Afternoon Culture

03/12/2025

Confession time: the original title of this post was “WTF is a brand, anyway?” but that felt a little too spicy 🤭.

Here’s the thing: A LOT has changed since we started building brands in 2018 🎢.

Back then, we were hyper-focused on deliverables like logos, colors, typography, and brand guidelines. But over time, we’ve seen what happens when branding is treated as just a checklist instead of a holistic experience.

Your brand isn’t just a set of assets. It’s the atmosphere surrounding your business. When that atmosphere isn’t aligned with your vision, it can really hold you back.

If you’re feeling like it’s time for a shift, DM us “Transformation”, and we’ll send over our Brand Pivot Checklist.

02/10/2025

Introducing FIELD TRIP, A new series on inspiration through exploration

The idea to start Afternoon Culture came to me one afternoon in 2017 while wandering through Miami, taking in the Wynwood walls with a very strong coffee in hand.

Since then, I’ve always known that the best ideas come when I’m not at my desk. They come when I am out in the world soaking up culture, exploring new places, and simply being present.

Over the weekend, I took a trip to & . It was the reset I needed after a crazy week, and a reminder that stepping away always makes room for new perspective.

Can't wait to share the next one ✨

01/18/2025

Wrote down some words we are holding onto forever by this morning 🕊️

01/18/2025

01/14/2025

A message for our LA community and supporters ❤️

We hope you and your loved ones are staying safe. Our hearts are with everyone affected by the wildfires, and we’re deeply grateful for the countless ways people have rallied: donating, volunteering, and offering support. The resilience and generosity we’ve seen are truly inspiring.

Coming to LA three years ago brought Afternoon Culture back into a dream space. This city has renewed us, offering clarity, joy and creative growth. It helped us refine our mission: to help trailblazers and high-achievers create meaningful brands that bring their vision to life and elevate their impact.

LA has given us so much, and now we want to give back. If you’re a founder/ small business owner needing space to process, reflect, or think through your next steps during this time, send us a DM. We’re here to support you. 🙏🏾

11/30/2024