10/06/2026
What if the guest journey was also your staffing plan?
Great experiential staffing isn’t just about filling a headcount. It’s about understanding where the right people can make the experience better.
From the first welcome to check-in, product discovery, engagement, hospitality and exit, every touchpoint serves a different purpose—and requires a different approach to staffing.
In our latest Agency Journal, we’re looking at how experiential producers can build smarter staffing strategies around the guest journey, not just the roster.
Because the people working an activation aren’t separate from the experience. They’re part of how it comes to life.
Staffing the Guest Experience: A Smarter Approach to Experiential Activations
Read the full article at the link in bio.