5WPR

5WPR 5WPR is an independent PR and digital marketing agency in the US. Award-winning. Top-ranked by O'Dwyer's.

Top Global PR Agency by PRovoke Media. 250+ professionals delivering media, marketing, and GEO programs that build brands & protect reputations. 5WPR is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). Named one of the Best Workplaces 2022 by Inc Magazine, 5WPR brings leading businesses a resourceful, bold and results-driven approach to communication.

Most brands invest heavily in press coverage, social media, and SEO — and almost nothing in the one source that now driv...
06/01/2026

Most brands invest heavily in press coverage, social media, and SEO — and almost nothing in the one source that now drives nearly half of ChatGPT's top citations.

Wikipedia isn't optional anymore. It's infrastructure.

5W's new guide — Wikipedia for Brand Authority: A PR Pro's Guide — is the PR industry's first practical handbook for building durable Wikipedia presence the right way: through earned coverage, not shortcuts that get you sanctioned.

It's free, ungated, and written for practitioners.

Read it here: https://brnw.ch/21x30sd

Affiliate marketing is a $20 billion global industry returning $12–$15 for every $1 invested — one of the highest ROI ch...
05/29/2026

Affiliate marketing is a $20 billion global industry returning $12–$15 for every $1 invested — one of the highest ROI channels in digital marketing. Yet most brands running affiliate programs are leaving significant performance on the table.

The reason is almost always the same: partner quality.

Most programs are built by performance agencies relying on cold outreach and commission incentives. The result is affiliate rosters full of low-authority publishers, coupon aggregators, and traffic sources that erode brand credibility rather than build it.

The partners that actually move the needle — high-authority editorial publishers, top-tier influencers, trusted review publications — can't be cold-recruited. They must be earned through relationship.

5WPR's Q1 2026 research report documents the PR advantage in affiliate marketing — plus benchmarks across 12 verticals, a five-dimension partner quality framework, and a five-phase integrated management model.

Free: https://brnw.ch/21x2WkX

We just published The 5W Defense & Aerospace AI Visibility Index 2026 — the first public benchmark measuring how U.S. de...
05/28/2026

We just published The 5W Defense & Aerospace AI Visibility Index 2026 — the first public benchmark measuring how U.S. defense, aerospace, and space companies are surfaced and cited inside AI.

The finding that stops you: two defense tech companies (Anduril and Palantir) account for more combined AI citation share than Lockheed Martin, Northrop Grumman, RTX, Boeing Defense, and General Dynamics — combined. At roughly 1/70th the revenue.

28,400 prompts across two independent waves.

Full report, free: https://brnw.ch/21x2Urj

The brands winning in the parenting space aren’t just providing great products - they’re telling great stories. helps pa...
05/28/2026

The brands winning in the parenting space aren’t just providing great products - they’re telling great stories.

helps parenting brands build the narrative that breaks through.

Contact us at [email protected] to get started with 5W AI Communications.

ParentingMarketing

One media company planned for the AI era ahead of everyone else. 5W audited the Condé Nast portfolio across 300 prompts ...
05/27/2026

One media company planned for the AI era ahead of everyone else.

5W audited the Condé Nast portfolio across 300 prompts and 5 AI engines — and the results show exactly what it looks like when a publisher builds for the retrieval layer instead of the search layer.

Portfolio grades A−. Five of eight brands score A or higher.

The full study is free to read.
https://brnw.ch/21x2SmY

Which weight loss brands actually show up when consumers ask AI? We analyzed 60+ prompts across ChatGPT, Claude, Perplex...
05/26/2026

Which weight loss brands actually show up when consumers ask AI?

We analyzed 60+ prompts across ChatGPT, Claude, Perplexity, and Google AI Overviews and ranked 25 brands by citation share. The pharma duopoly is striking — and every other brand in this space needs to see where they stand.

The Weight Loss & Metabolic Health AI Visibility Index 2026 - Free download: https://brnw.ch/21x2Qe9

Which publications does AI cite when a buyer asks who matters in your category?5W's Trade Press AI Index 2026 has the an...
05/25/2026

Which publications does AI cite when a buyer asks who matters in your category?

5W's Trade Press AI Index 2026 has the answer — across 9 industries and 5 AI engines.

The headline: specialist trade publications beat generalist news for LLM citations in every vertical we studied.

Most PR strategies have this completely backwards.

Read the full report: https://brnw.ch/21x2OlB

5W and Haute Wealth audited five of the most widely used AI engines on the financial questions UHNW families actually as...
05/22/2026

5W and Haute Wealth audited five of the most widely used AI engines on the financial questions UHNW families actually ask. The highest grade across all five was a B−. Three of the five scored C or lower.

The audit found three specific misanswers occurring right now: AI engines citing a repealed estate tax sunset, failing to disclose the most consequential risks in premium financing, and generating confident shortlists of wealth advisors that shift on every new prompt — with firms listed that don't offer the services described, and advisors attributed to firms they no longer work at.

85% of users who have asked AI for financial advice acted on the recommendation. In a category where a single wrong answer can cost a family millions in irrevocable tax decisions, that number matters.

The Wealth AI Audit is the first published study of how generative AI handles UHNW financial questions — and who the engines do and don't surface when a principal asks for help finding an advisor.

📄 Full report: https://brnw.ch/21x2JHH

Spirits & Beverage scores 8.0. Financial Services scores 3.4. The gap isn't random — it's structural.5WPR and Talent Res...
05/21/2026

Spirits & Beverage scores 8.0. Financial Services scores 3.4. The gap isn't random — it's structural.

5WPR and Talent Resources just ranked 8 consumer sectors by how well they reward celebrity involvement. The finding that changes how you think about every celebrity partnership: sector fit determines outcomes more than star power does.

The same level of celebrity involvement — same tier, same commitment, same marketing support — produces radically different results depending on the category. Beauty, spirits, and hospitality reward founder-led celebrity brands with category-defining valuations. Financial services has punished them consistently, from the FTX endorser litigation to Kim Kardashian's SEC settlement.

The Celebrity-Brand Fit Index is the first framework that answers the category question before the casting conversation.

📄 Full report: https://brnw.ch/21x2HIA

The top 15 medical aesthetics brands capture 62% of all AI citation share. For everyone else, the gap is steep — and gro...
05/20/2026

The top 15 medical aesthetics brands capture 62% of all AI citation share. For everyone else, the gap is steep — and growing.

5WPR and Haute MD just published the Medical Aesthetics AI Visibility Index 2026 — the first-ever ranking of the top 25 medical aesthetics brands by AI citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews.

The findings are clear at the top: Botox, Juvéderm, CoolSculpting, SkinCeuticals, and Morpheus8 lead AI citation share across all four platforms we tested. But the concentration at the top means that brands outside the top 15 are virtually invisible when a luxury patient asks AI to help her choose a treatment, a device, or a skincare line.

The report also reveals what's driving the gap — and how manufacturers, device companies, and practitioner networks can build the clinical authority infrastructure that LLMs actually cite.

📄 Full index: https://brnw.ch/21x2FpY

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