BeyondBrands

Name: BeyondBrands
Address: New York, NY, US
Telephone: +18448373383

BeyondBrands works with new and established brands in food, beverage, beauty, fashion and cannabis therapeutics to achieve conscious brand status.

BeyondBrands works with new and established brands in food, beverage, beauty, fashion and cannabis therapeutics to achieve conscious brand status and promote their superior benefits to consumers. From the most respected natural products companies, to the most recognized consumer brands in the world; we exist to do one thing-help entrepreneurs and established companies provide better, healthier, more natural and sustainable products to our homes and our daily lives.

05/21/2026

we can help you with branding, too. 🪩🙌🏽

05/05/2026

Not to be dramatic, but this trend hits 💅🏽

04/27/2026

BeyondCPG Track 7 is officially open! 💫

For the first time in 6 years, we’re expanding beyond NYC and taking applications nationally!

This isn’t a traditional accelerator.

is a hybrid operator platform — where CPG brands ready to scale get direct access to the people, relationships, and decisions that actually drive distribution, capital, and growth.

Who we’re looking for:

✅ Founders: Brands already in-market with traction, looking to scale distribution, unlock new channels, and build the right partnerships.
✅ Mentors: Executives and founders who have done the work — across sales, retail, ops, brand, and finance — and want to be in the room where decisions are happening.
✅ Sponsors: Groups looking for structured access to emerging brands, deal flow, and high-signal relationships across the CPG ecosystem.

For brands already moving — and the operators who know what comes next.

If you’re a Brand, apply for Track 7 here: https://forms.gle/LFDYh6BLXLTxgoZ56

Mentors + Sponsors email [email protected]

www.beyondcpg.org

03/22/2026

From idea → asphalt.

Free Bird officially takes flight today as the primary sponsor of the No. 19 with Joe Gibbs Racing, driven by Chase Briscoe at Darlington.

This is what it looks like when brand meets culture in a real way. Not just shelf presence — but showing up where people actually are.

From a December 2024 launch to one of the most iconic stages in American motorsports, Free Bird is building fast — and building right.

Tune in at 3PM ET. You won’t want to miss this one.

Free Bird | Joe Gibbs Racing
FOX Sports | NASCAR
BeyondBrands

03/04/2026

Blue Monkey is stepping into the future of hydration.

The brand has acquired Local Weather, expanding beyond coconut water and into next-generation sports hydration.

What makes this move interesting is the timing.

Blue Monkey brings the foundation: strong coconut water equity and global sourcing.
Local Weather brings the energy: cultural relevance, athlete-backed credibility, and a fresh take on sports hydration.

Platform meets relevance.

Over the past year, our team at BeyondBrands supported Blue Monkey through a full brand and packaging transformation led by Larissa Hrabec. The goal was to modernize the visual identity, strengthen shelf presence, and set the brand up for multi-category growth and broader U.S. distribution.

At the same time, Eddie Pearson helped expand sales strategy and distribution to fuel that growth on the commercial side.

With both brand and sales momentum in place, Eric Schnell supported the strategic acquisition of Local Weather, helping extend the platform even further.

This is what coordinated ex*****on looks like when brand, sales, and strategy move together.

The founders of Local Weather will also be joining the Blue Monkey team, signaling a thoughtful integration and a long-term vision for building something that lasts.

As consolidation continues across hydration and functional beverages, the brands that win will be the ones building real platforms.

Proud of the work behind this one.

02/27/2026

On stage at Alt Bev Expo, Chris Cuvelier broke it down simply:

If you want to win in THC beverages, you need five things:

• A great product
• A brand story that actually connects
• Distribution that gets you on shelf (and reordered)
• Relentless ex*****on
• Enough capital to sustain the climb

Miss one, and the system breaks.

THC beverages aren’t just another CPG category. They sit at the intersection of regulatory complexity, retail fragmentation, consumer education, and evolving compliance frameworks. This is not a space for shortcuts.

The brands that win won’t just be creative, they’ll be disciplined.

Curious….which of the five do you think founders underestimate the most?

🖤🙏🏼

02/05/2026

This retreat wouldn’t have been the same without the brands who helped bring it to life. We’re so grateful to the partners who sent their products—your generosity, creativity and belief in community are what make Beyond Brands what it is. ✨⁣
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01/30/2026

When purpose-driven people come together, powerful things happen. ✨🖤⁣
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Last week, we brought our partners together in one room—to connect beyond the day-to-day, strengthen relationships, and reflect on what we’re building together. This retreat was a powerful reminder that growth isn’t just about scale. It’s about people, partnership, and a shared belief in something bigger than any one brand.⁣
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We’re deeply grateful to our partners for showing up, leaning in, and continuing to grow alongside us.⁣
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Interested in building with Beyond Brands? Let’s shape what’s next—together. Email us at [email protected].⁣
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01/23/2026

We’re excited to welcome Rob Morasco to the BeyondBrands collective.⁣
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With over 40 years of experience in the food industry, Rob has led culinary innovation, supply chain strategy, and consumer-driven solutions for operators and brands alike. From Hilton Hotels to Sodexo North America, he has a proven track record of creating memorable food experiences while driving tangible results.⁣
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Rob brings a passion for understanding what customers want, with a focus on sustainability, plant-based options, and experiences that leave an impact. BeyondBrands is thrilled to have his expertise, perspective, and leadership in the collective.⁣
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Beyond Brands Food Industry Culinary Innovation Founder Support Brand Growth Emerging Brands Strategic Leadership Food Experience⁣

01/22/2026

First annual BeyondBrands partner retreat. First night. One question.

We asked each partner a simple this-or-that:
Would you rather see the future or change the past?

What stood out wasn’t consensus — it was clarity.

Some partners are wired to look forward, sensing what’s coming and positioning early.
Others are wired to refine, correcting what created friction so things move more cleanly next time.

Both instincts showed up clearly in the room — and both reflect real operating experience.

That range of perspective is exactly what Eric points to in BeyondBrands’ 2026 vision of operating in flow: when intuition, experience, and action align — and progress feels natural, not forced.

Where do you land? 👇
See the future — or change the past?

GrowthOperators FounderPerspective FlowState LeadershipCulture OperatingPrinciples

Address

New York, NY

Telephone

+18448373383

Website

http://beyondbrands.org/

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