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Digital skills, streaming, revenue growth: 5 interesting stats to start your weekSee you on the action-field, Raksha Suk...
07/16/2021

Digital skills, streaming, revenue growth: 5 interesting stats to start your week

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. are under increased pressure to grow revenueNearly two-thirds (63%) of marketers say they are under very high or extreme pressure to deliver revenue growth. But 53% say they are only moderately confident they will meet their revenue targets.Just over half (57%) believe their CEO is only […]

Nearly two-thirds (63%) of marketers say they are under very high or extreme pressure to deliver revenue growth. But 53% say they are only moderately confident they will

What’s a Good Landing Page Conversion Rate?See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Ne...
07/14/2021

What’s a Good Landing Page Conversion Rate?

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a conversion, per the latest Unbounce report on landing page conversion rates.By contrast, Agencies could […]

When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10

Business Agility Is the New Norm. Do You Have What It Takes?See you on the action-field, Raksha Sukhia, SMB Growth Exper...
07/12/2021

Business Agility Is the New Norm. Do You Have What It Takes?

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. year ago, when we talked about agility, we were market-focused: Is our company agile enough to handle new privacy regulations? The death of cookies? The shift in retail habits?Now, market needs have clearly changed. It's not just about privacy legislation and cookie-less advertising—there's been a global […]

A year ago, when we talked about agility, we were market-focused: Is our company agile enough to handle new privacy regulations? The death of cookies? The shift in retail habits?

What B2B Buyers Say Sellers Can Do to Influence Their Purchase DecisionsSee you on the action-field, Raksha Sukhia, SMB ...
07/09/2021

What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. organizations encounter plenty of competition, and how they can stand out from this competition can be tricky business. A global survey of more than 500 B2B buyers and sellers from RAIN Group shows that for 7 in 10 (71% of) B2B buyers, leading a thorough discovery […]

B2B organizations encounter plenty of competition, and how they can stand out from this competition can be tricky business.

4 COVID-era trends that will have a lasting impact on the products and experiences people wantSee you on the action-fiel...
07/07/2021

4 COVID-era trends that will have a lasting impact on the products and experiences people want

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of “what’s next,” we’re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts […]

As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing.

A Quick Guide for Website Image Optimization [Infographic]See you on the action-field, Raksha Sukhia, SMB Growth Expert,...
07/05/2021

A Quick Guide for Website Image Optimization [Infographic]

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. 39% of people say they will stop engaging with a website if the images do not load or take too long to load.With that in mind, ensuring that site images appear quickly is essential for every business.So, how can you optimize your images for speedy loading?A […]

A recent infographic (below) from Website Builder Expert provides a quick guide, with advice on everything from the various image formats

Majority of B2B advertising is ‘ineffective’See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR N...
07/02/2021

Majority of B2B advertising is ‘ineffective’

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. research from the LinkedIn B2B Institute and System1 reveals 75% of B2B brands are failing to produce advertising with the potential to drive long-term growth.The majority of B2B creative is “ineffective” according to new research from the LinkedIn B2B Institute and market research agency System1.Of the […]

New research from the LinkedIn B2B Institute and System1 reveals 75% of B2B brands are failing to produce advertising with the potential to drive long-term

What’s The Half Life of A Marketing Email?See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Net...
06/28/2021

What’s The Half Life of A Marketing Email?

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. ’s time for an email timing update! One of the biggest challenges that marketers face with email is the competition for attention within the inbox. There’s an argument to be had over whether or not timing helps, but here’s some data nonetheless, starting with the cumulative share of email […]

It’s time for an email timing update! One of the biggest challenges that marketers face with email is the competition for attention within the inbox.

How to Authenticate Your Email in 5 StepsSee you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Netw...
06/25/2021

How to Authenticate Your Email in 5 Steps

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages they see from senders are authentic and not messages sent by a bad actor. The more confidence a mailbox provider has that the messages you send are legitimate, the more likely that provider is […]

Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages they see from senders are authentic and not messages sent

62.41% of All Google Searches Generate 0 ClicksSee you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BB...
06/21/2021

62.41% of All Google Searches Generate 0 Clicks

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. is all about ranking high on Google.The higher your rank the more clicks you get to your website.But what if Google starts sending fewer clicks to websites over time, what should you do?Well, just look at the graph below. It breaks down the last 4 years […]

According to data that we pulled from Ubersuggest, 62.41% of all searches globally get 0 clicks. Literally 0 clicks. But here’s where it gets interesting…

The Case for Community-Based Marketing in 2021See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR...
06/18/2021

The Case for Community-Based Marketing in 2021

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. would be easy to blame struggling B2B marketing efforts on the pandemic or the reduced budgets that have resulted from it, but the uncomfortable truth is that traditional marketing tactics are becoming stale and ineffective, and they need refreshing.If every B2B marketer is following the same […]

It would be easy to blame struggling B2B marketing efforts on the pandemic or the reduced budgets that have resulted from it,

What Metrics Are Creative Teams Tracking?See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Netw...
06/14/2021

What Metrics Are Creative Teams Tracking?

See you on the action-field, Raksha Sukhia, SMB Growth Expert, Founder BBR Network. drives many aspects of marketing, whether it’s used to improve lead generation quality, to deliver better customer experience or to prove ROI on marketing efforts. Creative teams are not immune from the need to report on their operations, however, a report [download page] from InMotionNow and […]

Creative teams are not immune from the need to report on their operations, however, a report [download page] from InMotionNow and InSource shows that

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