Camila Oliveira da Silva

11/23/2022

Agile marketing includes a focus on frequent releases, deliberate experimentation, and a relentless commitment to customer satisfaction.

Agile marketing focuses on increased agility and flexibility. This increased flexiblity allows companies to adapt to evolving customer needs.

11/20/2022

The holidays are a great opportunity to connect with your clients, increase brand awareness, and attract new customers.
Customers are more likely to connect with a brand’s social media during the holiday season. According to Sprout Social, there will be an 18% increase in messages sent to businesses via social media.
Customers are also more likely to post about a gift they’ve received on social media. 
Businesses need to be prepared for the increase in traffic and engagement. Preparing a holiday season strategy by answering questions and engaging effectively will help your business connect with clients and provide a greater customer experience. 

Data source: https://sproutsocial.com/insights/holiday-retail-data/

11/18/2022

A brand purpose is the reason for it to exist beyond making money

It is the brand’s “why” for being relevant and the things they stand for. Simon Sinek uses the “why, how, what” brand strategy model to explain. The “why” is the brands purpose, and their ultimate motivation.
The “how” (mission) is the tactics, goals, and strategies the brands uses. It helps distinguish what sets brands apart from their competition. The “what” is the product or service sold by the brand. A brand’s purpose can touch every part of a business. It begins with your mission and beliefs, and can radiate through out the company culture. To summarize, in the words of Simon Sinek, “People don’t buy what you do; they buy why you do it”. You can find more information in the article https://medium.com/caratlane-insider/brand-purpose-what-is-it-and-why-should-we-care-d31e230e6ab3 - By Rowena Fernandes

11/15/2022

Important tips on how to build your brand! It is important to empathize and understand your customer in order to create a brand that resonates and solves their problems.

11/09/2022

The buyer’s journey is the steps that a customer takes when making a purchasing decision. It is important to understand each step the customer takes to complete a purchase, from their pain to the purchase decision. Companies that understand their customer and their journey are able to reach them at each step of the journey.

When you go to the doctor, you almost never get a prescription just by telling him what hurts. Not even on tv. Well, if you did, the…