Genesis Exhibits

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Genesis Exhibits Genesis Exhibits is the premier New York provider of trade show marketing products and services.

Genesis Exhibits has been providing world-class trade show displays and event marketing products and services for over 35 years. This includes custom exhibits, large format graphics, complete design services, company meeting event management, lobby/retail environments, asset management, rentals, exhibit staff training, lead management services and seminars. Genesis Exhibits is recognized internationally for our reliable customer support, creative (local) design work, cost-saving portability and innovative turn-key event solutions. Specialties
Trade Show Marketing, Show Lead Capture/Management, Trade Show Booth Design, Virtual Event Platforms, Hybrid Events, Turn Key Event Services, Company Meetings, Retail Space, Road Shows, Conference Areas, Permanent Installations, and Pre/At Event Promotions

Headquarters
New York, New York

Company Size
11-50 employees

A busy booth doesn’t always mean a successful trade show. Booth traffic, badge scans, and lead counts are useful, but th...
10/12/2026

A busy booth doesn’t always mean a successful trade show. Booth traffic, badge scans, and lead counts are useful, but they only tell part of the story. Our latest article by Al Mercuro, Beyond Trade Show Booth Traffic: The KPIs That Actually Matter, looks at the metrics that can provide a clearer picture of performance, including meaningful engagement, qualified opportunities, sales progression, efficiency, and business impact. If you’re reviewing how your trade show program is measured, this is a good place to start.

Read the article here: https://www.exhibitsbygenesis.com/blog/trade-show-booth-kpis-that-actually-matter

Trade show success requires more than measuring booth traffic and badge scans. This article outlines a practical approach to trade show KPIs, focusing on meaningful engagement, qualified opportunities, sales progression, efficiency, staff performance and long-term business impact. It also explains h

IMTS 2026 was more than a showcase of manufacturing technology. It was a reminder of what today’s best trade show exhibi...
09/22/2026

IMTS 2026 was more than a showcase of manufacturing technology. It was a reminder of what today’s best trade show exhibits need to do: connect live demonstrations, meaningful conversations, customer experience, and post-show follow-up into one cohesive journey.

Our latest article by Al Mercuro looks at what IMTS 2026 at McCormick Place can teach B2B exhibitors about designing more effective trade show experiences. Read the article:

https://www.exhibitsbygenesis.com/blog/imts-2026-mccormick-place-modern-trade-show-exhibits

IMTS 2026 at McCormick Place showed why the modern trade show exhibit is more than a booth. From live demonstrations and connected workflows to staffing, follow-up, and customer journey strategy, the show offered clear lessons for B2B exhibitors looking to create more relevant, engaging, and effecti

We’re hiring! Genesis Exhibits is looking for an experienced, motivated, hands-on Client Support Services Technician to ...
09/17/2026

We’re hiring! Genesis Exhibits is looking for an experienced, motivated, hands-on Client Support Services Technician to join our Service Team.

This is a great opportunity for someone who enjoys solving problems, being part of a fast-moving team, and seeing projects come to life. You’ll work from our High Point, NC headquarters / primary warehouse and occasionally support clients at-show.

If you’re dependable, detail-oriented, mechanically inclined, and ready for a career where no two days look exactly the same, we want to hear from you.

Learn more and apply: https://genesis.bamboohr.com/careers/40?source=aWQ9Nw%3D%3D

Genesis Exhibits is a world-class trade show exhibit / branded environment design & manufacturing group with an extraordinary 37-year history, based in North Carolina, serving clients around the globe. Our fast-paced, high-volume team is seeking an experienced Client Support Services Technician....

We’re pleased to share our latest article, “From the Trade Show Floor to a Second Life,” exploring how   and Brumark are...
09/09/2026

We’re pleased to share our latest article, “From the Trade Show Floor to a Second Life,” exploring how and Brumark are putting sustainability into practice through reuse, material recovery, recycling, and responsible end-of-life planning. Special thanks to Brandie Townsend and Al Mercuro for helping advance the conversation around practical, measurable sustainability in the exhibition industry. Read the full article to see how thoughtful material management can reduce waste, extend useful life, and turn sustainability goals into everyday operating practices. https://www.exhibitsbygenesis.com/blog/from-the-trade-show-floor-to-a-second-life

Genesis Exhibits and Brumark are putting trade show sustainability into practice through reuse, recovery, and documented recycling pathways. This article follows how flooring, padding, graphics, carpet, turf, vinyl, and other exhibit materials are evaluated, separated, processed, and redirected from

NEW GENESIS EXHIBITS ARTICLEDrawing on 37 years in the trade show and exhibit industry, including 33 years with Genesis ...
08/26/2026

NEW GENESIS EXHIBITS ARTICLE

Drawing on 37 years in the trade show and exhibit industry, including 33 years with Genesis Exhibits, our own Al Mercuro looks back at how dramatically prospecting, marketing, technology and networking have changed, while one thing has remained remarkably consistent:

The strongest businesses are built on clients who trust you enough to come back.

One of the most telling takeaways from Al’s experience: for years, roughly 40% of his annual business came from repeat clients. Those relationships weren’t created by a single project or moment of visibility. They were built project by project, conversation by conversation, and promise by promise. That’s a message that extends well beyond sales.

Every design, deadline, detail, installation, follow-up and client interaction contributes to whether a client sees Genesis Exhibits simply as a vendor—or as a partner they want beside them again. It’s a great reminder that while visibility can bring someone through the door, trust, reliability and consistently good work are what bring them back.

Please take a few minutes to read Al’s article and if it resonates, consider sharing it with your own network:

https://www.exhibitsbygenesis.com/blog/repeat-trade-show-marketing-clients-vs-going-viral

Repeat clients don’t just sustain a business. They help build one that lasts.

