StrawberryFrog

StrawberryFrog World’s First Cultural Movement Agency. We grow brands by moving passions to move people to move product.

We help company leaders apply the principles of successful modern social movements to change culture and habits inside their companies. StrawberryFrog is the world's first Cultural Movement firm. We create Movement Inside to change culture & Movement Outside to move people to move product.

06/12/2024

🌟Purpose Haze Episode Alert! 🌟

Join Scott Goodson as he interviews Stacey Tank, CEO of Bespoke Beauty Brands. Discover how Stacey’s purpose-driven leadership is transforming the beauty industry.

"If we can help people feel good, just for a moment every day, and bring a smile, I feel really good about that." - Stacey Tank

🔗Link in bio for the full episode!

With consumer spending and sentiment suggesting that purpose has become more influential than ever in the purchase decis...
06/30/2021

With consumer spending and sentiment suggesting that purpose has become more influential than ever in the purchase decision, how is it possible for it to lose to other business levers? Listen now to learn what companies and brands rise to the top in Episode 2 of Planet Purpose, available now on Apple podcasts, Spotify and more.

As Pride Month starts to draw to an end, it’s important to remind ourselves that we must approach allyship thoughtfully ...
06/25/2021

As Pride Month starts to draw to an end, it’s important to remind ourselves that we must approach allyship thoughtfully all year long, especially for individuals who may not see themselves as a part of the community. A good ally strives to uplift the most marginalized in the community, offer financial support where they can, educate themselves on the adversity LGBTQIA+ people face and make room for them to thrive. Let’s all continue to celebrate pride and support its message of freedom and individuality.

06/24/2021

Ever heard of lipstick on a pig? Tune into Planet Purpose to listen to Scott Goodson, Chip and DAYO Women unpack why purpose washing isn’t going over the heads of consumers today, and how to activate the purpose you promise. Episode 2 launching this Wednesday, available on Apple, Spotify and wherever you enjoy listening to podcasts.

With consumers ready to head back to bars, branded experiences and initiatives by larger brands like Jameson and Heineke...
06/22/2021

With consumers ready to head back to bars, branded experiences and initiatives by larger brands like Jameson and Heineken are on the rise in the hopes of aiding a swift revival of hospitality businesses coming out of covid. Through offering incentives to vaccinated individuals as well as widespread social campaigns, brands are paving the way for a refreshing return of on-premise interactions between themselves and local bar goers.

Fathers day celebrations are a source of joy and connection for families every year. On the flip side many can end up fe...
06/20/2021

Fathers day celebrations are a source of joy and connection for families every year. On the flip side many can end up feeling isolated. For LGBTQIA+ or single parent families, approaching the holiday with empathy and understanding can mean the world for someone with an unconventional family structure. Whether it’s celebrating the ‘father figures’ in your life, or choosing to celebrate family in a different way, today is all about honoring the varied ways in which we find home in the people around us. Happy Father’s Day!

Click through to find out how we're celebrating Juneteenth.
06/19/2021

Click through to find out how we're celebrating Juneteenth.

The Tokyo Olympics in July are approaching! As foreign spectators will not be allowed to attend the event this year, the...
06/18/2021

The Tokyo Olympics in July are approaching! As foreign spectators will not be allowed to attend the event this year, there is an enormous pressure placed on broadcasters to provide the best coverage and experience. For indirect sponsors of the games like Peloton and Nike athletes can now be used for advertising which is generating some competition to reach an eager global audience.

As the celebration of pride continues onward, One thing is apparent. Many companies who don’t authentically support the ...
06/17/2021

As the celebration of pride continues onward, One thing is apparent. Many companies who don’t authentically support the movement are indirectly benefiting from the festivities and foot traffic generated by the community. This is where performative action comes into play where some companies who are normally passive towards the LGBTQIA+ community slap a pride flag on their storefronts and colorize their logos to welcome profit, while doing absolutely nothing to benefit or help a community they would normally repress.

As movement experts, we know how important it is to support a movement for the right reasons but only if that support is met with action. Internally, we don’t just talk about inclusivity, we are continually evolving by creating equitable ways of entry in our hiring practices as well as making sure that every voice is heard and uplifted for our education and betterment.

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