PRFocused

PRFocused Yolanda M. Finley knows new and traditional media. She works with small and mid-size companies to develop winning communications and marketing strategies.

Yolanda has worked alongside some of the most creative and talented public relations and marketing professionals. She got her start in the business at WRKS (KISS) radio in New York as an assistant to legendary news man, the late Bob Slade and public affairs maven Milta McLean Dennis. Yolanda spent time at a New York advertising agency for the one of the industry's giants the late Frank Mingo. She

was recruited twice by the Department of Commerce where she handled media relations for the decennial census. She has held marketing and pr positions in hospitals and health care organizations, including the RWJ Barnabas Health Care System, and Johnson & Johnson. Yolanda has also done consulting work for small businesses, local municipalities and has served as a public information officer for a busy urban municipality. Yolanda believes that when you want to get the public's attention, you have to be engaging, open to hearing what your consumers and customers are saying.

02/02/2022

January 2022, it's a wrap!
What's on your plate to accomplish for the remainder of Q1?

Plan ahead for success.

Do you know the grammar rules on when to capitalize job titles? This post from small biz simplifies:
04/15/2021

Do you know the grammar rules on when to capitalize job titles? This post from small biz simplifies:

In the war over proper grammar, one of the biggest minefields writers must navigate is when to capitalize a person’s title. For PR and marketing professionals, there’s no way to avoid title capitalization drama. Press releases, blog posts, media rooms and email pitches often include references t...

Check out this blog on enhancing your   audio/video.
04/13/2021

Check out this blog on enhancing your audio/video.

Here are some of our favorite features to help you elevate your Zoom meeting and help you create the audio and video experience you want.

When you want to find out more about a business or organization, there's a couple steps that most people follow: You'll ...
03/17/2021

When you want to find out more about a business or organization, there's a couple steps that most people follow: You'll likely begin your search with the website or your preferred browser, i.e. Google.

So what about your own brand? If you're looking to increase the traffic and leads for your business, check out these tips on from ahrefs Sam Oh:

New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.Subscribe ► https://www.youtube.co...

Use keyword search with Google Adwords as your window to consumers :
03/09/2021

Use keyword search with Google Adwords as your window to consumers :

Google Pay Per Click or PPC advertising with AdWords is a popular form of online advertising for small businesses. This is how to get the most out of it.

You can't please everyone and don't try. However, I normally give people the benefit of the doubt esp. when experiences ...
02/27/2021

You can't please everyone and don't try. However, I normally give people the benefit of the doubt esp. when experiences are shared online about a brand or service. Yes, be willing to listen, even if the language being used is colorful.

Still, here are some recommendations on managing your engagement with seemingly impossible people.

What are social media trolls? They’re people who deliberately provoke others online. By saying inflammatory and offensive things. They live to make people upset and angry.

For your virtual calls, here's a checklist to troubleshoot why your audio may not be working. Thank you Nerdschalk!
02/23/2021

For your virtual calls, here's a checklist to troubleshoot why your audio may not be working. Thank you Nerdschalk!

Any service that’s available online has its own set of issues and Microsoft Teams is no exception. The collaboration tool has seen significant growth in its user base amid the COVID-19 pandemic but at the same time, has also seen a handful of issues that might affect your remote working experience...

Here's why public relations professionals are essential to business:
02/10/2021

Here's why public relations professionals are essential to business:

The Importance of Public Relations in the Business Industry Because Public relations is delivering the right message to the right people at the right place, which creates a stronger brand reputation. In order to help clients to achieve a stronger brand reputation, the PR agencies work alongside with...

01/02/2021

Wishing you and your brand tremendous success in the new year!

More grammar talk, what's the difference between...
12/21/2020

More grammar talk, what's the difference between...

You can say that a book is entitled “so and so,” but to say that it’s titled might be a more elegant and middle-of-the-road solution.

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