Evoke Strategies

08/10/2025

If you want to keep up with our (admittedly slow) progress with Incremental Branding, check out the website. You can also subscribe for updates.

Incremental Branding by Darcy Ann Flanders & Steven Skyles-Mulligan. How to create the brand you want, with the budget you have, one step at a time.

03/06/2025

Everything starts somewhere. In the introduction to Chapter 1 of Incremental Branding, we offer a rapid-fire overview of some historical contributors to the evolution of branding. If you have a favorite historical branding-related anecdote, we’d love to hear it. © Steven Skyles-Mulligan and Darcy Ann Flanders. All rights reserved.

02/18/2025

They say a picture is worth 1000 words. One of the topics Darcy Ann Flanders and I will cover in Incremental Branding is how to figure out which 1000 words you want your images to be worth. Let us know what comes to mind when you look at our cover image (created by the great team at BaselineGroupNY). © Steven Skyles-Mulligan and Darcy Ann Flanders. All rights reserved.

02/05/2025

Ever wonder what really goes into building a brand? Is there a right or wrong order? What do you really need right away vs what can you create later? How do you get the most from your limited time and money? Over the next year, of and I will break it down in digestible bits as we share what we’ve learned in our collective 50+ years of working with brands. When we’re all done, our book, Incremental Branding: How to Build the Brand You Want with the Budget You Have will be complete. We’re excited to have you join us on this journey. © Steven Skyles-Mulligan and Darcy Ann Flanders. All rights reserved.

03/01/2019

Another fun and informative collaboration with one of Evoke's clients.

On September 1, 2018, Anthony T. Simari, Esq., joined Holm & O’Hara LLP as a partner in our real estate group focusing on multi-family properties. Anthony is a seasoned professional; in each of the last five years, he has closed transactions for properties collectively valued at more than $200,000,000. After his first six months with the firm, we had a conversation about some of the most important—and interesting—aspects of his work. Link: https://bit.ly/2EDd4ag.

06/05/2018

More useful news from another Evoke client. http://akmcpa.com/travel-and-entertainment/

05/15/2018

Working with our clients, we get to meet the most interesting people. Terry Gross' job is perfectly safe, but this was a fun and informative interview.

Altman Ruling Offers Clarity & Opportunity for NYC Real Estate Investors: April 26, 2018, New York State’s highest court unanimously ruled in a case that created significant uncertainty for owners & tenants of many multifamily buildings in NYC since 2014. https://bit.ly/2rIjNYJ

05/10/2018

Another Evoke client doing something surprising and amazing.

Leaders from around the country are gathered today at Leadership Connections National Conference to think about the 5 Commitments of Optimistic Leadership. Click here to learn more about the Commitments: https://leadingforchildren.org/what-we-believe/

04/25/2018

One of our clients' ad campaigns...

07/18/2017

Evoke client Beacon College does some amazing work to help students who learn differently create fulfilling lives and bright futures for themselves.

College is hard. But for students with disabilities, there's an added challenge: learning how to take care of themselves in an able-bodied society.