All You Need Method

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All You Need Method

The 7-Step Method every small business needs to build a lasting brand. Take our online course.

04/23/2026

If you’re a small business owner, designer, artist, expert, founder, or content creator...your days are full.

You’re in client projects, creating, posting, packing orders, answering emails, and it’s really hard to think ahead when you’re just trying to keep up.

We hear this all the time! But even 30 minutes of intentional planning can shift everything.

That’s why we created our Small Business Planner:

→ Get clear on your goals and dream opportunities
→ Map out priorities and key dates month by month
→ Know what to focus on and when

And if you’re looking for support sticking to your plan, that’s what we build on inside our Membership: accountability, structure, and community.

Start here. Comment “planner” and we’ll send you a copy 💙

04/21/2026

🌱 These are a few of our April priorities ✔️

Comment "IG" and we’ll send you a link to our free monthly Substack which includes an Instagram Refresh Guide.

03/26/2026

Up-and-coming interior designers: if you’re ready to grow your business through PR opportunities this year, this is for you.

Interior Design PR Week starts April 7, and this is your chance to connect directly with the editors and designers shaping the industry.

Inside this virtual event series, you’ll get:

– Real conversations with top editors on what they’re actually looking for right now

– Insight from designers who have built their businesses through press, partnerships, book deals, store openings and more

– A hands-on PR workshop to refine your materials, build your media list, and start pitching

– Live Q&As where you can ask your specific questions

– The opportunity to connect with other designers at a similar stage

Plus all sessions are recorded for lifetime access.

This is designed to be approachable, actionable, and tailored to up-and-coming designers.

We’re keeping the group intentionally small.

Comment “DESIGN” and we'll send you the full details + itinerary!

💙 Kathryn & Carla

03/13/2026

This 👏 Lineup 👏
Our first virtual Group Cohort is for up-and-coming designers who want to pitch projects to leading home publications and grow their business through PR opportunities. Join us for a series of Q&As, workshops, and panel discussions with and more!

Over intimate Zoom sessions (limited seats only) we’ll dive into topics including:

- How to pitch projects to leading home publications

- How to secure digital & podcast features

- How to show up on social media

- How to strengthen your brand and grow your business through PR opportunities

Each conversation and panel will include a moderated Q&A followed by an open forum where you will have the opportunity to network and ask your own questions.

Comment "Design" and we'll send you all the details! - Carla & Kathryn

03/11/2026

We're so excited to announce Group Cohorts to support you in your business journey! 🙌 These are small, industry-specific programs designed to give you direct access to editors, designers, and leaders in your field. First up, is our Interior Design PR Week (April 7–14), a virtual, limited-seat program featuring live Q&As and conversations with guest editors and designers including:

Alison Kenworthy, Founder of

Alyssa Longobucco, Contributing Editor at

Eugenia Santiesteban Soto, Style Director at

Kelli Lamb, Principal and Editorial Director of

Michelle Adams, designer and co-founder of

Rachael Burrow Rummel, Style & Market Director of

and more!

This is an opportunity to ask your PR questions, learn directly from design editors, and network with others in the design industry. Comment “Design” and we’ll send you more details + the full itinerary!

💙Carla & Kathryn

03/06/2026

Spring is officially here 🌷and it’s the perfect time to share what you are focusing on this season through your content, partnerships, and pitches.

Want a few spring content and pitch ideas to get started? Comment “SPRING” below and we’ll send them your way. 🌿📩

03/03/2026

Map out your spring content calendar with these ideas! 🌷 You can also use these themes to inspire pitch angles for short lead outlets (online publications) as well as content collaboration ideas to pitch to brand partners if you're a content creator.

When creating content, think about what your customers/followers most need this time of year and how your brand fits into real moments happening over the next few months:

Al fresco entertaining and outdoors - hosting tips, table settings, recipes, what to wear, what to bring, refreshing your outdoor space, gardening, seasonal produce

Mother’s Day & graduation - meaningful gifts, traditions, personal essays

Spring travel - destination guides, packing lists, road trip essentials, hotel roundups

Fresh starts - creative resets, business planning, wellness habits, design refreshes

For more spring content ideas, comment "Spring" and we'll send some your way!
~C&K

02/20/2026

24 hours in the city where it all began! Some things haven't changed after 15 years of working together -- we're still having work lunches at (IYKYK).

For those of you who are new here, hi and welcome! We’re Carla and Kathryn, PR and brand strategy consultants. We met over a decade ago when Kathryn joined Carla’s NYC-based PR agency, CMN PR. Since then, we’ve worked with some of the most recognizable brands out there - Gap, Spindrift, and Williams Sonoma Inc., to name a few - as well as dozens of startups and solopreneurs across lifestyle, wellness, fashion, design, tech, and business. What we’re really passionate about is working alongside small business owners like you.

We know firsthand how exciting (and overwhelming) building a business can be. That’s why we created the All You Need Membership, a supportive community for up-and-coming lifestyle brands, interior designers, artists, creators, influencers, experts and small business owners across fashion, food, style, nutrition, wellness, design, art, personal finance, real estate, and more.

We teach you all you need to know about PR, marketing, and brand strategy, and tell you where to focus each month, so you can confidently move your business forward without always second guessing yourself.

We'd love to have you join us inside the Membership when doors open again. To be the first to know, comment "membership" below and we'll send you the details!

💙Carla & Kathryn

02/13/2026

Your February small business checklist 💙 January is all about planning and February is about moving things forward. Save this and come back to it ❣️

01/06/2026

Here's your January Checklist, which you might want to jump into now or save for later depending on how your first week back is going. 😅 Our 2026 Small Business Planner is the perfect tool to help you get into a planning mindset. Comment "planner" and we'll send it your way. 💙 C&K

01/02/2026

💙 OUR 2026 MEMBERSHIP DOORS ARE OPEN 💙

Happy New Year!! We'd love to help you make 2026 your most successful year yet and work with you inside of our private membership for small business owners, creators, artists, designers, founders, and experts.

If you’re constantly feeling limited on time and wondering what to do to move your business forward, asking questions like Am I doing the right things? Should I be focusing on this instead? Why does this all feel so hard to keep up with?

This is exactly who we built the All You Need Membership for, those of you who need:

– gut checks
– clear direction
– someone to say, “Focus here this month"
– actionable steps that actually feel doable

Inside the Membership we guide you month by month on exactly what to focus on to grow your business through PR, content, partnerships, and collaborations, so you can remove the overwhelm or guesswork.

Doors close 1/6 and won’t reopen until June.

Comment MEMBERSHIP and we’ll send you the details!

💙 Carla & Kathryn

Address

New York, NY

Website

https://all-you-need-method.mykajabi.com/all-you-need-method-starter-kit

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