06/23/2024
Sometimes I miss my old job. In 2000, I started a company in NYC called Ministry of Culture, or MoC, offering market research in the form of short documentaries. My pitch was that we helped companies understand trends in the culture at large and how they could remain relevant to what was happening in the world.
I'd learned a thing or two about segment production and doing voiceovers from my stint as a host on Edge of the Wedge back in the 80s, and to my surprise MoC took off. Over the next two decades my small but awesome team and I worked with brands ranging from Nike to Toyota, Google and Microsoft.
This little outtake was from an early project we shot around 2002 for American Express that set out to analyse the ways corporate sponsorship benefits a company's bottom line. At the time Amex was reassessing their role as founding sponsor of the TriBeca Film Festival and I'd like to think we helped them stay the course.
I'd met Malcolm at a gallery opening and he agreed to participate for $1000 cash. My original (OG!) videographer Yang Miller, who I still love dearly, shot & edited this snippet, in which you can see me conducting the interview in my tiny East Village living room / office at round 01:15.
Way back in 2004 we convinced Amex to let us include Malcolm McLaren, self-described creator of the S*x Pistols, in a project we did for them about "The Currency…