Vix Reitano

04/02/2024

It takes a village.

I’ve always known this but I didn’t *really* get what it meant.

I’ve always felt connected to mamas but I also felt disconnected — like I didn’t have a right to empathize with this tribe until I stepped into the ring myself.

After spending 9 months in the ring, I can tell you that my appreciation for moms and the work they do has only grown.

Grateful to be part of the community and beyond appreciative of this gorgeous gift from the Mama behind .

Some of my most favorite brands — well, the brilliant women behind the brands — are part of Mysha and it’s no coincidence — motherhood is only ONE of the many hats women wear and as I get read to add it to mine, I can’t wait to share the space with more incredible women, too.

Will report on how my little likes these products — I can tell you they are GORGEOUS, intentional and have a vibe of love infused in every aspect.

02/02/2024

Do you want to learn how to use in your business?

You’re not alone!

Yesterday I held a workshop for mom founders in my community to help them understand the basics of the platform, learn how to read the metrics that matter for THEIR brand goals and take a little time to consider how Paid Ads fit into their overall business strategy.

Anyone can run ads, but not everyone should.
Founders, CEOs and Corporate Leaders need to understand how ads work, but don’t (always) need to be in the weeds.

Every business needs a strong partner to help guide and explain what makes ads work and, truly, what types of marketing tactics are right for their business.

I’ve trained my team on ALL THE THINGS I’ve learned in my 15+ year career of consulting, working in house and my 9 years as an entrepreneur.

It’s wild to think I will be celebrating 10 years of business when my daughter celebrates her first year of life. I built my business to create a life on my terms — and all of my frameworks and strategies allow our clients to do just that — take time back for the things that they value…for the places where they find joy.

If this sounds like something you and your team needs, let’s talk. I’ve got a waitlist right now but I can’t wait to talk to you to learn more about how we might be able to help you grow on your own terms too.

18/01/2024

Whether you’re using , buying billboards, running short spots on Hulu or sending out printed postcards, is one of the best things you can do to grow your business.

And the most important part of any ? RETENTION. Retainer existing customers is essential to growth because it allows you to focus on delivering great service while scaling.

And if you’re having trouble with retention? You need to focus on and , not .

This applies to ALL business types and niches — and can be used to help you with retention too. Wanna learn how? DM me.

03/12/2023

I am terrible at surprises. I keep secrets like a vault but surprises? Pssh. I can't do it!

In true Vix fashion, I am birthing two big projects in 2024. The first, a sales extension to the award-winning advertising and marketing consulting agency I've been running since my late 20s.

The second, a baby girl, in March.

The second will have her own story and time but first, let's talk sales!!

I L O V E Sales. I love the thrill of selling, of helping my lead find the perfect solution for them because, when I am selling myself and my team, I know they will get the results I promise.

When we are selling our clients' services and products through marketing and advertising we only have so many ways and so many places where we can talk them up!

Enter a sales arm to the consulting firm that I will always call my first baby.

If you want in on the pilot -- which we opened to clients this month -- DM me. We have 2 spots for new clients to add this POWERFUL service on to their marketing campaign management packages and I can't wait to share the results from our beta launch plus who we're partnering to make this a reality, soon.

(Ok so maybe I can keep SOME secrets... but only the fun ones)

02/12/2023

Converting over 1200 leads in four weeks isn't easy -- and getting 35% of them to double-opt-in is near impossible... but this is a real case study from work my team and I did with a client recently.

Over the past 15 years, I have more case study stats than I can fit in one post -- the common thread among all of them?

Storytelling that Sells.

My first-ever tag line -- even before I took the leap into entrepreneurship full-time -- Storytelling that Sells is all about what marketing is at its core.

It is the act of nurturing a prospect into a viable sales opportunity. It is the act of telling YOUR story in a way that speaks to the individual who IS the actual prospect.

it is about infusing the humanity of your vision, your corporate team, your entrepreneurial dream into the story your newest fan is being told.

And it is a process that has to be done over and over again into infinity in order to truly make a difference.

Ready to see that process in action? I've got some space for this month and next - we'll go over your marketing content, your voice and tone and your delivery tools to make sure you're in the best possible place for 2024 and beyond - let's talk!

01/12/2023

Acquistion. I talk about this A LOT.

What does it mean to acquire something? It means to be aware of something. To be aware of your need for a specific thing.

To bring (AKA acquire) it into your world because it has meaning to you at this moment in time.

That is the Top of the Funnel in Marketing. And it is often achieved through a combination of advertising (aka paid campaigns) and marketing (aka posts like this).

The most important thing about advertising? It is all about the attraction and the REASON why you are different from the rest in a way that makes sense to YOUR ideal client or customer.

After that? You've got to put your money where your mouth is and show them that you are all you described and so much more.

Ready to get a fresh perspective on your advertising and marketing campaigns? I've got space in my calendar for a few more audits in December and January before my Maternity Leave and my team is ready to execute throughout my time away.

We're here to help YOU make 2024 your year -- whatever that means to you, your team and the small slice of the world you make go round.

30/11/2023

Is your website ADA compliant?

If not? Why not? Things to consider as you gift yourself a fresh perspective on your business and brand this holiday season.

07/10/2023

05/10/2023

Think it's too late to launch an effective before the holiday?

Think again!

One of our newest clients -- a 1-year-old, US-based beauty brand -- launched their first Facebook/Meta Ad Campaign with us on Monday at 2pm ET.

As of today, they have 234 new leads (name, email and phone number) with a double-opt-in rate for their email list of 29.05% (the industry average is JUST 12%!).

Best of all?

Their ad spend to date (2 days into their launch campaign) is just $64.80.

And they've already sold $263.50 in products from NEW customers.

Ready to see results? Let's talk -- message me to schedule a Discovery Call today.

We only have space for 3 more clients to launch holiday campaigns and I can't wait to help more small- and medium-sized businesses MAKE AN IMPACT!

18/09/2023

The hardest secret I’ve had to keep — but the best one I’ve ever kept!

I’m thrilled to share that me and are expecting a BABY this spring. Our first.

Pregnancy is a wild and weird journey — I’m so thankful to be able to share my story now as I started this story in 2017 when I froze my eggs. (More to come but this baby isn’t one of those frozen eggs although we did make embryos this summer too!)

I’ve been planning a family for as long as I can remember — I never played “house,” I play “taking my baby to work” — and when I started my marketing and advertising consulting firm in 2015 (at the ripe old age of 27!?!), I started it to create the family I am currently cooking!

Jokes aside — I built my business with the idea of balance in my head and while I didn’t always get it right for myself, I’ve helped hundreds of parents in large corporations and small businesses find innovative ways to get time back for the things that really matter. And I can’t wait to (truly) put those systems and strategies in place for myself in days, weeks and months to come.

In 2021, when my grandma died, I made the decision to design my life in a way that made sense for my heart’s greatest desire. That led to me calling in my partner and boyfriend, and with that SO MUCH EXPANSION. As a human and a professional.

I hope you’ll enjoy the next installment of my professional journey — as a mother to be and, this spring, as a mother, and I promise to, as always, give you the good, the bad and the ugly.

Because even the ugly truth is good when you’re building a LIFE — a family, a business, a relationship, a personal sense of self — you love.

31/07/2023

🎉I’m so excited to be one of the Speakers on the List Building Secrets With A.I., hosted by Veronica Arboleda, and I would like you to personally be a part of this experience too!

🌟 Join us for FREE and learn from 12 speakers who will share their insider strategies on leveraging A.I. to build a highly targeted client list. 🤝 Secure your complimentary ticket now: https://www.listbuildingsecretswithai.com/?fpr=vix42