Review to discuss “the next-generation of material providers”

Consumers can see through greenwashing claims, and this article featured five material innovators doing it right.

We’re honored to be featured alongside Uncaged Innovations, biofurworld, INNOVERA™, and KD Knit Corp.

Swipe to learn more about the shift. Full article link in bio.

08/25/2026

Here’s to 6 years of Rheom!

Last week our team got together at Puttery for an evening of celebration, mini golf and some friendly competition.

“Over the past six years, I have watched Rheom grow (literally) from kombucha samples, to scaled products. It has been a journey filled with highs, lows, and lots of elevator pitches. However, my favorite moment of any pitch is when I get to brag about our biggest asset: our team. We have some of the best engineers, scientists, designers, and business minds in the industry, and I’m immensely proud of what we have built together.” - Zimri T. Hinshaw, CEO & Founder

(Swipe to see Zimri exploring a new market: snowmobiles 🛷)

Thank you to every investor, partner, customer, collaborator, and friend that has supported Rheom over the years. Your support has helped create future-proof products like Shorai and Benree™ and fostered a community of like-minded people making the world better for future generations.

08/13/2026

The majority of clothing relies on petrochemicals, mainly polyester. But plastic hides in more than just the fabric itself.

From threads to trims, show up in places you’d never expect. Look for natural fibers and plastic-free alternatives, small swaps with a large impact.

At Rheom, we envision a petrochemical-free future that’s healthy for people and the planet. The first step is education. Follow along for more .

We want to know which brands are doing it right. Tag some down below.

07/29/2026

Did you know there is a National Marine Sanctuary located 100 miles off the coast of Texas?

It’s called the Flower Garden Banks, and it is home to over 300 species of fish, coral and marine life and is just one example of biodiversity being closer than you think.

Today is a day dedicated to preserving the natural environment by promoting biodiversity and conserving natural resources.

As one of Rheom’s core values, responsibility means more than transparency. It’s a holistic approach to our impact on the world, starting with creating biobased materials from renewable resources instead of petrochemicals.

Today we encourage you to ask yourself: what is one step I can take to help protect the biodiversity in my environment?

07/23/2026

A lot has happened since FFE and more is coming.

It’s been one month since Future Fabrics Expo and we’ve enjoyed reconnecting with everyone and exploring potential collaborations.

If you missed us at the show and want to learn more about Shorai®: Join the Shorai® Inner Circle!

Be the first to hear updates, get product news and more! Click the link in our bio.

(p.s. we have something exciting planned soon)

07/15/2026

Hello NYC!

In two weeks our materials will be on display at Texworld NYC & Apparel Sourcing NYC in the Innovation Hub.

Stop by the Javits Center to check out some new prototypes (hint: 👟), new materials, and a piece from our collection with Econock | Leather Accessories.

📅 July 29-31
📍 Javits Center | Innovation Hub

Check it out, we can’t wait to hear what you think 🪴

07/13/2026

What solutions are creating a healthy future for both people and the planet? 🌎

This is exactly what The Planetary Health Living Lab explored where Shorai™ and Benree™ were featured as future material solutions.

From lowering carbon impact to reducing microplastics, they show what happens when materials are designed for people and the planet at once.

Congrats for curating a show that sparked curiosity and inspired visitors.

Address

6501 Navigation Boulevard Ste E14
Houston, TX

Website

http://www.rheom.com/

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