Genesis Exhibits

08/26/2026

NEW GENESIS EXHIBITS ARTICLE

Drawing on 37 years in the trade show and exhibit industry, including 33 years with Genesis Exhibits, our own Al Mercuro looks back at how dramatically prospecting, marketing, technology and networking have changed, while one thing has remained remarkably consistent:

The strongest businesses are built on clients who trust you enough to come back.

One of the most telling takeaways from Al’s experience: for years, roughly 40% of his annual business came from repeat clients. Those relationships weren’t created by a single project or moment of visibility. They were built project by project, conversation by conversation, and promise by promise. That’s a message that extends well beyond sales.

Every design, deadline, detail, installation, follow-up and client interaction contributes to whether a client sees Genesis Exhibits simply as a vendor—or as a partner they want beside them again. It’s a great reminder that while visibility can bring someone through the door, trust, reliability and consistently good work are what bring them back.

Please take a few minutes to read Al’s article and if it resonates, consider sharing it with your own network:

https://www.exhibitsbygenesis.com/blog/repeat-trade-show-marketing-clients-vs-going-viral

Repeat clients don’t just sustain a business. They help build one that lasts.

After nearly four decades in the trade show and exhibit industry, Al Mercuro reflects on why repeat clients matter more than viral attention. Through real-world stories, he explores how trust, consistency, referrals, and long-term relationships create lasting business growth.

08/26/2026

We're Hiring! Seeking an experienced Project Estimator to support high-profile client projects in the U.S. and abroad. This is a remote position with the option to work from our High Point, NC HQ. Learn more and apply here:

Take a look at the current openings at Genesis Exhibits

08/10/2026

Steve Jobs believed great design isn’t just about how something looks—it’s about how it works. That idea applies perfectly to trade show exhibit design. The best booths attract the right people, support meaningful conversations, and help turn engagement into measurable results. Read our latest article by Al Mercuro: https://www.exhibitsbygenesis.com/blog/what-steve-jobs-taught-me-about-great-trade-show-exhibit-design

Discover how Steve Jobs’ philosophy that design is defined by how it works can transform trade show exhibit design. Learn how thoughtful booths attract qualified prospects, support meaningful conversations, strengthen brand experiences, and turn visual impact into measurable business results.

07/09/2026

In an age of AI, automation, digital communities, and endless screen-based communication, why does the live room still matter?

For our latest Genesis Exhibits Mercuro Event Industry Interview, Al Mercuro spoke with David Adler, founder of BizBash, Curator in Chief of GatheringPoint.news, and author of Harnessing Serendipity, about the enduring power of face-to-face gathering.

David makes a compelling case that the most meaningful events are not simply well-produced schedules or efficient lead-generation platforms. They are designed environments where trust, serendipity, ritual, and human connection can actually happen.

The conversation explores:

• Why live gatherings still create something technology cannot fully replace
• How event professionals act as facilitators, not just logistics managers
• What “designed serendipity” means for conferences and trade shows
• Why exhibitors should think beyond booth traffic and lead counts
• How AI can support event intelligence without replacing the human experience

At Genesis Exhibits, we believe trade shows and live events work best when the physical environment helps people connect with purpose. The booth, the room, the flow, the conversations, and the moments between meetings all matter.

As David puts it, event professionals are building the architecture of human connection.

Read the full Q&A here: https://www.exhibitsbygenesis.com/blog/mercuro-event-industry-interview-david-adler-on-why-the-room-still-works

Event professional Al Mercuro from Genesis Exhibits interviews David Adler, founder of BizBash and GatheringPoint.news, on the enduring power of live events, designed serendipity, event facilitation, trade show strategy, AI, and why face-to-face gatherings remain essential to business connection.

06/18/2026

Progress gets the project started. Excellence gets it across the finish line.

In the live event industry, we don’t get a second draft. A trade show exhibit, conference, or product launch goes live at a specific moment in time. There is no overnight software patch or next-day update if something goes wrong. Attendees remember the one thing that didn't go according to plan. Because of this reality, event professionals are natural perfectionists. We obsess over timelines, floor plans, graphics, and contingency plans. But as Voltaire famously said, "Perfect is the enemy of good."

