10/12/2026
A busy booth doesn’t always mean a successful trade show. Booth traffic, badge scans, and lead counts are useful, but they only tell part of the story. Our latest article by Al Mercuro, Beyond Trade Show Booth Traffic: The KPIs That Actually Matter, looks at the metrics that can provide a clearer picture of performance, including meaningful engagement, qualified opportunities, sales progression, efficiency, and business impact. If you’re reviewing how your trade show program is measured, this is a good place to start.
Read the article here: https://www.exhibitsbygenesis.com/blog/trade-show-booth-kpis-that-actually-matter
Trade show success requires more than measuring booth traffic and badge scans. This article outlines a practical approach to trade show KPIs, focusing on meaningful engagement, qualified opportunities, sales progression, efficiency, staff performance and long-term business impact. It also explains h