heyslight

06/25/2021

06/24/2021

One of the hardest parts for me when I was first starting out was initiating collaborations and getting others excited about an idea or project I had in mind. ⁠⠀
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Our first blog post is up! Give it a read to learn how to navigate and build a solid team for your next project ! Link in our bio!

06/06/2021

One thing that holds so many back from seeing their vision play into full fruition, is a lack mindset. And if you watch your thoughts closely you’d be surprised how often was slip into these patterns of blocking our blessings !

A huge part of running a business/brand falls back on your MINDSET 🧠…I kind you not, it’s all how you views things and situations. Becoming solution minded. Surrounding yourself with people with the same energy and mind set. Expenses become investments. Competition becomes collaboration. L’s turn into Lessons….so on and so forth.

So here are a few affirmations to get your week started ✨

05/12/2021

[ ] ohhh the ideas that would the team would cook up from this comfy conversation pit 💭. cc: ⁠
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05/09/2021

working on a really fun project 👀

05/05/2021

[ ] Can we be real with ya'll for a second? Trust, this is a safe space. ⁠⠀
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You ever feel like you finally narrowed down your brand identity/strategy ? And then you start scrolling on the gram and you see other brands doing something completely different and making a profit off it. ⁠⠀
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Now you're doubting your who plan and feeling anxious because you feel like you should be doing what they're doing. Selling something different or offering more. You find yourself just sitting in this orb of confusion because you feel like you need to rebrand a brand that you haven't even launched yet ! 😩 Just having a whole wtf moment, so you decide to just go take a nap instead lol⁠⠀
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Today we wanted to touch on the topic of remaining and consistent when it comes to creating your brand strategy and developing your brand identity. ⁠⠀
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We've found that many starts ups struggle with getting their brand up and rolling, because they aren't clear and confident on what it is they are building a brand around. This is what leads to all the second guessing when you peep what others are doing. It seems successful for them so you feel like that's what you should be doing also. So you start piling on those offers on top of yours, or even worse, replacing your original golden ideas with those offers in an attempt to keep up. So that is the first step, know and be clear what it is you are building and stick to it and build on that! ⁠⠀
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Moving on from there it is so important to just ! Don't let your plate get cold watching what others are doing. Yes, it's important to stay in the loop with things but make sure you're looking to others for inspo and not so much comparison.⁠⠀
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It is so important to stand behind and be consistent with what you introduce to your audience. The more you keep switching things up the more confusion you are causing, which will lead to them throwing up the deuces on you ✌🏽 with no promise that they'll ever return. ⁠Don't do your peoples like that. ⁠⠀
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DO YOU to the best of your ability, and trust that you're tribe will stick by you!

05/03/2021

Nah, for real, be honest. Idk if anyone has told you, but none of this sh*t works if your mental health isn’t up to par.

So here are some tips on how to maintain a full cup so you can show up fully for your business:

1. Develop a routine and stay consistent with it.
- develope a morning/night routine. Stretch. Exercise. Journal. Move your body. Eat a full meal. Read. Meditate. Do it in whatever order works best for you. Just make sure you are consistent with it.

2. Avoid comparing yourself to others
- I mean like, for what? You’re doing you, they’re doing them. The math is not mathing when you start comparing and competing with anyone other than yourself.

3. Do Less
-believe it or not baby steps are still steps. As a business owner & entrepreneur, it is common to want to do all the things all the time, but frankly, that’s just going to lead to a faster burnout, more stress, unmet expectations, & an unhappy outlook on the business as a whole. Doing less allows us to do more. The less you are juggling in the air, the more you are focusing on one task and making the most of it.

4. Lean on your community and ask for help!
- you can not do it all yourself. Point blank. Period. Ask for help in areas weak in. Seek advice. Let go of the idea that you have to do it all on your own.

5. Connect with Others – Your relationships with family, friends, and work colleagues can play a significant role in your wellbeing. Try not to work so hard that you isolate yourself from these connections. Be fully present when in the company of loved ones. Even if you can’t meet up, you can still take a break to give them a call or text.

6. Set aside some Me time
-your work is NOT your life. Make sure you are taking time to check in with yourself and doing things that fulfill you.

