After over a decade of inventing, we've experienced most aspects of the new product world. Early on, like most inventors, we would start with a great idea that excited and captivated us, then go boldly forward to see it through. Of course, that meant throwing tons of money at it to bring it to life, but when you believe in something so strongly you tend to rationalize that away. But after many yea
rs and many products, we learned that new product ideas from independent inventors face epic battles to succeed and many of them never make it. We also learned that inventors like us are always looking for that next great idea to work on. It can happen when the current idea begins to fade, or even when it's still trying to climb. Inventing is rarely just about that "one" product. For all of us true inventors, inventing is a journey that begins with a single idea and sparks a passion that continues to grow. With every new idea comes another chance for success, which increases our chances in general. Realizing this, we knew we had to change our approach to developing our new ideas or go broke before ever getting to the next one. So we began to work smarter with an emphasis on doing things in a focused and economical way, stripping the process to the essentials needed to determine viability and then going from there. After all, why spend a fortune on an idea when its marketability is not only unproven, but is statistically destined to fail? The result we feel is the best approach for long term success and survival for the inventor. Taking small, careful steps, using only the resources necessary for each stage. Of course, every product is different and some more functionally complex concepts naturally require more. But ultimately, we have proven by practice, that great results can be achieved at a fraction of the cost, allowing resources to be spared for that next great project, which ALWAYS comes. We feel that the best invention company is one that enables inventors to succeed while spending the least amount of money.
