06/17/2026
“How do you use intuition in strategy?”
Treat it as disciplined pattern recognition when the facts are incomplete. In a recent market entry review, the model said go, but years of customer conversations signaled wait. We paused, tested one segment, and saved millions.
Practical steps:
– Name the hunch and the pattern behind it
– Translate it into 1–2 testable assumptions
– Place a small, reversible bet to learn fast
This keeps intuition accountable without smothering it. I’ve seen it shorten decision cycles in board discussions and improve hit rates on strategic bets.
Intuition isn’t a leap; it’s a lead. Use it to set direction, then let evidence refine the path. Where in your strategy do you allow a hunch to lead the first step?