06/04/2026
ONLY 7% OF OUR COMMUNICATION IMPACT COMES FROM WORDS.
We pick up information through a balance of verbal, visual, and vocal cues. But most of our communication impact comes from visual cues.
So… why am I telling you this?
Well, because most organizations aren’t using this to their advantage.
Let me give you an example.
I was recently coaching someone who kept fidgeting with his fingers. I noticed it, pointed out the action, and asked what it meant. (I’ll get into this later but want to be clear: I asked out of *curiosity*, NOT out of judgment.) After thinking for a minute, my client said he does this with his fingers when he feels like he has something he needs to say but hasn’t found the words to say it yet.
This gave me an opportunity to make him feel more comfortable so he could share his thoughts with me.
This type of approach can be GAME CHANGING when it comes to having meaningful discussions with our teams.
When you do not pay attention to non-verbal cues, it can become far too easy to assume the wrong thing.
For instance, when we notice someone with “a look on their face” in a meeting, we typically assume that they disagree or that they’re bored, but it might actually mean that they’re feeling confused about something that you need to better systemize.
So, with this in mind, here’s what you do:
1️⃣ Be more aware of non-verbal behavior and cues.
2️⃣ Ask a curious, non-judgmental question about them. I can be as simple as, “What’s on your mind?”
Next week, I challenge you to pay attention to the non-verbal communication from your team and ask what the cues mean.