Cycle Interactive

Cycle Interactive Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Cycle Interactive, Consulting Agency, New York, NY.

I don't think social media is necessarily "broken," but the efficiency at which it can organize a large number of people...
08/01/2022

I don't think social media is necessarily "broken," but the efficiency at which it can organize a large number of people is certainly scary. As with anything powerful, it can be used for good or evil.

I don't see a way to curb this power without imposing deliberate inefficiencies. For instance, if we legally capped the number of users each social network can have, it would curb the "network effect" and promote more competition. Organizing will be more difficult because of the fragmentation.

You might argue that we shouldn't diminish the effectiveness of good causes, but every good cause is a bad cause to someone else, and vice versa. Unless we live under a dictatorship, there is no way to determine who is good and bad absolutely.

When you fight for a cause, you always have opponents. If social media is powerful for you, it's equally powerful for your opponents. By making our shared weapons more powerful, we ultimately gain nothing. The question is which we should pick: The possibility to do massive good or to prevent massive evil?

Facebook whistleblower Frances Haugen says social media companies can change for the better. On GZERO World, Haugen tells Ian Bremmer why governments need to rethink how they regulate social media. A good example is the EU, whose new law mandating data transparency could have global ripple effects.

This piece came out of a series of conversations I had with a friend who is having trouble motivating remote workers. It...
07/27/2022

This piece came out of a series of conversations I had with a friend who is having trouble motivating remote workers. It seems to be a widespread problem.

I learned that some people secretly have two full-time jobs where they do the bare minimum because two easy jobs still pay more than one hard job.

I became fascinated by the topic because it's the most philosophical discussion I've had in business. I wrote down all the points I made on these Zoom calls.

Remote Working Is Here to Stay Among the unexpected consequences of the pandemic is the so-called “Great Resignation.” There are two separate phases of this phenomenon.

Content moderation or censorship on social media doesn’t solve any problem because it’s only suppressing the symptoms. F...
01/18/2022

Content moderation or censorship on social media doesn’t solve any problem because it’s only suppressing the symptoms. Focusing on the content won’t allow us to get to the root of the matter because the problem is the medium itself.

Content moderation or censorship on social media doesn’t solve any problem because it’s only suppressing the symptoms. The cause is elsewhere. Niall Ferguson has an interesting take on the issue, but focusing on the content won’t allow us to get to the root of the matter. Much of…

Today, we are filling our lives with the types of content we can easily find through Google search and social media, but...
10/14/2021

Today, we are filling our lives with the types of content we can easily find through Google search and social media, but what happens to the rest that are not answers to our questions or viral memes, like poems?

I have this fantasy of producing a physical book of my personal essays and photos, and selling it at brick and mortar stores. Since my career has never involved any physical products, I have a yearning for creating an object I can hold in my hands. So, I have been talking to some writer friends…

Everyone hates their own voice at first but your voice might be your best marketing tool. You never know unless you try ...
08/21/2018

Everyone hates their own voice at first but your voice might be your best marketing tool. You never know unless you try it (at least once).

Podcast has been around for a long time, but it hasn’t seen the kind of explosive growth ebooks, streaming videos, and social media had. It’s been a long steady growth. A big part of it, I believe, has to do with the relative difficulty in playing it. A radio, which is still used in 60%…

Traditionally, we've thought about "audience" in terms of shared interest, but now in the digital age, it makes more sen...
07/27/2018

Traditionally, we've thought about "audience" in terms of shared interest, but now in the digital age, it makes more sense to think about it in terms of shared user-experience because each platform has a vastly different user-experience and a steep learning curve.

Many content marketers are aware that the same content cannot always be repurposed on different digital platforms like Facebook, Twitter, Instagram, Snapchat, and YouTube. In the world of television, you could produce a show and try to sell it to different networks as long as their…

Why nonprofits cannot find decent software solutions and what the ultimate solution is.
06/26/2018

Why nonprofits cannot find decent software solutions and what the ultimate solution is.