In our latest article, Al Mercuro breaks down why the pursuit of perfection shouldn't paralyze your progress, and how the best event teams balance relentless excellence with real-time adaptability. Discover why "good enough" is never the standard, but why having a Plan B (and Plan C) is what actually guarantees success on the show floor.

Read the full article here: https://www.exhibitsbygenesis.com/blog/perfect-is-the-enemy-of-good-in-the-event-industry

In live events, “perfect is the enemy of good” isn’t about lowering standards. It means avoiding paralysis while still pursuing excellence. Al Mercuro of Genesis Exhibits explores how progress, preparation, adaptability, and professional judgment help event teams deliver successful trade shows...

06/01/2026

AI is no longer a side conversation for the event industry.

For brands, marketers, trade show teams, and business leaders, the larger question is no longer simply “How do we use AI?” It is:

How do we turn AI from experimentation into measurable business value?

In the latest edition of The Mercuro Event Industry Interview Series, Al Mercuro speaks with Sandy Carter, a globally recognized technology leader, author, speaker, and former executive at IBM, AWS, and Unstoppable Domains, about how top leaders are operationalizing AI.

Sandy brings a refreshingly practical perspective on what separates AI theater from real business results, including:

• Why many AI strategies are really just “AI inventories”

• Why adoption is where most AI initiatives stall

• How AI becomes a revenue driver, not just a cost-saving tool

• Why executives should measure subtraction, decision velocity, and customer outcomes

• How companies can scale from pilot to production

• Why “AI First, Human Always” may be the most durable leadership posture

For an industry built around engagement, trust, experience, and measurable outcomes, these ideas matter far beyond the technology sector.

Read the full interview here:

https://www.exhibitsbygenesis.com/blog/mercuro-event-industry-interview-sandy-carter-ai-business-strategies

In this Mercuro Event Industry Interview Series Q&A, we connect with global tech leader Sandy Carter on what separates real AI strategy from AI theater. We explore AI adoption, monetization, agentic AI, cybersecurity, digital identity, go-to-market strategy, executive accountability, and how eme

04/02/2026

We're Hiring! Seeking an experienced Trade Show Exhibit Designer to support high-profile client projects in the U.S. and abroad. This is a remote position with the option to work from our High Point, NC HQ. Learn more and apply here:

Take a look at the current openings at Genesis Exhibits

03/24/2026

Why do some booths consistently attract attention—while others get overlooked? It often comes down to psychology.

In this edition of the Mercuro Event Industry Interview Series, Al Mercuro sits down with Victoria Matey, MSc to explore the behavioral drivers behind trade show engagement and what today’s event professionals should be thinking about.

Read more:
https://www.exhibitsbygenesis.com/blog/mercuro-event-industry-interview-the-psychology-behind-trade-show-engagement

Event Psychology Advisor Victoria Matey shares how attendees decide to “stay or walk” within seconds and why clarity, autonomy, and relevance drive engagement. She challenges myths about shrinking attention spans and calls for a human-first approach to trade show design focused on meaningful exp...

03/18/2026

Our sincere congratulations to our own Al Mercuro on being named as a 50 Over 50 honoree for 2026 by tsnn.com! https://www.tsnn.com/people-career-development/event-industry-unveils-inaugural-50-over-50-honorees-celebrating-veteran-leaders-and-their-impact

02/26/2026

At Genesis Exhibits, we are always looking to learn from the leaders shaping our industry.

Our recent Mercuro Event Industry Interview features Victor Torregroza, Experiential Events Program Manager for Global Events at . Victor shares powerful insights on purposeful engagement, data driven success metrics, strong RFP strategy, and the importance of treating show organizers as collaborators and exhibit partners as artisans.

One key takeaway: memorable events are not built on square footage alone. They are built on clarity of purpose, strong partnerships, and experiences designed with intention.

If you are evaluating your trade show strategy for the year ahead, this conversation is well worth your time.

Read the full interview here: https://www.exhibitsbygenesis.com/blog/mercuro-event-industry-interview-intel-program-manager-victor-torregroza

In this edition of The Al Mercuro Event Industry Interview Series, Victor Torregroza, Global Events Program Manager at Intel, shares how strategic frameworks, measurable KPIs, elite staff training, and disciplined experience design drive meaningful trade show ROI. From RFP precision to customer enga