Marcella Gonzales

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Marcella Gonzales

Hablemos del Futuro del Trabajo en Latam. Construyamos juntos el Futuro del Trabajo.

¿Aún no me conoces?

Te dejo mi linkedin para conectar -> https://bit.ly/LinkedinMarcellaGonzales

05/28/2026

We are incredibly proud! 🎉 has been selected for "The Best 100 by Latino Tech Week 2026". 🎉

This is the first-ever unified mapping of the 100 best early-stage startups led by Latinos (50 from LatAm and 50 from the US), selected from hundreds of applications by top VC firms across the ecosystem.

This recognition validates our mission:

In today's environment, the lack of soft skills is the biggest obstacle to professional success. The data is clear: the lack of these skills is the main cause in 89% of job failure cases. For 92% of recruiters, soft skills carry equal or greater weight than technical skills.

We tackle this crisis by guaranteeing a real transformation through scientific evidence and real case studies. Instead of static theory, we implement an ecosystem of live AI avatars that provide instant feedback.

We develop custom solutions focused on the B2B market for organizations to strengthen their teams' critical thinking, collaboration, creativity, and communication. Our platform ensures that simulation training smoothly translates into tangible daily professional tasks.

A special thank you to our entire team and the companies that trust Soft Agents.

Thanks to Latino Tech Week, Andres, Rafael Barroso, Colectivo NYC and Cooley LLP for this immense honor.

05/25/2026

What would happen if we could measure, enhance, and scale soft skills with the same precision we apply to technical performance?

Today, that question has evolved into something tangible:

Standing here in Kendall Square—the "Most Innovative Square Mile on the Planet"—reminds me that true innovation isn't just about code or algorithms; it's about people.

It’s about how we connect, how we lead, and how we adapt our behavior to shape the future of work.

We are thrilled to be part of this year's Boston Tech Week thanks to . It is the perfect stage to continue connecting with those who, like us, are determined to move the needle and change the world.

We want to surround ourselves with visionary founders, academic pioneers, and investors who understand that the human factor is, and will always be, our greatest competitive advantage.

I want to take a moment to express my deep gratitude to everyone who showed interest in our launch event. We are absolutely blown away!

Date: May 27th, 8:00am ET
Where: Boston / Cambridge Area
RSVP : https://lnkd.in/dMBv6xHH

What part of the intersection between AI and human behavior excites you the most? I’d love to hear your thoughts in the comments. 👇

See you in a few days!

Founders TechLeadership BosTechWeek

05/19/2026

Hay algo que nadie te dice cuando pasas a liderar equipos: No es un tema de experiencia.

Es un tema de cómo piensas… cuando las cosas no salen como esperabas.

Porque en los momentos de presión es donde se ve la diferencia:
El gerente empuja.
El líder entiende.

El gerente reacciona.
El líder estructura.

El gerente busca avanzar.
El líder desarrolla al equipo para que avance sin él.

Y eso no es intuición.
Son habilidades que se pueden observar, medir y trabajar.
Si te viste en alguno de estos escenarios, no es casualidad.
Es el punto de partida.

Si quieres empezar a liderar de forma más estratégica, escríbeme.

05/03/2026

What happens when you combine over 10 years of strategic talent acquisition experience with advanced research in Industrial-Organizational Psychology from Harvard?

Soft Agents is born 🎉 .

At our official launch during Boston Tech Week 2026 , we aren't just showcasing another solution; we are presenting a validated methodology designed to bridge the critical skill gaps I have witnessed throughout a decade in the recruitment sector.

The Relevant Data: We are moving away from generic coaching to a purely evidence-based approach.

The Impact: By using scientific data and validated psychometric assessments, we provide the scalability and precision required by B2B corporate clients.

The Roots: Our platform is proudly incubated at the Harvard Innovation Labs, ensuring that every tool we build is grounded in academic rigor.

If you are in Boston that week, I invite you to join us and discover how we are turning behavioral science into a competitive advantage for the global workforce.

Date: May 27th, 8:30am ET
Where: Boston / Cambridge Area
RSVP : https://lnkd.in/dMBv6xHH

04/22/2026

Boston Tech Week, here we come!! 🚀🔥

Countless hours of building, iterating, and late-night testing have all led to this moment! I am incredibly excited to announce that is officially launching during BostonTechWeek!

This photo captures a typical "behind the scenes" moment at the . I’m usually right here—headphones on, caffeine ready—putting the final touches on our specialized AI agents, Yashay and Criker.

At Soft Agents, we are on a mission to scale the "Human Edge." We know that 89% of hiring failures stem from a lack of soft skills —a "silent crisis" that costs companies thousands. We are fixing this by bridging Behavioral Science with Generative AI to provide real-time, science-backed coaching.

But this week isn't just about our launch—it’s about CONNECTION. 🤝

Let’s talk synergies and how we can support each other’s growth. If you believe the future of work is behavioral, I’d love to show you what we’re building. Let’s discuss how to move past "standardized" training and see real ROI on your talent.

If you’ll be in the area, let’s grab a coffee at Kendall Square or meet up at one of the events! ☕

Drop a comment below or send me a DM—I’d love to connect and hear what you’re building too! 🚀✨

04/21/2026

Hace un tiempo, la palabra “influencer” no tenía mucho sentido en el mundo empresarial.

Hoy, es imposible ignorarla.

Porque todos estamos influyendo en algo:
en cómo piensa nuestro equipo,
en cómo se toman decisiones,
en qué se prioriza… y en qué no.

Y cuando las personas te escuchan, te siguen o toman referencia de lo que dices,
eso deja de ser visibilidad… y se vuelve responsabilidad.

Porque hoy, influir no es opinar.

Es tener criterio.

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New York, NY

Website

https://marcegonzales.com/

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