What makes nonprofits unique among other types of organizations is that many different groups of people (donors, volunteers, staff, the board of directors, beneficiaries, etc.) must collaborate without the strict hierarchical structure of conventional organizations. The grouping of these people…

"SEO" is a dirty word for many, but they still have to worry about it. We just published an article explaining exactly w...
05/29/2018

"SEO" is a dirty word for many, but they still have to worry about it. We just published an article explaining exactly what you should be worried about, and what you can ignore.

The word “SEO” has dirty connotations because it began as a way to deceive Google. It was a form of cheating. In the early 2000’s, without having any substance, you could drive traffic to your site from Google. Every time Google changed their algorithm, the way to hack it changed.…

The web has come a long way. In 2001, it was all fashion. A website didn't really need to perform any function. It just ...
05/24/2018

The web has come a long way. In 2001, it was all fashion. A website didn't really need to perform any function. It just needed to look cool. The concept was so foreign for most people that they didn't think to create it themselves. Today, it's possible to do so, but this option complicates the question of how to get one for yourself. This is a step-by-step guide for answering that question.

"I need a website. How do I get one?" This is a common question I get. In 2001, this was a much simpler question: the answer was, "Hire a web designer." Today, it's more complicated because of the wide range of solutions. If you don't know anything about building a website, it's overwhelming. This.....

Unfortunately, in today's market for writers, it's the writers who have to pay the readers in most cases.
04/16/2018

Unfortunately, in today's market for writers, it's the writers who have to pay the readers in most cases.

The graph above shows why we can no longer make a living as writers. Let me go over it in detail. The horizontal line represents the spectrum between readers’ desire to read and writers’ desire to be read. On the far left side of this spectrum A) is a small number of writers who are...

This is a fascinating story about musical talent. A Jazz performance recorded by these Japanese college students in 1975...
02/28/2018

This is a fascinating story about musical talent. A Jazz performance recorded by these Japanese college students in 1975 has become legendary even though none of them pursued music after college. Normally, if you don't pursue it, you don't get to learn if you had what it takes to be successful. The pianist in this album, Tohru Aizawa, became a doctor and is still working as one. I wonder how he feels about his life now. Some part of him must feel bad about not pursuing it, but at the same time, nobody becomes rich from pursuing this type of Jazz. I'm sure his life now is quite good as a doctor, and he probably doesn't regret that.

This is also a very Japanese story too. In Japan, nobody encourages kids to pursue art or music. If Aizawa had grown up in the US and had told everyone around him that he is going to abandon music to become a doctor, many would have told him he is crazy. In Japan, abandoning one's passion is seen as an important part of becoming a mature adult. It's as if to say, "I had fun in my childhood; now it's time for me to be responsible." Aizawa probably didn't torment himself with the question of whether to pursue music or not. He likely played music in college with the understanding that he would need to stop after college.

This is also a story about how the process of finding talent has changed over the years. Today, with the Internet and social media, if anything is noteworthy, it gets noticed without much effort. This was not true in 1975. Only a few hundred copies of this album were produced, so you had to be one of the lucky owners to hear it. And, even if you did own it, there was no easy way to share it with a bunch of people. Today, we can listen to anyone's music for practically free on Spotify. If it's good, it would spread rapidly through the social media. You don't need to wait a lifetime to find out if you are any good. Just post it on Spotify, and see if anyone listens. If anything on the Internet has a viral potential, you would see it within a matter of weeks. Anything that I've done that went viral happened within weeks. It's pretty rare for something I wrote/created many years ago to suddenly go viral.

This story of Tohru Aizawa Quartet proves how efficient talent discovery is today. If Aizawa were a college student today, thousands of followers from around the world would have encouraged him to keep playing.

Used as a business card by the man who funded the recording in his basement and after whom the album is named, Tohru Aizawa Quartet's Tachibana is one of the rarest Japanese jazz records of all time.

This is an analysis of why people cancel social plans so frequently these days.
02/05/2018

This is an analysis of why people cancel social plans so frequently these days.

noun: a person who waits until the last minute to cancel social plans in order to choose the best possible plan for oneself at the expense of others. Usage My friend is the worst social optimizer; he canceled our dinner plan after I did all the shopping and cooking, and now I see him partying...

Address

New York, NY

Alerts

Be the first to know and let us send you an email when Cycle Interactive posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Cycle Interactive:

Share