Amazon Brand Coach

02/28/2019

The Federal Trade Commission (FTC) achieved its first settlement in proceedings that challenged a merchant’s use of fake, paid-for reviews. Cure Encapsulations, Inc. and its owner, Naftula Jacobowitz, paid a third-party website to write and post fake reviews on Amazon.com. Now they have to pay $12.8 million. Cure Encapsulations must now inform Amazon that it paid for reviews, itself a violation of Amazon’s rules around promotional content, and must also notify all customers who purchased the weight-loss supplement.

Don't be like Cure Encapsulations. Don't pay for reviews.

https://amazonbrandcoach.com/blog/f/product-reviews---what-not-to-do

If you have been selling your private label products on Amazon for at least few years, you probably remember Big Review Wars of 2015-2016. Launching new products was easy - make a listing, sign up with one of many revie...

02/11/2019

Step-by-step guide on how to set up your Manual Product Targeting Campaign in Amazon. With product targeting you can efficiently target single ASINs or categories. You can target brands, star rating and price tiers. In this guide we will walk you through this process step by step and explain how to set up you Product / Category Targeting Manual Sponsored Ads Campaign in Amazon.

In December 2018 Amazon announced roll out of new targeting tools for Sponsored Products which allow you to reach shoppers when they go to detail pages or search results looking for products like yours. You can use manua...

02/11/2019

Amazon found perfect solution to "fake influencer" problem - they are not paying people to deliver a message. You have to bring in real paying customers to get paid. Only then do you get the commission.

It used to be that as long as you had a large following on Instagram, even if they were fake followers, you could get brand deals. Yes, fake followers are a real thing. It is a sad reality but in every industry there w...

06/15/2017

Attending sellers conference

10/04/2016

http://www.amzclass.com/blog/2016/10/4/amazon-continues-to-fight-review-manipulation

Important Change to Customer Review Policy Amazon no longer permits providing free or discounted products in exchange for reviews. We will continue evaluating this latest change in Amazon's TOS and will publish more on the subject. In the meantime, the sky is not falling! If you are a Private Labe...

03/05/2016

Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast] http://ow.ly/3c0APy

Get advice from Patagonia's Rick Ridgeway on living and working more adventurously.

03/05/2016

Facebook Now Ranks Live Videos Higher in the News Feed (Plus A Quick Guide on How to Use Facebook Live Video) http://ow.ly/3c0APx

Facebook Live video content will now be ranked higher in the Facebook News Feed as the feature becomes increasingly popular.

03/05/2016

Are you collecting video testimonials? http://ow.ly/3c0APw

If you aren't collecting video testimonials, maybe it's time to start. Here are a few tips on doing it right.

03/05/2016

Why Consumers Ditch Their Mobile Purchases (and How to Win Them Back) http://ow.ly/3c0AzP

Mobile users abandon their carts for different reasons than desktop users. Learn how to win them back.

03/05/2016

Blogging 101: 12 Benefits Of Being A Pet Blogger http://ow.ly/3c0AzO via

Blogging 101: 12 Benefits Of Being A Pet Blogger

03/04/2016

Article: Ad Blocking Is a Growing Problem, Particularly for Publishers http://ow.ly/3c0AzN

Ad blocking continues to gain ground as more consumers discover how easy it is to install a browser plug-in that eliminates the ads they consider...