CakeWorks

CakeWorks is a full-service digital video agency that utilizes the power of video to ignite sustainable, profitable, high-growth media businesses.

We connect audiences, engage users and attract newcomers to help you tell a better story and win at video. CakeWorks is a boutique digital video agency that launches and accelerates high-growth media businesses. If you are looking to engage audiences, grow revenue and/or expand your offerings in the once-in-a-lifetime shift that is happening in digital video today, you’ve come to the right place.

We develop strategic partnerships; we develop pricing models; we drive product feature requirements; and we amplify video businesses with distribution, sales training and go-to-market.

06/18/2026

Video may be our specialty, but we’re always happy to roll up our sleeves when it comes to event support. 🌷From the NYC Flower Market to arranging centerpieces for ’s June Salon, here’s a behind the scenes look at some of the prep that helped bring the event to life. Because great events and great stories are built in the details.

06/17/2026

Olé olé olé! ⚽🌎 The World Cup excitement is in full swing, and we’re thrilled to celebrate our client San Jose Sports Authority as they continue welcoming fans from around the world to the Bay Area following another incredible match at Levi's® Stadium.

Whether you’re at the match or following along from home, the Game On, SJ26 app lets you make match predictions, test your fútbol knowledge with trivia, compete for prizes, and catch recaps and must-see moments from every game.

Download the app and join the action — here’s to an unforgettable month of live sports in San José! 🏆

06/16/2026

The amazing Ben Stiller spent the Knicks’ championship run filming from courtside with nothing more than an iPhone (when he wasn’t cheering, that is!).🏀 Now, those clips may become a full-length documentary (Oscar contender, anyone?). Great video isn’t always about having the biggest production budget, sometimes it’s about access, perspective, and knowing which moments matter. At CakeWorks, we’re always thinking about capturing all the video moments that fans will want to relive long after the final buzzer sounds.

06/12/2026

In the Knick of Time, the New York Knicks secured a thrilling Game 4 win and took a commanding lead in the series. But the buzzer-beater wasn’t the only clip dominating feeds. Taylor Swift’s courtside “Stevie Knicks” shirt became an instant social media sensation, proving that in Finals season, the biggest video moments extend far beyond the game itself. 🧡💙🏀

06/11/2026

At Le chocolat des Français, art meets chocolate. At CakeWorks, creativity meets video. Turns out the best brands know that presentation is just as important as the product. 🍫🎥

06/10/2026

It’s finals season, and New York City is glowing blue and ORANGE. 🧡🏀

With our New York office just steps from , it’s impossible not to feel the electricity surrounding the ’ first Finals appearance in 27 years. From sold-out watch parties to viral social moments, the Finals are a reminder of the power of live events to capture attention and dominate the conversation.

In the latest Worth Reading Close Up, we take a look at how the NBA Finals, the Stanley Cup Final, Roland-Garros, and other major cultural moments are shaping the video landscape.
Read the newest edition of Worth Reading for the latest video industry news, trends, and insights. Subscribe today and get Worth Reading delivered straight to your inbox: link in bio👈

06/05/2026

are the latest viral food trend, but the cake isn’t what made them famous. The video did. The satisfying crunch of the sprinkles, the close up texture shots, are moments that can only truly be experienced through social first video content. Just another reminder that when it comes to capturing attention online, video is cake. Literally. 🍰

06/02/2026

Nothing beats helping our clients make a big splash. (Or kick up serious dust!)

A huge congratulations to clients and friends at , who have been lighting up Times Square this racing season and launching MotoAmerica TV, an all-new, built-for-speed 24/7 channel on Samsung TV Plus. With this new channel, MotoAmerica is bringing fans closer to the action than ever before. We’re grateful to help bring these brave riders and their big moments to life - on so many screens everywhere. 🏁

06/01/2026

East Coast 🤝 West Coast

This week, our co-founder Cara traded CA sunshine for NYC sunshine. From client conversations to partner meetings and catching up with friends, it was a great reminder that strong relationships are at the heart of everything we do. The two women behind CakeWorks, proving once again that

05/05/2026

Sometimes we need a reminder to put on the blinders and run our own race. This year’s Kentucky Derby marked a historic win for female trainer Cherie DeVaux. 🧡 At CakeWorks, we move the same way. Female owned, creatively driven, and always focused on what is next.

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New York, NY

Website

http://www.cake-works.com/

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