04/30/2026
Ryan sat down with Sarah Stein Lubrano to unpack her recent book, Don’t Talk About Politics: Changing 21st Century Minds, and what the science actually said about political persuasion. The conversation moved past the usual “change minds with facts” framing and into what actually worked: identity, trust, and social context.
They got into how that showed up in real communications work, especially for campaigns and organizations trying to reach fragmented audiences. Creators came into the picture as people already embedded in communities, showing up as authentic voices rather than institutional messengers.
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