Presciant

Presciant Presciant helps companies unleash the power of their brands to drive revenue, increase profit and sustain competitive advantage.

Transform your company’s financial future using the power of brands to deliver Alpha, the financial edge every company needs. Brand consulting that drives business results.

Winning in the marketplace depends on brand differentiation. It is the single factor that most determines success--and i...
11/07/2024

Winning in the marketplace depends on brand differentiation. It is the single factor that most determines success--and is how Dr Pepper had beaten Pepsi.

Brand differentiation matters more today than ever. Brand differentiation is why Dr. Pepper has inched past Pepsi for the #2 spot.

Can a return to the essence of the brand turn Starbucks around?
09/11/2024

Can a return to the essence of the brand turn Starbucks around?

The Starbucks sales slump is the latest example of what can happen if a company strays from what its brand stands for.

08/13/2024

Marketing needs a seat in every corporate board room

Dr. Joanna Seddon’s talk for the International Trademark Association’s “Brand & New” podcast is worth a listen to hear a...
07/17/2024

Dr. Joanna Seddon’s talk for the International Trademark Association’s “Brand & New” podcast is worth a listen to hear about brands being business growth drivers.

Please enjoy Dr. Joanna Seddon's brands podcast “Women Leaders Series,” with the International Trademark Association.

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New York, NY
10128

Opening Hours

Monday 6am - 12am
Tuesday 6am - 12am
Wednesday 6am - 12am
Thursday 6am - 12am
Friday 6am - 12am
Saturday 6am - 12am
Sunday 6am - 12am

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