Eris Consulting

09/14/2012

http://www.mediapost.com/publications/article/182926/use-an-analytic-approach-to-choose-an-rtb-platform.html

Use An Analytic Approach To Choose An RTB Platform - 09/13/2012

08/06/2012

HP Launches A CRM Consulting Service

http://bit.ly/NXetZT

HP Transformation Services-CEM is designed to help improve operational efficiency in the contact center.

07/19/2012

http://www.destinationcrm.com/articles/CRM-News/Daily-News/Salesforce-Radian6-Delivers-New-Insights-83811.aspx

An expanded partner ecosystem also caps the Radian6 social media monitoring and listening tool.

07/09/2012

A poor response can be far more damaging than the attack itself. A McKinsey Quarterly Business Technology article.

07/02/2012

https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Measuring_marketings_worth_2971

You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks. A McKinsey Quarterly Marketing & Sales article.

01/17/2012

http://www.mediapost.com/publications/article/165952/data-driven-creative.html

Data-Driven Creative - 01/17/2012

12/26/2011

http://www.marketingprofs.com/articles/2011/6558/why-predictive-modeling-is-hot-and-five-things-you-should-know-to-do-it-well

Strategy - If you want to better predict the relationship between marketing inputs and customer behavior, predictive modeling may be your answer. Here are five essential tips to consider before you get ...

12/26/2011

These will be the five hardest slots for you (and any start-up) to fill in the new year.

12/17/2011

http://www.mediapost.com/publications/article/162688/enabling-the-measurement-of-mobile.html

Enabling the Measurement of Mobile - 11/18/2011

12/17/2011

Measure Your Media's Impact On Social By Using Targeted Social Listening - 10/24/2011

12/17/2011

Experience Better Targeting: Use Geo-Profiling To Enhance Your Cookie Pool - 08/26/2011

12/17/2011

Building The Ocean With Big Data - 07/27/2011