eDataSource

03/17/2020

A message to SparkPost’s eDataSource community

01/17/2020

eDataSource is now SparkPost! To stay up-to-date with the latest information about eDataSource please follow SparkPost.

12/18/2019

If you love your subscribers, let them leave. Check out the top reasons why you shouldn't hide the unsubscribe button. bit.ly/2Z0yx5r

If you love your subscribers, let them leave: The upside of not hiding the unsubscribe button By Tony Patti - November 18, 2019 0 19 views Tweet Breaking up is hard to do not just between romantic partners, but also between email senders and their subscribers. After all, you put a lot of effort into...

12/10/2019

GB Heidarsson and April Mullen discussing how to best articulate the success and ROI of .

G.B. Heidarsson, CEO, eDataSource and April Mullen, Director of Strategic Insights, SparkPost delivering an insightful luncheon presentation

12/10/2019

As the Black Friday/Cyber Monday excitement tapers off, we examined 13 major retail brands and their email activity. Find out who dominated the inbox.

Take a Deep Dive into Black Friday & Cyber Monday Sending and see our analysis of thirteen major retail brands.

11/21/2019

Thanksgiving is a week away, to be followed by Black Friday and Cyber Monday, which means holiday emails will soar. Here are some key insights from our deep dive into last year's early holiday email activity for several major retail brands https://www.edatasource.com/holiday-preview/

See our analysis of early 2018 and 2019 Holiday themed retail emails, including those supporting Black Friday and Cyber Monday.

11/15/2019

We spoke with five industry-leading email experts and had them spill the beans on the biggest deliverability blunders they’ve encountered. We laughed, we cried, we pinky swore to clean our lists. Check out what they shared

Hear from industry leaders about common email marketing mistakes and how to fix them.

11/08/2019

Around this time last year, I asked you all to think differently about email marketing, to envision “marketing as helpful customer service, not a means to an end.” In other words, to build your email marketing around creating a better customer experience – Customer Experience Email Marketing. ...

10/29/2019

We are excited to announce that eDataSource has entered an agreement to be acquired by SparkPost, the world’s largest platform for email sending. Because world-class sending & analytics are truly . Learn more: https://www.edatasource.com/sparkpost/

10/16/2019

Who's winning the impeachment email battle?

Trump is getting a higher read rate, but the Democrats are scoring better on activity, eDataSource reports.

10/10/2019

Our Journey Mapping tool made a appearance yesterday - see what they have to say!

Journey Mapping enables brands to view sequenced email performance -- their own and that of competitors, the company says.

10/08/2019

The only source for Competitive Email Intelligence just leveled up…

Check out our newest product feature - Journey Mapping!

We invite you to explore the next level of competitive email intelligence with Journey Mapping in eDataSource’s Competitive Tracker.