04/22/2026
The 2026 NAB Show just wrapped. The event was buzzing about AI, cloud workflows, and the future of storytelling.
What wasn't on the main stage: the security conversation the industry keeps avoiding.
The 2014 Sony Pictures breach wasn't a piracy story. Unreleased films leaked, yes. But the most enduring damage were internal emails, executive compensation, and talent data going fully public. The reputational fallout lasted years — and that was before AI entered every production workflow.
Fast-forward to today: A major production can employ 200–400 vendors. VFX houses. Render farms. Localization shops. Digital dailies. Each doing their job well, each running software and potentially AI tools that ingest your unreleased content, talent data, and deal terms — without a risk or governance model that can keep up.
Our Head of Customer Success, Dayse Morales, just got back from NAB. The AI enthusiasm was real. But so was the silence around what happens when one of those vendors gets compromised.
Third-party breaches have doubled as a share of all incidents in a single year. In media and entertainment — where supply chains are deep, vendor offboarding is an afterthought, and IP is the product — that number should stop people cold. Read our thoughts on this challenge. Link in the comments.
A single film touches 400 vendors. Every one is now running AI tools. Almost none have the security to match. Here's what the media industry is missing — and what to do about it.