7. Set your hours and stick to them.
-set your business hours and dedicate those hours to giving your full focus and dedication. When that time is up go about living and experiencing life outside of your business.

04/29/2021

Because marketing is not something that happens over night and one HUGE turn off is tossing a product or service into the lap of your audience and preaching . ⁠
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It really is about transparency, connection and operating organically. ⁠
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I know, I know, "But Slight, how??" ⁠
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We got ya'll, here are a few ways to position your brand to attract and not chase. ⁠
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1. Create and put it out to the world.⁠
Your work is your greatest marketing tool.⁠
People may ignore what you say, but they’ll pay attention to what you do.⁠
The more you make, the higher its quality, and the more willing you are to share it with the world, the more people will discover and spread the word about you.⁠
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2. Help people.⁠
Be known for being generous.⁠
Not only is it the right thing to do, but it will get you noticed by the people you help and the people they know.⁠
Selfish doesn’t spread and it's not cute. ⁠
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3. Overdeliver.⁠
An adequate job doesn’t get talked about.⁠
Nobody tells anybody else about the person who did a “good enough” job on work they hired them to do.⁠
To get noticed, you must exceed expectations — not simply live up to them.⁠
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4. Respond to everyone who reaches out.⁠
You don’t have to have an answer to every question you get asked and you don’t have to agree to every request you receive.⁠
But you do to have to respond to them.⁠
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5. Share what you learn.⁠
That thing you learned today? There are millions of people who haven’t learned it yet, but would love to.⁠
When you share your journey, it makes people want to come along for the ride.⁠⁠⁠⁠⁠

04/29/2021

Because marketing is not something that happens over night and one HUGE turn off is tossing a product or service into the lap of your audience and preaching . ⁠⠀
⁠⠀
It really is about transparency, connection and operating organically. ⁠⠀
⁠⠀
I know, I know, "But Slight, how??" ⁠⠀
⁠⠀
We got ya'll, here are a few ways to position of attraction and the chase. ⁠⠀
⁠⠀
1. Create and put it out to the world.⁠⠀
Your work is your greatest marketing tool.⁠⠀
People may ignore what you say, but they’ll pay attention to what you do.⁠⠀
The more you make, the higher its quality, and the more willing you are to share it with the world, the more people will discover and spread the word about you.⁠⠀
⁠⠀
2. Help people.⁠⠀
Be known for being generous.⁠⠀
Not only is it the right thing to do, but it will get you noticed by the people you help and the people they know.⁠⠀
Selfish doesn’t spread and it's not cute. ⁠⠀
⁠⠀
3. Overdeliver.⁠⠀
An adequate job doesn’t get talked about.⁠⠀
Nobody tells anybody else about the person who did a “good enough” job on work they hired them to do.⁠⠀
To get noticed, you must exceed expectations — not simply live up to them.⁠⠀
⁠⠀
4. Respond to everyone who reaches out.⁠⠀
You don’t have to have an answer to every question you get asked and you don’t have to agree to every request you receive.⁠⠀
But you do to have to respond to them.⁠⠀
⁠⠀
5. Share what you learn.⁠⠀
That thing you learned today? There are millions of people who haven’t learned it yet, but would love to.⁠⠀
When you share your journey, it makes people want to come along for the ride.⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀

04/27/2021

[ ] Here is our recent work for one of our very own . This color palette was carefully chosen to represent the aura of a Ta**us, because what better way to bring in the season with greeny earth tones and the warmth of burnt orange. ⁠⠀
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If YOU are the face of your brand, content is 🔑 . Our are specifically directed to grant you the content you need to to visually communicate your brand to your audience. ⁠⠀
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Swipe left to see the process. ⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀

04/25/2021

I know that's right! 😎⁠⠀

04/23/2021

[ ]: new going up on a friday! We are in the process of planning a for one of our curent clients who is graduating with her Masters Degree in Clinical Art Therapy. Mental health profession. We pivoted into an outdoor setting with an artistic aesthetic looking to use a soft color palette starting with this moodboard to kick offvisual identity of the photoshoot. ⠀⠀⠀⠀⠀⠀⠀⠀⁠⠀
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