Hot Paper Lantern

04/15/2021

Clubhouse the newest + most selective social media platform yet! Clubhouse is spicing things up early in the game by adding a tipping feature. ⚡️

https://bit.ly/3e46z0t

The audio social network will let creators collect money through tips as it and its competitors race to help influencers prosper financially.

04/13/2021

"Empathy and situational awareness will go a long way" Kristina Corso gives her insight on how to create better relationships with reporters in 2021. PR Daily

https://bit.ly/3dgZivj

By investing in the stories that matter for reporters, you can become an essential partner and trusted resource. To have real success in the world of media relations, it’s essential to pay attention to a timeless classic: building relationships. Building mutually beneficial relationships with jour...

04/08/2021

We’re on fire! Hot Paper Lantern has been named a two-time finalist for this year’s SABRE Awards for our work with The Chartis Group and Monkey Knife Fight.

https://bit.ly/3d1WMJ7

Finalists for the 2021 North American SABRE Awards.

04/05/2021

Things we can’t stop thinking about this week: Starbucks adding oat milk (🥳) and the magic of March Madness! Our CEO, Ed Moed, is particularly excited to see how the year’s biggest sports tournament has shined a spotlight on HPL Digital Sport clients.

03/08/2021

In fast-moving markets that are experiencing growth through the pandemic, clients are increasingly turning to Hot Paper Lantern (HPL) to create greater brand relevance and acquire new customers by using a combination of creative storytelling and sophisticated branding, integrated communications, and growth marketing. We are welcoming Philip Leif Bjerknes as Senior Vice President of Marketing, Nicholas Jackson as creative director, and Emily Cottone as social media lead.
https://bit.ly/38ogDQ5

Just briefly. From PR Week

01/27/2021

Big news from our partner Monkey Knife Fight. With the exciting acquisition from Bally’s Corporation, is about to take the world of to the next level!

01/26/2021

Budweiser’s big decision to skip their annual ad this Super Bowl has great optics but is it truly altruistic or just savvy marketing?

"Brands now have a responsibility to a much broader set of stakeholders: Employees, customers, suppliers, investors, regulators and the communities in which they operate," Matthew Panichas dives deeper into Budweiser's decision.
PR Daily

https://bit.ly/2Mn6IC6

The brand is offering its usual big media slot to COVID-19 efforts, but the move isn’t completely altruistic. Here’s why one PR pro thinks the campaign doesn’t necessarily deserve all the kudos. On the “Today Show” this morning, Budweiser’s vice president of marketing chatted through the...

01/25/2021

Public Speaking is often nerve-racking but it doesn’t have to be! Kevin Allen shares his 10 public speaking do’s and don’ts to make conquering that fear a little easier. PR Daily

If you’re nervous about giving an upcoming presentation, you’re not alone. Follow this advice to prepare, which can help you power through it. Editor’s note: This article is a re-run as part of our countdown of top stories from the past year. Fear of public speaking, or glossophobia, can be de...

01/22/2021

By now none of us are strangers to the life. Madhavan Meghan shares her 5 best practices for thriving employee communities. PR Daily

Discover how Cargill and Ernst & Young are using Yammer networks to connect employees and drive business goals. As an internal communicator, you already know how important is to keep employees connected to their teams, especially during the COVID-19 pandemic—but how are you helping them rebuild lo...

01/20/2021

"Data proliferation combined with the increased reliance on making data-driven decisions will continue to reshape the future of the strategic communications business" our president, Ted Birkhahn reflects on utilizing data to stay relevant.
PR Daily
https://bit.ly/3o9a9tu

Here’s how one agency leader is trying to make sense of the numbers. Brand reputation is all about relevance, and these days, relevance is fleeting. The world is volatile and unforgiving, which makes brand stewardship not for the faint of heart. For brands, COVID-19, society’s reckoning with rac...

01/19/2021

Emotions and haven't traditionally gone hand in hand. expert, Harvey Deutschendorf, shares five reasons why highly sensitive individuals are a valuable asset to your team.

Highly sensitive people, who make up around 20% of the population, have specific traits that can make them highly effective team members.