After nearly four decades in the trade show and exhibit industry, Al Mercuro reflects on why repeat clients matter more than viral attention. Through real-world stories, he explores how trust, consistency, referrals, and long-term relationships create lasting business growth.

We're Hiring! Seeking an experienced Project Estimator to support high-profile client projects in the U.S. and abroad. T...
08/26/2026

We're Hiring! Seeking an experienced Project Estimator to support high-profile client projects in the U.S. and abroad. This is a remote position with the option to work from our High Point, NC HQ. Learn more and apply here:

Take a look at the current openings at Genesis Exhibits

Steve Jobs believed great design isn’t just about how something looks—it’s about how it works. That idea applies perfect...
08/10/2026

Steve Jobs believed great design isn’t just about how something looks—it’s about how it works. That idea applies perfectly to trade show exhibit design. The best booths attract the right people, support meaningful conversations, and help turn engagement into measurable results. Read our latest article by Al Mercuro: https://www.exhibitsbygenesis.com/blog/what-steve-jobs-taught-me-about-great-trade-show-exhibit-design

Discover how Steve Jobs’ philosophy that design is defined by how it works can transform trade show exhibit design. Learn how thoughtful booths attract qualified prospects, support meaningful conversations, strengthen brand experiences, and turn visual impact into measurable business results.

In an age of AI, automation, digital communities, and endless screen-based communication, why does the live room still m...
07/09/2026

In an age of AI, automation, digital communities, and endless screen-based communication, why does the live room still matter?

For our latest Genesis Exhibits Mercuro Event Industry Interview, Al Mercuro spoke with David Adler, founder of BizBash, Curator in Chief of GatheringPoint.news, and author of Harnessing Serendipity, about the enduring power of face-to-face gathering.

David makes a compelling case that the most meaningful events are not simply well-produced schedules or efficient lead-generation platforms. They are designed environments where trust, serendipity, ritual, and human connection can actually happen.

The conversation explores:

• Why live gatherings still create something technology cannot fully replace
• How event professionals act as facilitators, not just logistics managers
• What “designed serendipity” means for conferences and trade shows
• Why exhibitors should think beyond booth traffic and lead counts
• How AI can support event intelligence without replacing the human experience

At Genesis Exhibits, we believe trade shows and live events work best when the physical environment helps people connect with purpose. The booth, the room, the flow, the conversations, and the moments between meetings all matter.

As David puts it, event professionals are building the architecture of human connection.

Read the full Q&A here: https://www.exhibitsbygenesis.com/blog/mercuro-event-industry-interview-david-adler-on-why-the-room-still-works

Event professional Al Mercuro from Genesis Exhibits interviews David Adler, founder of BizBash and GatheringPoint.news, on the enduring power of live events, designed serendipity, event facilitation, trade show strategy, AI, and why face-to-face gatherings remain essential to business connection.

Progress gets the project started. Excellence gets it across the finish line.In the live event industry, we don’t get a ...
06/18/2026

Progress gets the project started. Excellence gets it across the finish line.

In the live event industry, we don’t get a second draft. A trade show exhibit, conference, or product launch goes live at a specific moment in time. There is no overnight software patch or next-day update if something goes wrong. Attendees remember the one thing that didn't go according to plan. Because of this reality, event professionals are natural perfectionists. We obsess over timelines, floor plans, graphics, and contingency plans. But as Voltaire famously said, "Perfect is the enemy of good."

In our latest article, Al Mercuro breaks down why the pursuit of perfection shouldn't paralyze your progress, and how the best event teams balance relentless excellence with real-time adaptability. Discover why "good enough" is never the standard, but why having a Plan B (and Plan C) is what actually guarantees success on the show floor.

Read the full article here: https://www.exhibitsbygenesis.com/blog/perfect-is-the-enemy-of-good-in-the-event-industry

In live events, “perfect is the enemy of good” isn’t about lowering standards. It means avoiding paralysis while still pursuing excellence. Al Mercuro of Genesis Exhibits explores how progress, preparation, adaptability, and professional judgment help event teams deliver successful trade shows...

AI is no longer a side conversation for the event industry.For brands, marketers, trade show teams, and business leaders...
06/01/2026

AI is no longer a side conversation for the event industry.

For brands, marketers, trade show teams, and business leaders, the larger question is no longer simply “How do we use AI?” It is:

How do we turn AI from experimentation into measurable business value?

In the latest edition of The Mercuro Event Industry Interview Series, Al Mercuro speaks with Sandy Carter, a globally recognized technology leader, author, speaker, and former executive at IBM, AWS, and Unstoppable Domains, about how top leaders are operationalizing AI.

Sandy brings a refreshingly practical perspective on what separates AI theater from real business results, including:

• Why many AI strategies are really just “AI inventories”

• Why adoption is where most AI initiatives stall

• How AI becomes a revenue driver, not just a cost-saving tool

• Why executives should measure subtraction, decision velocity, and customer outcomes

• How companies can scale from pilot to production

• Why “AI First, Human Always” may be the most durable leadership posture

For an industry built around engagement, trust, experience, and measurable outcomes, these ideas matter far beyond the technology sector.

Read the full interview here:

https://www.exhibitsbygenesis.com/blog/mercuro-event-industry-interview-sandy-carter-ai-business-strategies

In this Mercuro Event Industry Interview Series Q&A, we connect with global tech leader Sandy Carter on what separates real AI strategy from AI theater. We explore AI adoption, monetization, agentic AI, cybersecurity, digital identity, go-to-market strategy, executive accountability, and how eme

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1250 Broadway 36th Floor
New York, NY
10001

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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